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Content analysis
The video “Killing us softly” shows that adverse impacts of objectification and sexualization of women bodies on society’s expectations. Celebrities play significant roles in transmitting cultural stereotypes related to aesthetics of body image. The study will explore does social media celebrities promotes the idea of ideal body image that leads to dissatisfaction among ordinary girls. Thin-ideal celebrity images increase dissatisfaction among women regarding their bodies. The celebrities displayed on ad also have negative impacts on moods of females. Women are more likely to compare themselves with the celebrities that cause negative impacts on their behaviors. fascinate young women towards celebrities and their body images. These ads on sexuality allow celebrities to create public profiles, including their attractive images that convince ordinary girls about their image of perfection. The more encounter with these sites develop desires of maintaining same bodily thinness that influence moods and behaviors. This ad promotes thinness in females by portraying pictures thin, perfect models. The social media websites have vital roles in promoting thinness.
Jean Kilbourne states “turning a human being into a thing is almost always the first step toward justifying violence against that person.” this is related to the image because women have become more concerned to attain that ideal of sexuality. Similarly, society is also expecting to see them as thin and perfect. The concept of ‘perfect feminine model' leaves a long-lasting impact on their memories. Bodily dissatisfaction depicts the comparison of the feminine body with celebrities that lead to self-consciousness and dissatisfaction. It has a significant influence on behaviors and moods of woman that also works to confirm contemporary body-image ideals. Woman use the ideal image of celebrities to compare their bodies. Thinness is the ideal body type for females and celebrities are the perfect symbol of beauty and sexuality. Women regularly evaluate their appearances by comparing themselves with the celebrities. These comparisons generate negative moods and stress in females.
Some people argue that depicting a woman’s body as an object is a form of art. However the emphasis on advertisement on thinness, perfection and beauty could be detrimental for females because society builds common criteria of perceiving them. Therefore, in these ads women cannot be seen in a form of art because they are having negative influences on the society. Attractive celebrities and peer images had a significant impact on females as it promoted negative moods.
Comparing this ad to male model advertisement it can be viewed that the former one is focused on sexuality. This reflects that the society wants to see females as beautiful, think and fair. While males are shown as physically strong and masculine. Physical attractiveness is the powerful stigma having the strong impact on the behaviors of a woman. The concept of feminism and beauty results in negative moods and critical self-evaluation. More exposure to models on social networks promotes negative moods. The most common response stated by girls after exposure to models on the social website was feeling bad about oneself. These images and symbol of perfection influence personal attitudes and beliefs of a young woman.
Patriarchy plays significant role in objectification and sexualization of women. It still has the mindset of seeing females as beautiful and weak that encourage ad agencies to use them as a sex symbol CITATION Kan10 \l 1033 (Kanopy, 2010). While society is inclined to witness males by their masculine characteristics. Consequences of being objectified are different and have more adverse impacts on women. Application of social comparison theory explains that the comparisons conducted by females with attractive images of celebrities result in negative moods.
Reference
BIBLIOGRAPHY Kanopy. (2010). Killing Us Softly . Retrieved 11 15, 2019, from https://etsu.kanopy.com/product/killing-us-softly
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