The intended audiences of Nickelodeon’s show Blue’s Clues is children having ages of 3-5 years. The show uses narrative style for engaging the children and creating an environment of learning. The show gears attentions from small spans and uses colorful themes for making it entertaining. The settings, ideas, themes and the content gives a clear idea of the age of intended audience. The host of the show is constantly asking questions from the children for engaging them in the show related games and materials. The speaker is also focused on extending the background knowledge by building interaction between the parents and the children. The show colorful settings for persuading young children. The red colored carpet, blue sky and green sky are adequate for holding interest of children. In the show the speaker talks about different things which adds to the knowledge of young audience. The character of Blue is also created which appeals the children only.
The show in specific ways promotes cognitive development in children. It adopts the cognitive meditation active engagement model. The concept is to allow children to construct knowledge by watching television and developing sense of the information shared. The show also offers medium for re-evaluating the learned knowledge. Some of the school related concepts are presented in a fun-loving manner which offer ample opportunities of learning to the children. The show talks about different concepts such as math, science, environment and even elements of daily use. The show addresses some very important subjects like science, pre-math, pre-reading and pre-school rituals. All these aspects have positive impacts on the learning of children. They learn to think and find answers. When the speaker asks a question and then solves it the viewers also develop the same habit of watching and relating things. Their continuous interaction with the show and the content are linked to their cognitive development. The children develops the ability of solving the problems by using their brains. The show is actually training the children to use their common sense for solving different problems. The fun and play practices are effective tools for gaining basic knowledge and helps them in building mathematical sense. The children after watching the television learns to relate the concepts in their everyday life.
The show has developed methodologies such as by solving puzzles that builds decision-making sense in the children. After viewing the show the children develops competency of solving relevant puzzles in real life. They manage to apply concepts of mathematics like addition, subtraction and multiplication in their daily lives. Decision making sense allow children to use this ability at home and schools. Children also learn the use of language because the show uses many enriched vocabulary. Children by watching the show learn the name of things and place. They make better sense of using language in daily routine. The central idea of the show is to focus on memory by making children recall what they have learned. For example in the show the host takes audience to the kitchen and take name of utensils and ingredients of the sandwich. The children learn them and use them in their daily routines. Children internalize information and memorize it, which prepares them for the pre-school. For the language development the hos Joe says the word “predict” for fifteen times in the show so the children stores it in memory and could use the word when needed.
The show in many ways promotes the social and cognitive development of the children. The concept of the show is to build connection of the host and the content with the children. Whatever children watch in the show believe that it is real and builds a positive emotional bonding. They develop the habit of watching the show everyday and enjoying it. Kids like to sit in front of the TV and watch the show everyday. This is due to the emotional bonding. The show uses colorful settings and fun-play themes which persuades the viewers and establishes emotional bonding. In one of the episodes the host interacts with the non-living things like he says Hi to the salt, paprika and other things, which are in the kitchen. Making non-living things speak makes the content interactive for the kids. These strategies have positive impacts on the learning of children and they develops a kind of emotional attachment with the show. The fact that non-living things are speaking and all objects are part of discussions, children get entertained.
I think that the show is a quality program for young children and is an effective way of teaching them math, science and language. The show is producing new episodes with different themes and colors. The content is new and focused on teaching new terminologies or concepts to the viewers. The show uses animations, good music and effective colors, which have positive and long-lasting impacts on the memories of children. The show is also a quality program because it is integrating the psychological concepts of cognitive development. Techniques are also adopted that could have direct impacts on the children. The show has used all elements that essentially contributes to the learning of the children. The host of the show is familiar with the concepts of child development and holds relevant degree. All these elements indicates that the show is of good quality and contributing to the cognitive development of young children.
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