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Section I- Use Digital Technology in the work Place

Internet of things will make a major impact on businesses. Following are the three key ways in which businesses will major transformation

Greater Access to Data

There have been some controversies regarding smart applications tracking customer behaviors. In this regard, Internet of data will collect more data as compared to these days. Also, the Artificial Intelligence can give recommendations to consumers about products (Marr, 2015). Therefore, in the future, businesses will be able to access more data in sophisticated form. In addition, the internet of things will bring a change in the ways of advertising, and it will lead to the future products development.

Better Customer Engagement

The technology that enables consumers to use smart devices in their homes will enable businesses to track these devices as well. In this way, the system will work in a way when cars give alerts to drivers when a system is not working or requires a service. In this respect, customer services will notify owners when appliances such as refrigerators, Washing machines and others need to be repaired or replaced. Therefore, customers will have better opportunities and there will a new era of marketing services.

Working from Remote Locations

When Internet of things will emerge, more people will be able to work from remote home. There will be more devices in offices and different floors of factories. Thus, multiple tasks can be accomplished from remote locations (Marr, 2015). Workers working remotely are more efficient and prove to cost-effective for organisations.

How organisations will gain efficiency

Organisations will increase their productivity in all kinds of businesses. The improved and efficient data will upgrade numerous tasks. Eventually, it may reduce the headcount in many businesses. Furthermore, as consumers will be more aware of the Internet of Things technology, they will be able to ask for more things in advanced way. For example, smart refrigerators generate grocery lists, which would have deemed unlikely ten years before. However, in the future, it will become one of the standard features of all types of refrigerators. Businessmen and marketers like to have information and data about customers. In this way, different organisations will be able to update their products according to customers preferences and needs. With the help of data based insights, companies can come up with effective advertisement, and they will be able to reach their target audience. Organisations will have details regarding the demographics of customers (Marr, 2015). Besides, companies will have more information at buying cycle, i.e. from research to buying and implementation. Overall, things will happen in faster way with the emergence of internet of marketing.

How is tracking and data useful

Entrepreneurs and large business owners would not have to worry about their offices and factories as they will be able to track operations from remote locations. Updated devices and the overall mechanism will allow them to monitor their organisation. Also, companies need data and proper information regarding consumers and competition. With Internet of things, they will be able to gather more detailed information regarding consumers buying behavior and pattern. Therefore, through efficient services, companies will be able to update their products. Tracking is useful as it enables owners to track business activities held in their office while staying remote.

How will the coming Internet of things affect management and your role

Internet of things will revolutionise management roles. The businesses that rely on warehousing, production and storage will be able to utilise scanners and advanced equipment. In this respect, managers will be able to see monitor operations and staff at different locations. They do not need to be physically present at the locations where work is in progress. In future, through smart devices there will be the concept of smart workplaces, smart warehouses, and ultimately smart management. The workers will be able to perform more demanding devices, and they will be supervised more efficiently with the help of smart devices. As a leader, I would guide my workers according to the latest technology, and will empower them in a way that they could take the ownership of what they do. As a result, workers will be able to put their more effort in the work which will eventually increase the productivity, and it will benefit them and the whole organisation. Businesses will rely more on Internet of Things. Overall, internet of things will be a paradigm shift in the ways of businesses, and it will have a great impact from higher management to the workers. In other words, the lifestyle of people will see a significant change due to the emergence of internet of things.

As a manager of the organisation what systems do you consider useful for your organisation

For my organisation, Intranets, workplace social media, accounting system, and Human Resource Information System (HRIS) are the most useful ones. Through intranet, my networks are secured to share information comprehensively within the organisation. The use of intranet within my organisation eases the communication. The information is centralised with the use of intranet. Also, all the workers are connected to each other and managers through Skype. In this way, they all can communicate with each other and send messages instantly if required. In addition, I am using Sage50 cloud to run my business. It provides me with effective and complete solution to manage accounting, invoices, cash flows, and taxes. Human Resource Information System facilitates us to manage the database of candidates. Recruitment of candidates has also become easier as a result of this system.

As a leader how and what technology could you use to improve communication

As a leader, I can develop a healthy environment in which everyone feels comfortable to communicate with each other and high authorities effectively. All the employees should use right channels and the ways of communication to help organisation to achieve its goals. I would invite everyone to take part in the conversation. Employees from different cultures are working in my organisation, so, it is imperative that there is no communication gap among employees. I would also conduct regular meetings to share strategic goals with employees, and would ask them to share their concerns, suggestions, and feedback. Through this particular way of interaction, employees would be more involved in the organisation and they will have a sense of ownership, they would get a feeling that they are being valued. The conversation will not be only for the sake of conversation rather it will be meaningful. The overall friendly environment of communication would facilitate employees to give their best to the organisation. Also, Yammer is an effective tool to connect all employees. With the help of Yammer, I can easily communicate with employees and can pass them any private message. Social networking in an organisation is essential, and for this purpose, Yammer proves to be highly effective. The internal communication will be strengthened through Yammer.

Efficiency and Productivity

In order to enhance efficiency and productivity of workers in an organisation, G-Suite is a useful technology as it provides a single environment in which a team can share their plans and execute the overall workflow. The programs in G-suit have all the essential tools in one place, the concerned and relevant parties can access them. These tools improve performance in numerous ways. Firstly, it facilitates employees to communicate regarding project. In my organisation, some people hesitate to talk in person about the project, so, in the environment created by G-suite, they feel much more relaxed and comfortable to share their thoughts. As a result of this software, the employees do not to meet frequently. In organisation, often meetings take a lot of time. By introducing G-suites, the unnecessary meetings can be avoided because the connectivity provided by this software serves the purpose of project. In this way, this is one of the most effective technologies that improves the overall performance, efficiency of employees and give them the luxury to share their thoughts online. Employees and managers can save their time. Integrated online calendars can be designed for the teams so that meetings can be scheduled considering the availability of all the concerned staff. As a leader, I can edit the schedule of the meeting and notify other employees so that they can make adjustments as per the new schedule.

Another way of improving employees efficiency and productivity is the motivation and appreciation. I would always encourage and motivate my employees when they will do any good work. This appreciation would serve as a morale booster for them, and in the future they would be able to put more efforts in the task. To enhance efficiency and productivity of employees, their satisfaction is necessary they must feel comfortable in office environment and enjoy their duties. Being a leader, I will ensure my full cooperation so that maximum productivity could be achieved.

Networking and Community Building

Yammer and Skype are effective tools to develop networking within my organisation. As a leader, I understand the significance of online communication In this regard employees within organisation need to develop good working relationship with each other. All the employees will be added on Skype in a mutual group, where they will be able to participate in a group discussion. Also, they will be going out with each other for official lunch, parties and dinner. Trips will also be arranged so that employees could develop a better understanding with each other.

Application relevant to Max Lionel Realty

Effective communication is critical for MLR and senior management needs to be in touch with all the staff members. Also, they very well understand the need of collaboration. The employees need to access all the information. In this respect, there should be shared platform through which employees can access necessary data and information for jobs and effective operations. First of all, G-suite is a useful technology which facilitates all the staff members to share required information with each other. As a result of this software, employees efficiency improves as they can share their plans and execute work flows.

In addition, FantasticStay is strong cloud based software which gives centralised platform to oversee the operations of property business. In this context, owners can manage their lists and advertisements from their accounts, and they would not need to log in to booking channel to develop their businesses. Communication with customers is simpler, and it will also ensure the availability of staff to handle the queries of the clients. Payment processing will be easier in this case through Stripe integration and Quickbook. Moreover, FantasticStay is helpful in many ways as provides owners with essential tools and characteristics to manage property affairs. They can handle reservations and connect to the clients to organize listings. The admin access, one can modify they like to automate, thus providing owners with more control regarding business operations. FantasticStay has its own website builder, thus, facilitating business to gather data easily.

AppFolio is created to be simple, it is easy to set up, and mange. The software is highly time-efficient in terms of achieving business objectives. It has all the advantages of a cloud-based platform. The businesses do not have to buy any software or hardware. All they need to do is to install, use and upgrade. It ensures users are on latest version. This is cloud-based software which allows the whole team to work from any location, at any time, and system. AppFolio is a comprehensive business solution for all property managers. A public company that has made investment in developing a bright future with clients throughout the world, supervised by most talented and innovative leaders in the industry.

Building Engines- a top cloud-based platform for property management software for operation-focused groups at commercial businesses especially estate property. In this respect, the mobile and web set-up enable property teams to integrate with the activities, all the information and insights they need to require to improve performance, minimise risks, develop clients satisfaction and involvement, and move towards better decisions. The customers of Building Engines have several public REITs, private owners, and third party organisations. Building Engines have integrated platform, which implies that it does not charge you for every feature or add-on, Building Engines is available in all primary modules along with license fee so that owners could understand the full value of the system to manage all processes such as work, ordering, inspection, and project management. Building Engines was among the pioneers to develop a mobile app. It is supported on more platforms and equipment in comparison with its competitors in the market. In this regard, it easily enables owners to work while they are offline during the times owners and their teams work at the places of low or no connectivity. Another exciting feature is the total service delivery as it a property management system that enables owners to decide their own targets for delivering services, convey them to the clients and teams, and monitor the overall performance according to a set criteria or a benchmark, thus, facilitating clients to step beyond just order management. Therefore, all these software and apps will prove to be beneficial for MLR.

Technology that could assist MLR in achieving their operational goals

GoalsTechnology/dataExplanationEngage with customers/Build an Ethical profile AppfolioThrough Appfolio MLR would get increased connectivity with customers and in this way, they will be able to develop an ethical profile of the customers, and the company can further involve the customers by organising different events for customers information and to facilitate them so that they can have a better idea about different locations. Increase revenue by 20 within the third quarter Appfolio is an appropriate platform for MLR to increase revenue by 20 in the third quarterIt will give get listings to more numerous websites, creating a blog, making a YouTube channel, upgrading MLRs company signs on buildings, drafting articles for the press, sponsoring local events, giving tenant referral programs. These things will increase visibility and get the company in view of various building owners along with the future tenants. Reduce indirect costs by 10Through Appfolio, MLR can minimise its indirect costs by 10The online collection of rent would minimise the overhead for MLRs management team. Also, it would reduce the operating costs suggesting that owner can keep property management charges low, a certain benefit for the owner. In addition, electronic option which includes paying rent through a credit card, PayPal or e-check could reduce delays in payments significantly. Mobile alerts can be used to give reminders to resident about the due payment or that due date is coming. Engage customers with strategic goals of business and support professional development in line with strategic goals Appfolio is an effective technology to engage customers with their strategic business and support development. Through online presence of MLR, customers will be able to get in touch with all the policies that MLR offers. In this way, they will have more involvement in policy making. Also, customers can give their feedbacks and suggestions that could be helpful for the company in long-run. Improve health of employees (in range of specific areas)Appfolio is an effective technology. Employees health is imperative for any organisation, therefore, MLR needs to focus on their employees health. With the help of Appfolio, the employees of the company would under less stress as they will be able to perform operations effectively with the help of software and its application. When employees are under stress, it becomes difficult for them to concentrate on their jobs and as a result they fall sick.

Review Digital Information Sources

SourceRating ExplanationThe information was obtained from .org website 5Information about the author was given, which was one of the signs that website was authentic. Secondly, the date was important. The date was checked thoroughly because the date of any information or research is essential. The user should know all the details that when the particular research was conducted. It facilitates the company to know if the information was up to date or not. Also, .org is a domain which is used by non-profit organisations that may have the plan to facilitate people or the users .com 5The information was obtained from .com website. All the necessary elements were checked such as name of author was mentioned. Also, the date of the research was written on the website, which indicated that it was recent research and updated. The writing style of the website was effective and it displayed all the required information without any irrelevant details which suggested that the information was reliable and was from authentic source. Therefore, all the necessary elements were checked to make sure that available information was correct and reliable for the organisation.

How Information is created, acquired by relevant people

Digital information is created or captured. The frequently used tool to create or capture the data is data mining. The data is utilised by decision support system and the knowledge information systems to transfer it into useful information with the help of databases, and different computerized systems. The relevant people in an organisation have the access to that information and they utilise that information for decision making process. Also, various business issues and the problems are identified with the help of the information captured and created. In addition, it is significant that only concerned people have the access to information because some information is confidential, which should not be accessed by everyone in the organisation.

Apart from database, information is created through excel, MS access, power point presentation, and other tools. The information is presented to management, and they give their remarks and recommendations on the basis of the information presented in different tools. Different types of information such as sales record, employees performance, monthly target, manufacturing and production details, clients list, and others are recorded using various tools.

Capture and CreationEmployees data, and the suitable tool is database Acquisition and application Customer related information, and the suitable tool is bpm CRMSharingCompanys dress code policy, and the suitable tool is official outlook email sent to all employeesStorage and RetrievalCustomers payment record, and suitable tool for this purpose is appfolio

What is the purpose of the Digital Media Policy

The purpose of the digital media policy is to ensure transparency from the organisations that display certain information on their website. Also, it provides companies with personally recognisable data that is gathered from respondent with the help of information collection activities or from different means which is maintained through DOC in its system. In this way, the information becomes identifiable. Also, these underline the procedure of classifications and distribution of critical businesses, clients or customers information.

What is the relevant legislation

The organisation should have a purpose statement and the guidelines regarding measures to be adopted to achieve the objective. The statement of the purpose should hardly exceed one-page as far as the length is concerned, and the language should be simple without jargon. However, the overall length of the policy may differ considering the problems it addresses. Privacy policy and code of conduct should be properly mentioned in the companies policies. The organisation should not display any offensive images or inappropriate content in any from.

All the corporate policies should be strictly adhered by company and its officials. In addition, the company should abide by all the privacy rules, disclosures and freedom of information. The organisation should comply with all the communication protocols set by Commonwealth and state governments. The breach of policies, rules and regulation may result in the government takin disciplinary action. The businesses must treat all the recognisable information with respect and impartiality, and need to make sure that that all the information is credible. The privacy policies are also important and companies need to strictly all the privacy policies.

What do you think of the policies

The guidelines are essential for organisation as they give companies a proper direction. The guidelines are basically a framework for the companies to operate. The companies must follow all the guidelines for better results and abidance of law. The guidelines cover administration, customer services, human resources, and other departments of an organisation to follow policies and procedures related to how the data is collected, stored, and used at the workplaces. The guidelines set the overall behavior and code of conduct for employees and higher officials. A digital policy could state the organisations method to communication and utilisation of social media and the rules for employees to use social media. The organisation must run by a set of policies, rules and regulations. In this regard, it is imperative that all the guidelines are strictly followed.

Are there any guidelines you would add, for example, to cover usage not anticipated by the policy

Unnecessary use of social media would not be allowed, for example, employees cannot use social media for messaging their friends, and relative. The access of social media will be given for official purpose only. However, employees would be able to communicate with each other, and discuss office related issues and any unofficial discussion. The use of appropriate language is compulsory. The two employees who are friends to each other even then they cannot crack inappropriate jokes. In this regard, the use of proper language will be ensured. The employees who will breach this conduct, the strict action will be taken against them. For the overall office environment, discipline is the foremost element. Therefore, there will be no compromise on discipline. At maximum, two late logins will be allowed, if an employee logs in late for third time in a month, their salary for that particular day will be deducted. In this respect, timely log in is necessary as it would maintain proper discipline in the office.

How would you apply the guidelines at your workplace

A proper statement of purpose will be made in which companys goals and overall objectives will be mentioned. Regular meetings will be conducted with all the employees to remind them of the all the policies and procedures. Everything will be done according to the stated policies, rules and regulations.

Also, the online activities of all the employees will be monitored, and if anyone is found posting any inappropriate content, they will be issued a warning. Employees overall performance will be evaluated on the basis of the set policies, rules and regulations. In addition, strict discipline will be maintained through effective policies. HR will be giving reports about the behavior and conduct of the employees at workplace. In this way, all the guidelines will be effectively applied at the workplace.

Consider you organisation and role

What policies and procedures exist in your organisation to govern the use of digital communication and social media

The official communication with any employee will be confidential and only relevant people can access that communication. Inappropriate use of social media will be strictly prohibited, i.e. no employee will be allowed to post strong and offensive images on social media. Information of one client will not be shared with other one. The office related matters that are not related to clients will not be shared with them. The proper templates of sending quotations must be followed by employees. While communicating with clients, proper language will be used, and no informal words will be written. All the relevant information will be displayed on companys website to ensure transparency.

What policies and procedures you need to develop

The role of every individual will be defined. The newly hired employees will be given two weeks trainings so that they can familiarize themselves with companys rules, regulations and all the policies. The online communication of the employees will be monitored to ensure that proper policies are followed. Employees will be provided with all the relevant materials, the safety requirements will also be briefed. The procedure of digital communication will be communicated to everyone such as using appropriate language in communication, not sharing any official information with client which is not related to them, and not posting any offensive content or images from workplace in any communication.

Reflect on how you keep up to date

As a leader of the organisation, going through current business policies, legislations, and procedures is an effective way to stay up to date. Also, through networking, different business ideas can be generated. Networking refers to keeping healthy relationship with business community of the same field. Attending conferences, tradeshows, and exhibitions also give a clear picture of the latest market trends. Furthermore, particular industries have business journals that keep people up-to-date regarding current developments in industry. The blogs are also useful. There are different online communities where people make posts about the current business trends, latest technologies and how to expand business. In this context, becoming member of these online communities will be worthwhile. For this purpose, sources must be checked carefully to make sure that available information is credible. Keeping an eye on competitors strategy is also essential. For this purpose, proactive approach is required. When current and up to date information is available then it would be easier to make correct decisions. Therefore, up to date information and smart decision making goes hand in hand. Finally, reading experts views always helps as it gives a roadmap about the business.

Schedule three professional development or information-gathering activitie

Activity Purpose DateReading the Journal Emerald InsightThe purpose of reading this journal is to know the current the news about busine3ss and what will be the future trends that will drive property business 26th Feb, 2019 Getting and insight about appfolio and Zoho Real Estate CRM software The objective of investigating more about these technologies is to make business much more efficient and up to date. 27th Feb, 2019Obtaining reports about competitors strategy to engage customersThe purpose of this activity is to keep an eye on competitors activities and to make a SWOT analysis by keeping in mind the tactics employed by competitors. For a successful business, it is important to keep an eye on all the current trends in the market. 1st March, 2019

Section-2- Lead Work Processes in Digital Environment

What major technologies or digital services you require to implement operations, especially those supplied by external providers

Software The property management business requires Buildium software. Buildium is a comprehensive system and it has included all the features to help property managers to organise day to day tasks related to rents, vacancies, and maintenance cycle. It provides great solution. IT Management ServicesFor effective IT management services, a qualified staff who will have a bachelor degree in Information technology will be hired so that all software can be handled effectively alongside managing other operations according to customers needs.Website implementation or maintenance or e-commerce solutionsServices of a PHP developer will be hired for website implementation or e-commerce solutions. It is important that up to date information is available on the website to facilitate clients and the visitors. SEO expert will be there as well to make sure that website appears on top in different search engines and enough traffic is generated on website. The overall layout of the website will be attractive and customers will be able to forward their query through website.

What are the operational goals

Operational goal for our property management business is to increase profit by 10 by the end of the third quarter of this year. Also, expanding customers base is one of the major objectives this year. Ensuring customers satisfaction will be the priority. All this can be achieved through effective planning and managing all the resources. Manager will supervise all the activities and will report the progress of other staff towards achievement of goal (Wind and Mahajan, 2002).

Customers queries should be answered promptly. The bill entry should be accurate by the data entry operator. Also, the bill payment should be correct and on-time. The invoices must be delivered on-time. Receiving payments from clients without any delay. If customer is paying by credit card, the accountant should ensure that transaction has been processed. Reconciliation of accounts. Effective use of Buildium to manage all the important documents, processing requests and payments. Viewing financial reporting through web or mobile, expense reports review, expenditure report entry, generating and maintaining Purchase orders, and handling banking deposits.

What policies apply to procurement or tendering for digital services such as IT systems or website development

The procurement document should include the value and type of products and services being procured. Also, a statement describing the terms and conditions which justified the use of tender. A record that how the process of procurement demonstrates the value for money.

Request documentation

The documentation must have a detailed description of the procurement, including the type of IT good to be procured alongside all the requirements to be met, such as technical provisions, instructional material, compliance certificated, plans, and any drawing. Any conditions for participation, along with financial assurances data and documents that suppliers need to submit assessment criteria to be taken into account in evaluating submissions and, if it applies to the assessment the relative significance of those criteria. Also, the dates of the delivery of product or services considering the complicated process of the procurement terms and conditions related to the assessment of submission. The relevant entities must not disclose the confidential data, information that hinders competition. Transparency and fair dealing of tenderers and potential suppliers must be ensured. In this regard, there should be discrimination. Relevant entities must respond immediately to any fair request from potential suppliers for relevant information regarding procurement, and when replying to these enquiries should not take into account potential suppliers (Wind and Mahajan). The overall process must be fair without taking advantage from unfair means.

Specifications

For specifications of products and services a relevant entity must not sue specifications or mention any conformity evaluation process to create an undesired hassle in the trade if possible, prescribe the specifications in the functional requirements and performance context. A specification must not refer to a specific trademark or trade name, copyright or a particular origin, suppliers or producers. However, in special circumstances when this kind of specification is used, the terms, for example or equivalent must be mentioned in the specification area.

A market research may be conducted by a relevant entity and other activities in building specifications for specific procurements. The relevant entities need to make sure that a supplier does not take an undue and unfair advantage over a potential supplier.

Late Submissions

Late submissions must not be entertained unless the submission is delayed due to mismanagement or mishandling by the relevant entity. In this case, a relevant entity must not impose penalty on any potential supplier whose submission is made after the given deadline if the delay is the result of the mishandling by the relevant entity. Mishandling by relevant entity does not refer to mishandling by a courier service or mail service provider that a potential supplier may engage to make a submission. In this respect, it is the obligation of the potential supplier to check that submission is delivered well within time so that it can be received by the relevant entity until the deadline.

Decision making flow chart for the development of the new commercial property website

Flow Chart

(Kohlhepp, and Kohlhepp, 2018)

Imagine you are implementing a new website at MLR. Create an action plan.

ObjectiveStrategies for integrating with business and operational strategiesObjective is to become the leading property management company and provide the clients with best services based on effective teamwork. MLR sets high standard for honor and qualityManaging tenants this is an aspect of rental property management. A successful property management service is more than collecting the rent. They also need to be proactive. The next main strategy for rental property management is property itself, i.e. proper maintenance of property. The third main strategy of MLR is managing finances. The owners need to know that how much money is coming to them every month. Once, all the key areas are identified, software will facilitate owner of MLR to know about the payment schedules and all the relevant details regarding client. Also, the objective is to mention MLRs excellent customer service and their past experience in the market which is giving them edge and they want to further expand in property market. The information about the company and its experience would definitely give a better picture to the potential customers and they would consider becoming the client of MLR.

Activity Time Frame Resources Person Responsible Creating the list of potential customers 2 days Bpm CRM. Its an effective tool that is used to update all type of customers information and data tAn IT specialist will be performing this task, and he is supposed to complete this in next two days.

Consider your organisation and role

What digital media are you, as a leader or manager, would you consider using in order to advance team or organisational goal

As a leader, I facilitate my team category in real time for information on the project about projects. The objective is to develop business according to a set plan so that target could be achieved. A leader should give special attention to the business activities and for that reason if someone has to step back from other activities, its still worthwhile. The decision should be taken in the larger interest of the company so that business grows and flourishes. Also, the time should be spent to recognise where the business stands and where it should head from now on. A comprehensive analysis and evaluation will help owners to establish their business. All the elements need to be taken into account while making a business decision or devising any policy. The process of strategic planning refers to a particular direction in which a leader wants to take their business. However, the objective of business plan is to give the detailed roadmap that will take business to its destination. To achieve long-term goals, short-term goals are necessary because short-terms objectives pave way for the fulfillment of long-term objective. In order to develop a comprehensive strategy for the overall growth of business, a deep understanding of different ways of business is required. For this purpose, a target must be set. If an owner wants to multiply its profit in next 5-7 years, they need to set monthly target, and should direct all the staff members to work hard to achieve that particular goal. The owner needs to give their employees a sense of ownership so that they feel more involved in their work. The relation between leader and employees is not boss and subordinate, instead, they should be prepared every time to help their employees. For effective strategic planning all the resources and funds should be allocated correctly, and it is imperative to have right person on the right job. The performance of individuals must be evaluated time to time, and if anyone lacks in any particular area, the issue should be addressed so that everyone is aligned with the target. A leader, owner or director cannot do all the tasks by themselves, therefore, they need support, and for this purpose, they need to equip and train their employees rightly in a way that they give their best to whatever they do. There should be clarity in every step of the business. Whatever businesses do they should exactly know that what they are doing Strong analytical skills are required to manage and foresee things and operations of the business. All the team members in the group should do the required tasks, and should live up to the expectation of their leader or manager. The suggestions of all the staff members should be welcome, because in this way they will have a sense of involvement and they would work whole heartedly with the company. Although, the planning is carried out at the top level, the execution is done by employees at all level, which indicates that everyone in the company should be on board. The team should be a mix of creative thinkers and those who can execute all the plans perfectly. The whole process should be in right. All the important points about planning must be documented or drafted in a sheet, and it should be reviewed time to time to ensure that things are going in right direction. Meetings should be held on a regular basis to evaluate individuals as well as teams performance. In addition, employees should be motivated in case they have given good performance. The motivation from top management brings a new energy in employees and do their work more effectively and efficiently.

Media Matrix

Media Channel Social Media PlatformMedium Organisational goal Strategic Purpose Real-time information on projects that what is the current state of the project Yammer, All the messages and conversation is made via Yammer as sometimes all the team members are not in the office and urgent message needs to be communicated. For this purpose, Yammer is an effective tool. To enhance collaboration and information sharing pattern.

To develop employees engagement through participation. Audience Team members of the group Officials Higher management.

Virtual Coaching

How do you think that you could use digital communication tools to facilitate coaching

Staff members need coaching at all levels. In this regard, social media has made life easier, now coaching can be performed online. As a leader, I stay connected with all the team members, and guide them about their daily tasks. I also conduct a meeting with them through conference calls. In the call, the overall performance of the all the group members are discussed and they are appreciated for their good work. The agenda of meeting is already communicated to all the group members via email. The staff members discuss the issues they are facing in their work, therefore, they are provided with adequate guidance. I always welcome questions. As a result of guidance, employees improve their performances, and after getting appreciation, they feel motivated and do their work with new energy. I have explicitly told them that whenever they need any guidance or help from senior management or form me, do not hesitate and straightaway ask because things should be done in a right direction. The professional and personal relationship always improve as a result of staying connected with all the group members. I always guide them to enjoy their work, and take the ownership of what they do. Just think that you are working yourself. The more you work, the more reward youll get, my motivation always leaves a very good impact on the overall morale of the team members. I especially focus on the new members because they need guidance as they are learning things in the system. I also ask senior members of my team to focus on the new comers and engage them in work so that they can adapt to the new environment. The coaching and training session is held once a week, and on employees request additional session may also be held because at the end of the day its about grooming staff members not just overburden them with a lot of work. The digital communication system always facilitates communication greatly. During coaching sessions I always emphasise on achieving short-term targets and then evaluate yourself because every man is the best judge of himself. I urge them to set small targets for themselves because it is the right way to achieve the ultimate goal. When team members realise that their leader is available for them even out of business hours then they naturally value my coaching and overall advice that I give them during coaching sessions. The meeting always takes place at scheduled date and time even if I am out of town or any other member is not available in the office and is in the field.

How could you use a learning management system to coach team members

A learning management system is essential to coach employees effectively as compared to before. The software enables content to be written direct on the platform. The entire teams are built using learning management services to train team members. The overall learning experience has changed due to the emergence of learning management system. Also, it does not utilise too many resources. The learning management software have been complicated some time ago. However, with time the technology is improving, and new ways of learning are coming which are proving to be beneficial for all corporate sectors, and employees and group of workers are benefitting from them. With the help of learning management system, all the workers stay connected with each other and they attend a combined learning session. As a result of the training through learning management system, the overall performance of employees are improving. The manager or leader has authority over a team of learners. In this respect, various courses and lessons can be assigned to them, which is already being done. This is proving to be helpful as our company wanted to train a few staff members adequately. The overall job has become has easier for all the departments because previously HR officials used to train someone from sales, whereas now with the effective use of learning system software, the lessons can be easily assigned to them with examples which can be utilised for improving the overall skills of the employees, and now they are actively participating in coaching programs as they understand the significance of coaching. They forward a request to assign training programs to them. Learning system technology at corporate level is a cutting edge which is transforming the overall learning pattern of employees in different departments and sectors.

What System could you put in place to encourage team members to set their goals for the use of technology and their own progress

Three types of learning management system is in place, i.e. web-based open-source learning management system, and SCORM-complaint.

Web-based Learning management System

The software can be easily accessed from the computer, it means that there is no need to connect cables with the system. The software is in the form of a platform. The information of Learning management systems is saved on a platform for the user so that they can log in using their credentials. The software is quite friendly and it provides customers with ease. In addition, the hosted learning management systems mean that the organisation that is selected through Learning Management system would host the Learning Management System on their server. In the modern times, most of the Learning Management Systems are web-based. However, outstanding ones are licensed. In this context, users will not have to make payment to house your own serve domain or a group to maintain and organise that, the software is always enhanced and upgraded for its clients, and interestingly, a customer service is always available to answer clients queries.

SCORM Leaning Management System

SCORM is an abbreviation of Sharable Content Reference Mode. When Learning Management Systems were developed, the content required a proper format to comply with Learning Management System. In this perspective, SCORM was created. Over time, Learning Management Systems have been upgraded and they are always on the way of improving to facilitate all the customers. This management system was in use previously, and now we tend to use upgraded quality software so that employees can comprehensively learn and apply their knowledge to complete their targets. SCORM is considered a technical benchmark which facilitates developers to mention the code so that overall content and Learning Management System become unified.

Open Source Leaning Management System

The open source Learning Management may be a web-based system and SCORM. The open source refers to the framework of the software which is provided to the user, a number of times free of cost, and then they have to get and maintain the assets the support that. In this way, users are required to host it themselves, and get a team of experts to modify, manage and develop the overall Learning Management System, and it all can be expensive. In the case of Open Learning Management System, many functions are limited, also some of the features are not available in comparison with supported web-based software. The user is creating an online software for coaching. Open Source Learning Management systems are excellent to modify and apply whenever its convenient for the users. Through learning different lessons and applying the knowledge and skill to their work, the company will benefit and with the help of collective effort, individuals as well as team would be able to achieve their targets. Besides, e-learning should be quick, and for this reason, it is better to opt use licensed learning software as the service provider, and thats what the company is doing, i.e. they are only relying on open source learning management system, other means have been employed as well such as training through licensed learning management systems. The learning management system analyses display features, several functions, more and even some demos for individuals searching for software. As the user further explores the software they get to know about more features in it, and with time they become fluent as far as the overall usage of the software is concerned. Overall, learning management system is really helpful for employees of all departments, they feel motivated and interested in the learning process, and through effective guidance, and they manage to set their goals both for short and long-term. Coaching is an essential part in corporate sector, the learning management systems have transformed the ways of learning and coaching, and that is the reason why a number of employees are getting trained with useful lessons of this system. Furthermore, skilled workers are improving their skills which are fruitful for them and for company as well.

Mentoring and Coaching

Do you have a mentor What is about that makes a persona a good mentor

I had a mentor, and he trained me very well. I have learned so many things from the gestures, styles, and overall guidance of my mentor. His overall attitude style, temperament, ability of patient listening made him a good mentor, and he tried his best to transfer those skills in me, and I was fortunate enough to get guidance from him because that guidance proved to be highly effective for me in the long run. I had the feeling that by birth some people have leadership qualities, and they consider it their honor to provide someone with mentorship. My mentor considered it a noble task, and his overall attitude towards me and other mentees was extremely, and his speech was always influential, which carried a message in it. The mentors play a significant role in grooming an individual.

Characteristics of a Coach/Mentor

Sometimes, mentors transform the overall career of an individual in a way that mentee excels in his/her life. However, coaching and mentorship is a skill that everyone does not possess. A good mentor is the one who believes in healthy relationship with mentees. Also, they are ones who are always willing to transfer their knowledge to those who are seeking guidance from them. Also, a good mentor is the one who is always available to answer the queries of mentees. Having seen the overall engagement, involvement, passion and enthusiasm of mentor, the employees get motivated, and they start taking interest in whatever they do because at the end of the day, its the personal effort that matters the most. A good mentor shows the light and the path of improvement. Only new comers do not require mentorship rather experienced individuals also need some guidance and advice. A good mentor always shares skills, and expertise. An effective mentor is always patient, they accept all the shortcomings of the newcomers, interns or anyone who they are providing with guidance. A good mentor always takes mentorship very seriously, and that is the reason why mentors develop a strong relationship with mentees. A person cannot be a good mentor unless he/she has a positive attitude. Also, mentorship requires mentors to take be passionate about the grooming and improvement of mentees. For mentors, the mentorship is not only a job rather its a passion, therefore, money does not drive an effective mentor. A mentor is a dynamic person, they can be very lenient and strict depending upon the tactic they want to use. They guide mentees to the path of success and productivity. Mentors and coaches empower mentees to utilise their own skills to be successful in life. In addition, a good mentor always develops the temperament of their student. In order to be successful and achieve something in life, attitude of an individual is essential. In this context, a good mentor is the one who works on the attitude of mentee. Many people in the world, succumb to pressure, here the role of mentor is critical a good mentor always guides and teaches to absorb pressure, and perform well in pressure situations. Its all about keeping the nerves calm. Those who manage to organise themselves well in pressure situation, they rise to the occasion. The good mentor makes a person mentally strong. The mental strength is necessary to cope up with the challenges of this world. Sometime, people have potential but somehow they are unable to do well in particular situations because psychological barrier comes in their way, and they are unable to help themselves. A good mentor always shows commitment to reform mentee, and the relationship between mentor and mentee is always valuable. In a way, mentors transfer their energy to their students so that they can learn the required skill and can manage themselves well. One of the major responsibilities of the mentor is that they appreciate and motivate their mentees. Appreciation and motivation always prove to be instrumental in terms of personal and professional growth of an individual. Good mentor always gives constructive feed back to their mentees. In the light of guidance and feedback given by mentors, students, employees, assess themselves and work on their shortcomings to come out better in the future. Appreciation of effort is also very crucial because people do well when they are valued and appreciated by their seniors or someone in authoritative position. Its all about leadership skills. The mentor has leadership skills, and he transmits his skills in mentees. A good mentor is always a good listener as he fully listens to mentees concerns and problems and then suggests a suitable solution according to the requirement. A good mentor believes in gradual change because sudden change sometimes proves to be counter-productive while slow change that occurs with time is durable and a person sticks to it. Therefore, the role of mentor is vital, and many people who are struggling at different stages of their life do need a mentor because its worth it.

If you were to choose a mentor to support you for this course who it would be and why

If I were to choose a mentor to support me for this course, I would request you to be my mentor, because throughout the course, you have guided us extremely well. Through your effective teaching style, we learned so many important things about Marketing and PR. Therefore, it will be my honor to be your mentee. You have created the interest of whole class in this subject, and many of my class fellows are taking keen interest in the course, and if you would become my mentor, I would be well versed in other courses, and hopefully things will become easier for me. You mentorship will develop my personality in the long-run as you are one of my favorite teachers.

What are the benefits of coaching as a performance improvement tool, especially in the digital work environment tool

In organisational set up, there are many people who need some training and coaching to improve their performance as some employees are new while some want to learn more and enhance their skills to get promotion. In this context, coaching as a performance improvement tool proves to be highly beneficial particularly in digital working environment because everyone should be aware of the technology and software usage. However, not everyone is from IT background, and sometimes they face difficulties to operate systems effectively. Under these circumstances, they need some guidance and proper coaching or mentorship put them on the right track. Additionally, it has been observed that some employees do not feel very confident due to lack of experience in particular field which results in low productivity, and when such employees get a mentor, their performance improves significantly. A good mentor not only guides staff members to be more skilled about their jobs, but also makes them mentally strong, which means that he/she prepares them to cope up with any type of pressure. Finally, the mentorship is highly effective for the individuals who newly join organisation or need some extra training to get promotion in their field.

Training needs Analysis

The answer to Q. 1

Both Sandra and Marcle need training. Sandra is a new team member, ans she is not feeling comfortable in accounting system, and that is the reason why she needs training. Although Marcle is a highly experienced individual, she needs to develop her leadership skills, and for this reason she needs training.

The answer to Q2.

Marcle is an experienced individual who has spent quite a lot of time with company. Also, she is well-versed in accounting systems. Therefore, she can be used as resource to guide new comers like Sandra. After training, she would develop leadership skills which would prove to be instrumental for her future, and she can utilise her experience and expertise to guide newcomers of the office.

Section-3 Recognise and Apply Intellectual Property Requirement

IP Protection Application PatentsSpecifically written for some invention, therefore, it can be a complex and engaged document. Also, the application must have the descriptions of the invention and the utility of the particular invention. The description almost always has explanation of the invention and it illustrates in the best way to inventor for practicing the invention Trade MarksIf businesses have not used their mark while trading yet, but they plan to do so in the future, they can submit an application to get registered their trademark or service under an ITU filings system. Trade SecretesIt consists of application of formula, method, composition, plan, device, or procedure. In order to understand the common concept of a trade secret, it must be utilised in business, and provide an opportunity to get an economic benefit over various competitors who are unaware of it or cannot use it. Licenses There are a number of ways to conduct business and to ensure stable stream of extra income as licensor or licensee. The licensee can sell, distribute, import and export numerous products or service, which would not have been the case otherwise. Copyrights Copy rights registration Service can be utilised by and group, person, or a company involved in developing original work and that holds value for them. In an online world, so many people are copying others work therefore, original work should be protected from getting copied, misused, sold, or any other unauthorized access by another party. This category includes musicians, writers, authors, artists, software engineers, photographers, and others. Any piece of word saved in an authorised electronic data form can be registered the website, in any form such as text, visual or audio.

What are my responsibilities

Answer to Q1 a). the material which has copyrights cannot be used without the permission of the concerned party. In case anyone violates the copyrights act then there will be legal repercussions for that breach. Therefore, it is mandatory for everyone to abide by rules and regulations and do not violate copyrights act.

Answer to Q 1. b) The issue regarding copy right does not arise unless major essential or substantial part is used. Also, the distinct part of the material should not be used because it comes under breach of the copy right Act. However, one needs to be careful even while using the small portion of the Act.

Answer to Q1 c). There is no need for the work to bear a copyright symbol or any notification to get protected (they are used as visual preventions). The work is already the intellectual property or ownership to the individual who made it for the first time originally- the author, the photographer, and the painter.

Answer) The fair dealing means the usage of materials in different ways and it depends that that how the reproduction of the material impacts the market. The examples fair dealing are research or study. According to the ruling of Federal court exceptions can be made on the usage of reviews or analysis of the material, and a student can conduct an academic research for their studies. In this case, or the implicit idea can be borrowed.

Answer to Qno. 2). Permission should be granted by the owner of the intellectual property. In order to earn some profit, its the discretion of the owner to sell his work to another party, and it is done through a process and a proper channel. However, the work will still be known by the original creator, and whenever the work will be discussed the reference of the first owner will be quoted.

Answer to Q3) Apart from affording the charges, it is not legal to use someone elses property in our name without any permission or buying that property from the person. Also, it is morally wrong to use someone elses intellectual property in my name. Therefore, it is better for me to create my own content instead of copying someone elses work.

Identify Internal and External IP requirements

What is the purpose of IP policies

The IP policies are of significance. These give organisation a framework that what measures need to be taken to make sure that employees and contractors do not falsely claim other partys intellectual properties. In todays internet world, it is very easy to reproduce someone elses material without his permission. Therefore, IP policies were set out to protect the intellectual properties of people who worked hard and established something. In other words, the IP policies give a legal cover to the people making some artistic work, write some book or compose a song.

How does the policy ensure employees and management are aware of how they must act to protect the organisations rights while ensuring they do not breach IP while employed by the organisation.

IP policies are the most important online policies, and that is why they are in written form as well as on employees manual. When an employee is hired by the company, they have to go through the policy that they must perform their duties to protect organisations rights while making sure that they comply with IP during their employment with the organisation. The make this disclosure and sign on the document. In this way, the policy ensures that employees and management are fully aware of the act. In addition, in the meetings we ensure that all the procedures are followed through proper channel, and everyone is aware of this important policy.

Who does the policy apply to

The policy applies to employees and contractors, and it depends upon the type of intellectual property. In this respect, infringements happen when someone uses other individuals official work without getting permission. Also, the correct payment of license fee is must if someone has not paid that and starting using other persons intellectual property then they will be held liable. Therefore, it is compulsory to adhere to all these policies.

What guidelines are included or relevant procedures in place for putting the policy into practice

All the policies and procedures are included in the employees handbook, and these are part of companies policies which are communicated to all employees when they join the organisation. Also, during the interview, employees are asked the questions regarding IP to check if they are aware of the policies. In this way, company is doing its best ensure best practices at the corporate level.

Identify External requirements of IP

Requirements Application /explanation of relevance to workplace Patent As the company is the property management services, so, the landscaping done for the company is patent, and is companys intellectual propertyTrade MarkOur company has a trademark, which is solely meant for the company, i.e., no other company has the right to put use that trademark for their businesses and any other use. Design Our company is the property Management services and the design of our website is unique, and an intellectual property of the company. Therefore, anyone who would use this design will breach the law, and legal action will be taken against that party.

Review Digital Application with IP compliance.

What processes do you have to protect the organisations IP against infringement and ensure compliance

As a leader of the organisation, I would conduct periodic reviews to make sure that all procedures are effective, and policies are followed. This compliance with IP policy will be the stated policy of the company, and everyone in the company will be bound to follow the policy, and in case of any violation, strong action will be taken against that individual. Therefore, by making strict policies, rules, and regulation, the IP compliance will be ensured.

How could you use such tools to make ensure compliance

The instructions will be passed on to all the employees that the designs that have been used in the country are available on the website. Therefore, no such design will be used for the company else it would be a breach of law. Similarly, for other matters to ensure strict compliance, all the staff will be asked to check the website in case to ensure that nothing is copied before. All the rules and regulations set by the government of Australia will be followed as a responsible citizen, and the business. The activities of all the employees will be monitored to check that nobody has breached the policy, and all operations are going smooth according to law.

How could you build their use into processes used by your team to systematise rights compliance

It will be communicated to all the staff members that none of the designs will be approved unless it is checked for uniqueness on the website. Therefore, in this way, it will become the policy of the company to closely check the website before going for any design, trademark, and others. All the process will be transparent. All the employees will be instructed to do their best to comply by rules and regulations.

Policies or Procedures in place for documenting IP

A written agreement must be created which explicitly shows the owner of the IP rights to any materials made by a contractor or an employee. In this regard, the agreement should include the place, time, and venue of the transfer of the ownership. Secondly, who has the right to exploit that, who would pay for it, whether any adjustments and improvements are allowed

Registering IP

Registration of intellectual property is subject to commercial exploitation of IP which is evaluated by the intellectual property officer as compensating revenues of commercial exploitation while calculating net revenues. The net revenues are included but not restricted to costs related to registering intellectual property such as patent protection, legal counseling, expert technical services, consultancies, traveling and accommodation, creation of prototype, taxes, and other charges.

Reporting on IP matters such as Infringements

Before going for a legal action, as per the law the company will have to enforce its right, and it necessary as far as retaining its value is concerned. In this regard, infringement strategy needs to be created to facilitate us regarding dealing with overall infringing conduct. The next step will be to prove that the conduct of infringing was illegal. Thirdly, as the owner of an Intellectual Property, I would have different legal options to counter infringement, which can be exercised without even going to court. If the dispute is not resolved through different methods, then I will have the option to involve court and go for legal proceedings. In this regard, Alternative Dispute Resolution is a term for procedures such as expert determination, negotiation, and mediation. The process allows parties to resolve their issues without involving court and legal system. In this regard, there are many advantages of Alternative dispute resolution system as it gives flexibility, while the Intellectual property disputes are mostly complicated. Furthermore, with the help of this system, both the parties can come up with their terms and conditions that best suit their needs and overall circumstances. In this respect, ADR is a useful platform that may enable parties to avoid legal proceedings.

As a leader or manager, how would you go about registering IP created by your team

First of all, I would ensure that the particular IP is not in use by any of the organisations. For this purpose, I would check the government websites. Once, I will get clarity that this is our IP then I will follow the due process to register IP created by my team. First of all, I will file that IP, for example, if it is a design, I would file the design, and then Ill forward a formal request via ipaustralia.gov.uk. Therefore, all the legal requirements will be fulfilled.

Section 1 Identify the convergent environment

Key technologies that are impacting convergent solutions are SEO marketing, mobile marketing, e-mail marketing, social media marketing using Facebook, and twitter. Through SEO marketing, companies are making their presence prominent and on top of the search results. SEOs manage to bring relevant traffic on the website, who may become the customers of the company. Similarly, social media marketing is an effective tool as companies advertise their products through Facebook pages, and ask their contacts to like the page, and in this way the webpage becomes popular, people start taking interest in the product that is being advertised. This is an effective way of advertisement because billions of people across the world use Facebook, and if product is powerful, and there are many Facebook fans on the page then there is likelihood for the product to be successful (Scott, 2015). Similarly, email marketing is another popular tool to advertise product, in which customers receive emails and are briefed about the product. These are the modern ways of advertisement which are being followed by companies and businesses in large numbers.

How might you customise the experience

As a corporate marketing and communication manager, I plan to take Australian hardware to the new heights. For this purpose, I would employ all the latest technologies to attract customers. All the social media tools will be utilised. First of all, I would conduct a market research to know the preference of the customer because for successful marketing, it is imperative to know what customers want to have. Although we have been doing quite well in the business over the years, we need to penetrate more into digital communication because this is the age of digital world.

For this purpose, I would ask all my contacts to like the official Facebook page of Australian Hardware and in this way circle will increase. SEO marketing will already be in place. I will try to be more interactive with the customer by using all the means so that customers feel involved. Every day colorful photos of products will be updated on social media using different angles (Scott, 2015). Similarly, customers will be asked to leave feedback, and the feedback of satisfied customers will be used to attract more customers. The process will continue, and I am hoping that by the end of this year, company will be able to increase its profit by 10 at least.

How might you build community around Australian Hardware

Through different blogs, I would stay connected with the customers different blogs will be written in detail about the product. The experience of satisfied customers will be utilised to attract more customers. As a result of effective blog writing, and the customer surveys, a community will develop, and I would be able to interact with them more closely. They will share their needs, and through online community it will be communicated to them that all their needs will be satisfied, and company is taking care of all of them. The customer relationship is extremely important in our field. Thus, the online community will facilitate us to build a strong community and relationship with customers so that their concerns can be addressed.

What channel or combination of channels you might use

Online digital channels will be used as well as customer surveys will be conducted to know customer services. Technology is making difference in this world. So, it is necessary to utilise all the major channels to attract customers.

How would you offer competitive value

SWOT analysis will be conducted, and then the data regarding competitors will be collected, and the basis of that information, I would particularly focus on the points that our products possess while it is not the case with competitors product. By keeping all this in mind, I will offer customers a competitive value.

What choice tools would you offer

Depending on the preference and need of the customer, the choice tool will be offered to them. The main purpose of offering choice tools is to value customers preference and their demand. In this context, based on the overall results of the survey, a comprehensive plan will be made and choice tools would be offered to customers (Scott, 2015).

The role of customer

What are the customer service objectives If no objectives are available write your own

The main objective of customer services is to know customers concerns about any particular product or service. After using the product, the customer may have some complaints or issues, and for that purpose, customer services department help customers. The ultimate objective of customer services is to achieve customer satisfaction.

Ans.) On the bases of customers feedback, their concerns, and their complaints, companies evaluate their performance and realise that where do they stand. Also, companies make their products better with the help of better customer services.

Individual Performance measures to customer service objective

Answering customers calls promptly and giving them timely feedback would prove to be effective from customers viewpoint, and solving their queries on priority basis will help companies to achieve customers satisfaction.

Section -2 Preparing Cross Sector Marketing Tools

There are several benefits of integrated convergent market is that more people can access the advertisement of the product. Similarly, more customers are attracted to the product. Unlike conventional way, when people used to watch same ad again and again. Whereas, in integrated online approach, a variety of images can be uploaded in a way that customers can get attracted.

Analysing tools and techniques in an integrated market.

Traditional tools and techniques Non-traditional tools and techniques Television

Radio

Newspaper

Word of mouthEmail Marketing

SEO Marketing

SEM Marketing

Social Media Marketing (Facebook, Youtube, Twitter)

Mobile Marketing

The reason behind using the mix of both traditional and non-traditional techniques is to reach all types of customers, i.e. those who use social media, and also those who do not.

A new kind of consumer

What type of consumers does your organisation serve

Our organisation serves all types of households as we offer wide range of home-improvement products which are required by all the households from medium to high income range. Therefore, our companys target audience is medium to high-income adult households.

How has the digital landscape changed your customers expectations

As a result of digital landscape, now customer demand more variety as they are aware of the current trends and the overall competition in the market. Overall, customers have become more demanding, which was not the case when digital media was not in place.

Expectation Customer TypeWhat will this customer require from your organisation OptionHigh-income This type of customer always looks for more options as they have money to spendFlexibility Old-age customerSlightly aged customers ask for flexibility considering their age and the level of comfort they expect from usImmediacy Young CustomerThis customer require immediate delivery of the product because they are young and want quick delivery because of their impulsive nature mostlyChoiceLadiesMostly ladies ask for choice and they take time to choose the productEngagement Middle agedMostly they expect our representatives to engage them more because they want to listen to more about the product Privacy/SecurityYoung couple/newly wedded The young couples look for more privacy and security Content/Information Highly educated customerHighly qualified customers always look for more variety Point of Difference Market aware customers There are some customers who take information from different channels and then make their decisions. Other Expectations Customers who believe in bargainingSuch customers ask for discounts and in the end their expectations are always high

How could a health insurer use the map to reach to determine the appropriate mix of it is target market

The target market of health insurer is young families. In this context, health insurer can use social media as so many young people use that to get to know the young families, and also the appropriate site is the health insurer website.

At what touch points could media use be most improved.

At social media sites, the media use can be most improved because these are the tools that are used by many people across the world.

Put yourself in customers shoes

I would start my journey with internet, first I look for the appropriate outlet or store and once I would select the shop, I would go look for the reviews of the business which would facilitate me to make decision. If the reviews of the shop are positive, I would go for the product. In this regard, word of mouth may play an important role as I value the opinion of my relatives, and family members.

How could you use this map to determine media strategies for the campaign

Through this map, social media can be used for media strategies for a campaign as social media is an effective tool which is used by most of the people across the world, and they value the trends on social media. In other words, one can say that social media plays an important role to drive the preference of customers.

Where do you spend your money

Where does the organisation spend its marketing budget

The organisation spends it marketing budget on a different channels for advertisement such as electronic media, print media, and social media advertisement. Among all these means, social media is the most effective one.

How has this changed over the years

Over the years, modes of advertisements have changed as people have now switched to social media and internet more as compared to before. Previously, people have limited way of seeing things but now people have more variety as they connect to the social media, and that is the reason why they get all the news regarding current events, latest fashions and trends.

How Cost-effective is the media and how do you know about it

Social media is highly cost-effective in comparison with conventional tools such as Television, Radio, and newspaper because everyone time when companies will approach television, radio or newspaper, they will have to pay money while in the case of social media, companies do not have to bear costs every now and again. Companies and professionals can update any information available on social media, for example, Facebook, Twitter, YouTube, Pinterest and others.

Section-1 Develop Knowledge of the Marketing Communications

Definition of Marketing

Marketing is an activity of promoting a particular product or service, and it includes market research, advertising and circulation of the product. Therefore, marketing is a comprehensive product. The success of company largely depends upon the modes of marketing company has used. The effective marketing always leads to better results. Marketing is not just simple buying and selling of a product or service rather it is a comprehensive process from planning of a product to its execution, and the channels involved during the process play an instrumental role for the product to reach end customer.

Compare you definitions with others in group or workplace.

In my group there were people who thought that marketing only means promotion of a product or service. However, the planning process is involved in the market. The thinking process of decision maker to approach target audience is also the part of marketing. As a leader of the group, I explained the difference between the concepts and ask them that my definition is close to the reality.

Marketing v. Sales

In the activity we have to identify that who has the responsibility for the task below.

Task Sales or MarketingDevelop the marketing strategy and plan MarketingManage the marketing mixSales Establish the organisations competitive marketing position SalesAnalyse customer relationship Marketing Locate and profile potential market MarketingGenerate quality sales leads SalesDevelop effective selling tools MarketingAnalyse and track customers strategy and tactics MarketingPromote the organisations product and imageSalesFacilitate information transfer from customers to rest of the organisation Marketing Simplify the customers buying processSalesDetermine annual unit and gross profits plans and resultsMarketing Implement marketing strategies and analyse trendsMarketing Establish sales objective SalesForecast and develop annual sales data for sales target Sales Install a marketing led ethos throughout the business MarketingResearch and marketing opportunities MarketingPhone key customers to know how they are goingMarketingUnderstand current and potential customers Sales Help staff with actual sales situation SalesManage the customer journey (Customer relationship jobMarketingConduct product training Marketing Implement national sales programs and field sales action planSales

Access any job website and locate the three job responsibilities for sales assistant and marketing assistant

Job Profile for Marketing assistant Conduct thorough marketing research to know the current trends and patterns in the industry,

Report customers activities to Marketing Manager so that effective policies can be implemented regarding customers

Assist Marketing manager to conduct product training to the newly inducted staff .

Job Description for sales assistant

Provide sales manager with all the records and customer related information.

Ensure the achievement of monthly sales target.

Incumbent should be well-versed in spoken and written English.

Update clients about the companys current policies and procedures.

Marketing Strategy

Marketing strategy is the business plan that that is used to implement different policies and procedures to achieve targets and gain profitability. Marketing strategy is made at the top of hierarchy and then it is communicated to all the staff. It is important for all the staff to be in line with the marketing strategy of the company so that everyone is on the same page. The purpose of marketing strategy is to benefit the company in long-run. Also, it is essential for the company to operate with proper strategy. Proper strategy will yield effective results.

Learning Activity Principles

Process

Physical Evidence

Promotion

Communication

Place

Cost

Convenience

Consumer

The new rules

The online marketing of watches, phones, and even garments are going very well. Also, other products are planning to launch themselves online considering the overall success of online marketing and the product.

Answer

According to David Mermeet Scott the rule that applies to marketing is the marketing research. Through effective marketing research companies can flourish and they can achieve success in long-run.

Answer

Previously, they might have been sold using the conventional channels as there was no online facility and the availability of internet.

Answer

It is important for an organisation to have compelling information because so many customers visit the website, and they want to read and watch something interesting. In this context, the overall information should be relevant.

Answer

As a marketer, I will have to be more inclined towards internet marketing techniques because in the present times, it is the most effective way of advertisement by all means.

Learning activity Structure of the industry

My company lies in the mid-level holding groups

Learning Activity Customer Satisfaction

Answer

The customer satisfaction for any company means that company has fulfilled the requirement of customers, and customer is happy with the company. The customer satisfaction can be considered as the success of the company because a satisfied customer would recommend the company to other people, in this way, company would make progress.

Bibliography

Kohlhepp, D.B. and Kohlhepp, K.J., 2018. Real Estate Development Matrix. Routledge.

Marr, B., 2015. 4 Ways Big Data Will Change Every Business. The Forbes, 8.

Scott, D.M., 2015. The new rules of marketing and PR How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons.

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