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Sociology Essay
Commercialization of holidays has become a very common trend in recent times. Commercialization of holidays refers to the inclusion of various modern trends in the original event or holidays, mostly religious. This inculcation of the modern trends, styles, and fashions in the traditional days has made these holidays lost their original meaning and value. The current generations do not know the real meaning and purpose of these holidays and events, and blindly follow the traditions that are shown to them by the media and their fellows.
If the question arises that which holidays are commercialized the most than these are three: Christmas, Saint Valentine’s Day, and Mother’s Day. Of the three, Christmas has become the most commercialized (Das, 2015). Those providing online shopping or some of those “as seen on TV marketing specials have to start advertising shortly after Labor Day. For them, that is a four-month window of marketing for Christmas giving. But the Christmas season really lasts from Thanksgiving to Christmas, almost exactly one complete month. It is the period in which many stores marketing products turn a profit for the first time in a year.
Saint Valentine’s Day and Mother’s Day are also very highly commercialized; those who make specifically targeted items, like the greeting card industry, really go all out on these two holidays. Candy makers and florists are probably the other two industries that thrive most specifically on Saint Valentine’s Day and Mother’s Day. But out of all these, Christmas encompasses not only greeting cards, candy and florists, but also TVs, underwear, socks, books, games, clothing, almost every facet of product marketing benefits at Christmas in a way that it never does for Saint Valentine’s Day or for Mother’s Day. This trend is mostly seen in North America.
Christmas is undoubtedly the most commercialized holiday. The ads and stores start too early. TV shows Christmas movies in November and then monster movies when Christmas shows up. Once Thanksgiving is done…then Christmas can commence. One month is plenty for one holiday. Unfortunately, over time, “marketing and sales” have worked hard to make it two months now devoted to Christmas. Christmas is everyone’s favorite holiday but it has become way too commercialized. This commercialization takes unfair advantage of a person's emotional attachment to the holiday.
Commercialization, in general, is seen negatively because it intends to persuade people to do things they otherwise might not do (e.g., to buy something they don't need). And the commercialization of holidays is even worse because it seeks to take advantage of something (i.e., the holiday) which, usually, has nothing to do with spending money. Companies spend a lot of money on marketing because it pays them back.
Refrrences
Das, A. (2015). The Commercialization of Holidays. Retrieved 6 November 2019, from https://nextgenpolitics.org/the-commercialization-of-holidays/
Hampton, M. P., & Hamzah, A. (2016). Change, Choice, and Commercialization: Backpacker Routes in S outheast A sia. Growth and Change, 47(4), 556-571.
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