The Role Of Social Media In Promoting Knowledge Sharing And Transfer
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The role of social media in promoting knowledge sharing and transfer
Knowledge is always termed as one of the major resources that can help to attain long term and competitive knowledge. It is also defined as the ability of people that can help employees and others to understand the code of action and perform it accordingly. However, social media is defined as the collaboration of some online applications and technologies that can enable people to participate, speak, create and socialize. There are a lot of features of social media that are used for knowledge sharing. According to Redondo, (2019), social media is more like a second and more advanced school that can bring both employees and employers on the same board. According to Ali, (2019), it is highlighted that social media has motivated people to use it for positive and beneficial purposes by incorporating those platforms that can empower working of employees as well as knowledge platforms such as e-Library, tutorials etc. (Redondo, et, al., 2019, pp.599-624). However, Ali, (2019), also believes that in the current century, organizational learning cycle, as well as organizational learning, is improved by social media such as e-learning sources and tutorials that are floated for strengthening the work strategies of employees. It is asserted that this knowledge can be in the form of documents, videos, and photos that are continuously shared from one individual to another (Ali, et, al., 2019, pp.115-126). According to Nisar, (2019), knowledge is becoming one of the most strategic sources of positive organizational behaviour and performance. Knowledge promoted by social media incorporates more competencies and it improves products and services. According to another researcher Neelay, (2018), knowledge sharing is demolished by the use of social media as it has opened great avenues of threats and breaches. In a nutshell, there are multiple opinions in terms of impact of social media in knowledge sharing and transfer.
There are several types of research that are conducted to analyze the impact of social media on knowledge sharing and transfer. According to Redondo, et al. (2019), social media is one of the great tools that can be used for the promotion of employees in communicating with customers and integration of suppliers and partners. It has enriched corporate communication and marketing because it is one of the implicit and explicit sources of sharing knowledge (Redondo, et, al., 2019, pp.599-624). In contrast, Jarrahi, et al. (2019) thinks that social media has made it very complex because of the change of eligibility criteria for understanding the facts and figures that are related to knowledge sharing through social media. He is of the view that this stance of knowledge sharing has limited the approach towards employment and organizational conduct because before social media, knowledge sharing was done by books and face to face communication, and each way was equally effective (Jarrahi, et, al., 2019 pp.313-324). Illiterate and less literate people are becoming neglected because of the specific audience. Moreover, when people are not able to understand, they are not able to share and transfer so it alienates them from other people (Jarrahi, et, al., 2019 pp.313-324).
According to Ali, et al. (2019), it is asserted that social media is one of the most untraveled and then most travelled path because it has drawn a line between the two by abilities to learn and get enlightenment. It is found that the social media is both diminishing and enriching the transfer and sharing of knowledge because current century has brought several negative associations with technology, in fact, technology has itself become a major threat for knowledge sharing and transfer because of many breaches and a limited approach to data security. It is asserted that social media has occupied a special position in the modern world but in the same way, it has imparted a negative approach because in the first place it has limited access, there are a number of people who are unable to get in touch. While, others who know well are incorporating all possible factors that can manipulate this information into self-directed dimensions. Neelay, et al. (2018), in his research shared that social media is one of the most effective platforms of sharing information and knowledge as it has turned this world into a global world where one can easily share views, knowledge and perspective with others who are out of sight and out of mind. Moreover, there are a number of people who are using social media as their voice, it initiates from a minor platform, i.e. Facebook, and twitter but it shares ample information (Neeley, et, al., 2018, pp.922-946). Similarly, Qi, et al. (2019), has also brought an insight into the significance of social media in sharing knowledge and information because it has changed the overall perspective of knowledge sharing and translating. Social Media has made knowledge an online source that is readily available and equally accessible, adhering to the need of the hour.
According to Showalter, (2012) it is very beneficial for an organization to promote knowledge sharing within its domain. This is because any knowledge lost would be highly detrimental for the organization and some might even consider having worse effect than having losing employees and loss of inventory. In this sense when one employee leaves a certain organization and goes to work for another there is a transfer of knowledge occurring between these two organizations. This has proven to be beneficial for many companies currently competing in the market. This transfer does not only occur through exchanging employees but through social media as well. Leonardi Samantha, (2015), state that social media, if used correctly, can be a highly beneficial tool in terms of knowledge sharing. They believe that knowledge stickiness impeded the transfer of knowledge and this can only be fixed by using a social media site. This site can help in lubricating this sticky knowledge and present it in such a form that the different stakeholders within a company can wholeheartedly understand. According to Osimo Steininger, social media could be considered as an important tool for sharing knowledge among individuals as it facilitates the flow of information. On the other hand, according to Abidi, online sites provide forums to the people where they could critique and validate work of other researchers, so this means that it is facilitating both users as work of one researcher is challenged by the other. It is observed that there are different ideas regarding social media, as Sirous Panahi, (2012) and his colleagues believe that social media has provided people with numerous opportunities where they could find a space for sharing ideas locating experts opinions and informal networking etc. (Pinahi, et, al., 2012, pp.1095-1102).
In accordance with the literature review, it is asserted that there are a number of ideas that are associated with social media in terms of sharing information and knowledge. There are different themes that are brought into insight under this research, where many researchers believe that it has facilitated marketing organization, business platform and even general public. While, others think it has created a line of difference between smart eligibility and less eligible. Moreover, it is found that social media has also involved a lot of social, moral and security threats as well. However, majority of authors and researchers believe in the positive role of social media in knowledge sharing and transfer of knowledge because the positive side of social media seems more prominent as compared to the negative side such as mitigation of privacy and over personalization and manipulation of information on the wings of technology.
Ali, A., Wang, H. and Khan, A.N., 2019. Mechanism to enhance team creative performance through social media A transactive memory system approach.Computers in Human Behavior,91, pp.115-126.
Jarrahi, M.H., Philips, G., Sutherland, W., Sawyer, S. and Erickson, I., 2019. Personalization of knowledge, personal knowledge ecology, and digital nomadism.Journal of the Association for Information Science and Technology,70(4), pp.313-324.
Leonardi, P.M. and Meyer, S.R., 2015. Social media as a social lubricant How ambient awareness eases knowledge transfer. American Behavioral Scientist,59(1), pp.10-34.
Neeley, T.B. and Leonardi, P.M., 2018. Enacting knowledge strategy through social media P assable trust and the paradox of nonwork interactions.Strategic Management Journal,39(3), pp.922-946.
Nisar, T.M., Prabhakar, G. and Strakova, L., 2019. Social media information benefits, knowledge management and smart organizations.Journal of Business Research,94, pp.264-272.
Panahi, S., Watson, J. and Partridge, H., 2012. Social media and tacit knowledge sharing Developing a conceptual model. World academy of science, engineering and technology, (64), pp.1095-1102.
Qi, C., 2019. Social Media Usage of Students, Role of Tie Strength, and Perceived Task Performance.Journal of Educational Computing Research,57(2), pp.385-416.
Redondo, M. and Camarero, C., 2019. Social Capital in University Business Incubators dimensions, antecedents and outcomes.International Entrepreneurship and Management Journal,15(2), pp.599-624.
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