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There could be seen advanvcement in technology everywhere and also its use is getting wide. Technology has brought a revolution in international business. Being a part of ABC Company, we all are concerned with your final decision whether you are going to choose virtual marketing or going to promote face to face marketing.
Being a part of this organization, I would suggest you to choose virtual marketing as compared to the face to face marketing. Virtual marketing is taking over the international business and most of the organizations are introducing it in their businesses for the long term profit of the company (Pereira,et,al,2019, pp. 291-310). This fact cannot be denied that there should be healthy communication between the parties who are going to be in a business relation whether its through face to face marketing or through virtual marketing.
ABC Company should go for virtual marketing as this fact cannot be denied that being a more popular type of marketing field it is taking over the business industry. Though face to face is a traditional way of marketing that was also a suitable form of communication and being used since long time but according to the present situation virtual marketing is getting more popularity than face to face marketing.
There is a need to examine the scope of both the given types of marketing and then focusing on the pros and cons of both the provided options. It would be interesting to explore which of the marketing types would work best for ABC Company. Being an employee of business organisation in Melbourne, I would suggest you to make a new team of virtual marketing for promoting a business.
It has been seen that for promoting any business it is important to reach maximum numbers of audience for making them aware of the product or the services that a company offers. Traditional ways of marketing were lacking the skill to reach more and more people and for catering to this issue virtual marketing has been introduced. One of the biggest advantages of virtual marketing is that it never specifies demographics, that was the short come of traditional marketing. But at the same, this fact cannot be denied that for promoting and developing a business one of the primary thing is trustworthy relation that would be difficult be built by using virtual marketing.
Another major thing that has been seen in virtual marketing is that it is one of the main tools for resolving the ever-complained issue of the customers that they are not provided with good and satisfactory customer service. Most of the customers complain about the services that they receive. It has been witnessed that virtual marketing not only approach more audience but at the same time, it also respond timely for solving the issues that the customers face. This new way of marketing is getting popularity in international business by offering a business more opportunities for expanding customer services (Weerasinghe,et,al,2019, pp.44-51). At the same time, this fact cannot be denied that face to face interaction is more understandable and reliable for the customers. It is not necessary that customers are going to understand the instructions that they would be given.
There is another major reason why virtual marketing is getting much popular among business organisations (Van Kerrebroeck,et,al,2017, pp.177-191). Pieces of evidence show that virtual marketing enhances the brand loyal by creating repetitive business opportunities. Any business can repeat its advertisement by making innovations in old ideas. Repetition will approach more customers than, it had attracted in its first attempt. Virtual marketing is going to establish a health relation of the company with its customers. On the other hand, this thing should also be kept in mind that virtual marketing being the easy access is used by most of the companies so your target customer or the audience is not only going to be approached by you. Loyalty of the brand would end if the customers are going to see anything better than your company, service or product.
This thing must be taken into consideration that virtual marketing faces difficulties when it comes to holding the audience or customer as people are being given more choices than ever before by using virtual marketing. More choices ultimately means that the competition would be tough (Piyathasanan,et,al,2015, pp.126-158). Coming to the main discussion, this thing should be taken into account that competition is the true spirit for promoting business and approaching more and more customers. This is the real challenge to a company if it wanted to retain its customers, it has to do something extraordinary that would be different than competitors in the same market. Innovation and changes by taking in consideration customers demand would help a company in retaining the old customers and approaching new ones.
By taking all the scenario in consideration, it could be said that you should create new virtual marketing team. It would be a great step for reaching more people and letting them know about the services and products that they may or may not know. Changes should be accepted and this thing must be kept in mind that there are many disadvantages along with advantages and it depends on you how you are going to use opportunities that you have been given. You must make a choice by keeping this fact in account that in todays modern age, people are more close to technology.
Pereira, J.M., 2019. Marketing Trends in the Digital Age The Rise of New Marketing Paradigms (Virtual Marketplaces, Connectivity, and Advocacy). InHandbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy(pp. 291-310). IGI Global.
Piyathasanan, B., Mathies, C., Wetzels, M., Patterson, P.G. and de Ruyter, K., 2015. A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers.International Journal of Electronic Commerce,19(2), pp.126-158.
Van Kerrebroeck, H., Brengman, M. and Willems, K., 2017. When brands come to life experimental research on the vividness effect of Virtual Reality in transformational marketing communications.Virtual Reality,21(4), pp.177-191.
Weerasinghe, I. and Warnakulasooriya, B.N.F., 2019. Interactions in Virtual Customer Environments (VCEs) toward Customer Relationship Management (CRM) A Study of Tourist Hotels in Sri Lanka.International Review of Management and Marketing,9(1), pp.44-51.
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