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International Impact of the Walt Disney Company
Business acquisition is established as one great strategic perspective adopted by business corporations to enhance the overall growth of the business. The organization of Walt Disney is recognized as an influential name when it comes to the exploration of successful acquisitions around the globe (Winseck, p. 36). Walt Disney expands its global business by adopting the option of acquiring different forms of businesses in different countries. It is worthy to critically examine the exercise of foreign acquisitions adopted by Walt Disney to enhance its approach of global business. Business acquisition is characterized as a great opportunity for business organizations to enhance their corporate position at a global level. The approach of business acquisition is adopted by organizations to enhance their level of strength and gain maximum benefits at the corporate level. The broad idea of acquisition is closely linked with the perspective of business at international level. There are examples of many successful business organizations who utilized the option of business acquisition and alliances to enhance their capacity of business functioning. The business organization of Walt Disney is one significant example to explore the idea of business acquisition as a great strategic prospect to achieve business targets at the global level. The company of Walt Disney increases its involvement in local markets of different countries by adopting the option of business acquisition. Disney acquires different forms of businesses in different parts of the world to attain and sustain strong business position at international level. Here the particular focus is to critically analyze the international impact of the Walt Disney Company considering the approach of business acquisition.
The approach of acquisition adopted by the organization in many different forms with the motivation of business expansion at a global level. Undoubtedly, the business instrument of acquisition is successfully utilized by the management of the organization to get benefits from the strengths of acquired organizations and increase its global position. Acquisition of Lucasfilm Ltd. by Disney is one significant example to explore the strategic aim of the organization to enhance its perspective of branded content and the utilization of advanced technologies at the global level (Schou, para. 3). Acquisition of Hungama TV from UTV Software Communications Limited is another example of successful acquisition by the organization of Walt Disney at the global level. The main objective of this form of consideration is to increase the viewership at a worldwide level. Development of theme parks at a global level is another strategic move adopted by Disney in different countries of the world. In 1982, the theme park was established by Disney in Japan that is established as the first theme park outside the United States of America. Successful examples of the phenomenon of acquisition considered by Disney indicate its overall progress and growing impact at the global level (Ritzer, p. 13). International marketing opportunities are successfully utilized by the company to expand its market share at the global level.
The impact of business acquisition at a global level can observe in many different forms. It is vital to assess how significantly the idea of business acquisition plays its role for the Walt Disney Company to influence the global market by targeting various regions. Undoubtedly, the business presented by the Walt Disney Company at the global level influence the business and social perspectives of host countries. The particular corporation organization developed itself as the leading and most diversified international family entertainment and media enterprise by considering the prospects of subsidiaries and corporate partners. The entertainment organization of Walt Disney expands its global position by acquiring different foreign companies in different time-period. There are many successful examples of Disney’s acquisition in international business. The company of Walt Disney get huge revenue share through the successful utilization of the main idea of the acquisition of international companies. It is worthy to notice that the option of business acquisition is used by the higher management of Walt Disney for its diverse products.
When it comes to the practical implications of business acquisition at the global level than the company expands its business by selecting the specific countries that have high Disney knowledge and propensity to accept new products. Stable economies are the main focus for the organization to enhance its investment at the international business level. Market size is one critical feature considering the idea of entering into a global business. This particular consideration is successfully valued by Walt Disney Company to adopt the approach of acquisition according to the actual needs of the local entertainment business markets. Changing marketing trend due to the idea of globalization is one major factor that encourages Walt Disney Company to consider the option of business acquisition to successfully avail business opportunities ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"3deediFQ","properties":{"formattedCitation":"(Langer)","plainCitation":"(Langer)","noteIndex":0},"citationItems":[{"id":907,"uris":["http://zotero.org/users/local/7Hi3kAOD/items/U8ZVGU8P"],"uri":["http://zotero.org/users/local/7Hi3kAOD/items/U8ZVGU8P"],"itemData":{"id":907,"type":"article-journal","title":"The business of branded enchantment: Ambivalence and disjuncture in the global children’s culture industry","container-title":"Journal of Consumer Culture","page":"251-277","volume":"4","issue":"2","author":[{"family":"Langer","given":"Beryl"}],"issued":{"date-parts":[["2004"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Langer, p. 261). The management of the company successfully target the potential businesses and align them with the basic entertainment products offered by the company around the world.
Consideration of specific successful example of business acquisition of Walt Disney at the global level is essential to explore the actual implication of this particular strategic plan of action. Acquisition of Lucasfilm Ltd. by Disney is one significant approach of business acquisition that eventually enhance the prospect of global business for the company. Another significant example of acquisition adopted by the company is reflected in the form of acquiring Hungama TV from the company of UTV Software Communication Limited. This form of acquisition is immensely beneficial for the organization because it helps the business to expand its position in the potential target markets. Another prominent and successful example of business acquisition by Walt Disney Organization at the global level is established as its approach of opening theme parks in different countries. This specific prospect is started from establishing a theme park in Japan which is ranked as the first Disney theme park outside the original country of the United States of America. All these three cases of business acquisition are prominent examples of the increasingly global business role of Walt Disney Organization at international level.
It is vital to critically examine all these significant examples of business acquisition adopted by the business organization of Walt Disney to attain and sustain its strong position at the global business level. This form of consideration eventually helps to determine the actual motivation of the company and how it influences its business operations. It is also vital to determine how the practical domain of business acquisition adopted by Walt Disney influence the cultural and social prospects for the people of foreign countries. It is critical to determine how the specific decision of business acquisition by Walt Disney change the lives of people in host countries in the forms of economic and social opportunities.
Acquiring the business company of Lucasfilm Ltd. is one prominent business advancement in the case of Walt Disney Organization as it ultimately changes the business perspective for the company. The approach of acquisition in case of Lucasfilm Ltd. is adopted by the company of Walt Disney to expand its approach of different products relevant to the idea of increasing potential entertainment at a global level. The basic motivation for Walt Disney in case of this form of acquisition is to enhance its businesses at a global level as the company of Lucasfilm Ltd. have strong implication at the international level. The basic strategy of the organization of Walt Disney is to deliver exceptional content to the customers in different parts of the world. The business company of Walt Disney decided to utilize the global experience of the organization of Lucasfilm Ltd. LLC. The merger agreement between Walt Disney and Lucasfilm Ltd determine the aspect of business acquisition in the form of $4 billion. The marketing trends of that time revealed that the company of Walt Disney buy the business domain of Lucasfilm Ltd. for $4 Billion to enhance its approach of global business and attract more customers as much as possible. Consideration of the basic motivation of this acquisition is important to determine the basic motive of acquisition in this specific form. Star Wars is one popular product offered by Lucasfilm Ltd. that attract a huge range of customers at a global level. The organization of Walt Disney was interested to utilize world-class content at international level and maximize its market share ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"tvhALnOa","properties":{"formattedCitation":"(Wasko)","plainCitation":"(Wasko)","noteIndex":0},"citationItems":[{"id":902,"uris":["http://zotero.org/users/local/7Hi3kAOD/items/EY7HMGMF"],"uri":["http://zotero.org/users/local/7Hi3kAOD/items/EY7HMGMF"],"itemData":{"id":902,"type":"book","title":"Understanding Disney: The manufacture of fantasy","publisher":"John Wiley & Sons","ISBN":"0-7456-6904-2","author":[{"family":"Wasko","given":"Janet"}],"issued":{"date-parts":[["2013"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Wasko, p. 25). This form of acquisition eventually positively influences the domains of profitability and cultural impact for the company of Walt Disney.
Business acquisition of Hungama TV from UTV Software Communications Limited is one great and profitable approach of business profitability for the company of Walt Disney. This particular acquisition is one major step for the Walt Disney Organization to achieve a strong position in the international market of entertainment. It is essential to explore the historical perspective of this form of acquisition to enhance the understanding level about the actual implications of the merger of Hungama TV and Walt Disney Company. Hungama TV from UTV Software Communication Limited is recognized as a leading entertainment channel for children in the region of India. Walt Disney Organization expands its corporate position in the Asian market by acquiring the entertainment channel of Hungama TV. The basic motivation of the company of Walt Disney to acquire this particular business domain is to successfully target the Indian market by utilizing the popularity of Hungama TV channel in the country ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"2bjeN9Or","properties":{"formattedCitation":"(Westcott)","plainCitation":"(Westcott)","noteIndex":0},"citationItems":[{"id":906,"uris":["http://zotero.org/users/local/7Hi3kAOD/items/85EZJJ3S"],"uri":["http://zotero.org/users/local/7Hi3kAOD/items/85EZJJ3S"],"itemData":{"id":906,"type":"article-journal","title":"Globalisation of Children’s TV and Strategies of the “Big Three”‘","container-title":"2002) Children, Young People and Media Globalisation. Yearbook","page":"69-76","author":[{"family":"Westcott","given":"Tim"}],"issued":{"date-parts":[["2002"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Westcott, p. 72).
It is also essential to critically discuss the implications of the approach of acquisition in case of Hungama TV from UTV Software Communication Limited. Comprehensive consideration of the idea of acquisition for Hungama TV revealed that this channel is acquired by the international company of Walt Disney for USD 30.5 million. It also referred to achieved the domain of 14.9 per cent equity in the overall form of UTV’s media. The implications of this specific acquisition appeared in the forms of profit enhancement and strong positioning of the company in the local market of India. The increasing presence of Walt Disney ultimately reflects as changing cultural perspective for the region. Indian children get more and easy access to international entertainment content that also appeared in the form of changing traditional forms of culture and social paradigms. The focal point for the company of Walt Disney through this acquisition is to achieve its future targets in the market that appears in the forms of increasing participation in the overall movie market of the country ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"19WlNRxq","properties":{"formattedCitation":"(Marr and Fowler)","plainCitation":"(Marr and Fowler)","noteIndex":0},"citationItems":[{"id":905,"uris":["http://zotero.org/users/local/7Hi3kAOD/items/NA25TI26"],"uri":["http://zotero.org/users/local/7Hi3kAOD/items/NA25TI26"],"itemData":{"id":905,"type":"article-journal","title":"Disney rewrites script to win fans in India","container-title":"Wall Street Journal—Eastern Edition","page":"A1-A10","volume":"249","issue":"135","author":[{"family":"Marr","given":"Merissa"},{"family":"Fowler","given":"Geoffrey A."}],"issued":{"date-parts":[["2007"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Marr and Fowler, p. 7). The idea of acquisition for Hungama TV makes it easy to offer different cultural products for the Indian children and enhance market involvement in the host country. The business philosophy of hybridity is considered by the company of Walt Disney to influence the cultural prospects of the country of India. The business strategy of acquisition helps the organization of Walt Disney to align two different Indian and Western cultures by offering international entertainment content to local customers in India.
Developing Disney theme parks in different countries is another crucial business approach adopted by Walt Disney Company to attain a strong position in international business. Walt Disney Company offered the first theme park in the country of Japan to offer its popular business products to international customers. The existence of Disney in different countries eventually change the existing paradigms of cultural products and values (Appadurai, p. 296). Establishing theme parks at international level is one profitable idea for the company of Walt Disney to deliver its experiences and products outside the United States of America. Tokyo Disneyland is characterized as the first international theme park that consists of 115-acre (47 ha) land. It is one great development for the business of Walt Disney to attract international customers towards the products and services offered by the company ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"UnRgLhFC","properties":{"formattedCitation":"(Milman)","plainCitation":"(Milman)","noteIndex":0},"citationItems":[{"id":903,"uris":["http://zotero.org/users/local/7Hi3kAOD/items/7AH9CBDS"],"uri":["http://zotero.org/users/local/7Hi3kAOD/items/7AH9CBDS"],"itemData":{"id":903,"type":"article-journal","title":"The global theme park industry","container-title":"Worldwide Hospitality and Tourism Themes","page":"220-237","volume":"2","issue":"3","author":[{"family":"Milman","given":"Ady"}],"issued":{"date-parts":[["2010"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Milman, p. 230). The basic motivation of the idea of establishing theme parks in different parts of the world is to increase the presence of Walt Disney entertainment for customers around the world. The organization of Walt Disney collaborate with the local investors in Japan to develop the idea of a theme park in the region. This form of acquisition ultimately plays a positive role to increase the profitability level and increase cultural dominance in the host country. It was one major international business attempt adopted by the company of Walt Disney to attract international clients towards the international entertainment content offered by the company. It is crucial to indicate that traditional approach of labor in the host country greatly influenced by the idea of acquisition adopted by the Walt Disney Organization in the form of developing a theme park in the region of Tokyo ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"nmglvnzX","properties":{"formattedCitation":"(Clav\\uc0\\u233{})","plainCitation":"(Clavé)","noteIndex":0},"citationItems":[{"id":904,"uris":["http://zotero.org/users/local/7Hi3kAOD/items/SCU8FCT6"],"uri":["http://zotero.org/users/local/7Hi3kAOD/items/SCU8FCT6"],"itemData":{"id":904,"type":"book","title":"The global theme park industry","publisher":"Cabi","ISBN":"1-84593-210-2","author":[{"family":"Clavé","given":"Salvador Anton"}],"issued":{"date-parts":[["2007"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Clavé, p. 15). On the other hand, the availability of new cultural products in Japan increase the influence of western culture in the country.
To conclude the discussion of the impact of the Walt Disney Organization on global business, it is important to mention that the idea of business acquisition is successfully utilized by the company to enhance its business position. Finally, it is crucial to indicate the growing impact of Walt Disney acquisition in the forms of increasing profit level and dramatic change in the overall cultural perspective at the international level. The business perspective of local communities is greatly influenced by the involvement of Walt Disney as an international organization. Local consumers are greatly influenced by the international horizon that appeared in the form of the phenomenon of hybridity.
Work Cited
Appadurai, Arjun. “Disjuncture and Difference in the Global Cultural Economy.” Theory, Culture & Society, vol. 7, no. 2–3, 1990, pp. 295–310.
Clavé, Salvador Anton. The Global Theme Park Industry. Cabi, 2007.
Langer, Beryl. “The Business of Branded Enchantment: Ambivalence and Disjuncture in the Global Children’s Culture Industry.” Journal of Consumer Culture, vol. 4, no. 2, 2004, pp. 251–77.
Marr, Merissa, and Geoffrey A. Fowler. “Disney Rewrites Script to Win Fans in India.” Wall Street Journal—Eastern Edition, vol. 249, no. 135, 2007, pp. A1–10.
Milman, Ady. “The Global Theme Park Industry.” Worldwide Hospitality and Tourism Themes, vol. 2, no. 3, 2010, pp. 220–37.
Ritzer, George. “An Introduction to McDonaldization.” McDonaldization: The Reader, vol. 2, 2002, pp. 4–25.
Schou, Solvej. “Mickey Meets’ Star Wars’: Walt Disney Co. Completes Acquisition of Lucasfilm.” Entertainment Weekly, 2012.
ADDIN ZOTERO_BIBL {"uncited":[],"omitted":[],"custom":[]} CSL_BIBLIOGRAPHY Wasko, Janet. Understanding Disney: The Manufacture of Fantasy. John Wiley & Sons, 2013.
Westcott, Tim. “Globalisation of Children’s TV and Strategies of the ‘Big Three’‘.” 2002) Children, Young People and Media Globalisation. Yearbook, 2002, pp. 69–76.
Winseck, Dwayne. “The State of Media Ownership and Media Markets: Competition or Concentration and Why Should We Care?” Sociology Compass, vol. 2, no. 1, 2008, pp. 34–47.
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