Performance & Technology

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PERFORMANCE AND TECHNOLOGY

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PERFORMANCE AND TECHNOLOGY

YouTube and Online Video Platforms and Marketing

Online video platforms are widely known as the video hosting services that proffer users with an option to upload, download, convert, or playback online video content. Such video platforms are large-scaled structured entities that provide services to generate a considerable income such video junctions include YouTube, Dailymotion, and Vimeo. The advent of the internet that couples up with Wi-Fi technology has brought an astounding shift in almost all mtier of life people have altered their ways of lives, business, and etcetera. In due course, the impact video platforms have suffused to the notion of marketing is utterly remarkable. According to 2019s statistic report of Wyzowl, it is evident that approximately 63 of contemporary, large, and small businesses are employing video content for marketing purposes. The report also elucidates that about 83 of businesses rectified video contents efficacy in swiftly promoting marketing stuff all around the planet and also provide sizeable ROI.

Phenomenally, opting for video content along with most visited video junctions for marketing augment the sales to a great extent. Studies and observations highlight that videos precisely depict the purpose and usage of a product in a livid manner that allure viewers to get their hands over the commodity in no time. For example, if a homemaker watches the video of a self-squeezed floor mop, she will fall in love with the demonstrated expedience and cleanliness and will decide to buy the mop instantly. Visualization in marketing devices enhances the reminding and cognitive aspects of the consumers, and they feel captivated by the features and effectiveness of the product. The increased sales through video content simultaneously accelerate the return on investment to the businesses and yield satisfactory outcomes. However, generating a captivating and enthralling marketing video content is not a piece of cake and therefore requires persistent improvement and creativity. Some small franchises and personal bloggers even use Smartphone cameras for creating videos while promoting the paid content by renowned brands. In this context, experts observed that the quality of the video does not matter a bit in video marketing, and regardless of poorly generated content and lower quality of visuals some videos are presenting thriving feedbacks.

Association of trust and familiarity is also an underlying reason that is enhancing the mode as a marketing technique. A myriad of personal bloggers have turned themselves into celebrities they upload their videos by exhibiting their regular routines chatting mundane and convivial talks, and along with all frankness, they keep selling the products they are subconsciously using throughout the video. Take the instance of Lydia Millen, a UK based video blogger that promotes a country lifestyle with a tinge of glamour and publicizes big brand names such as Dior, Zara, Channel, and Heathrow Airport etcetera. On the other hand, the modern epoch of smartphones makes millions of users to utilize the internet through their pocket-sized devices everywhere and anytime. Such handiness, in turn, converted video contents into an appealing and exciting medium to know about the products and any innovation in the business world by using handheld mobile phones in a hassle-free manner. Consequently, the manufacturers and other businesses attain the attention of millions of users from different age groups and different professional backdrops to witness and consume the marketed products. Similarly, the present-day is laden with various innovative products that are based on life hacks and serve a minor yet most effectual purpose such as assorted storage ideas, portable umbrella, and cups etcetera. When consumers saw such items at the market, they do not comprehend the mechanism and leave the item unnoticed. Nevertheless, if the customers have watched a video about it on YouTube, etcetera, they will snatch the product without any hesitation. Therefore it is apparent that online video junctions are the most pragmatic mode to reach the target and bulk of audiences.

Games and Skills Acquisition

Video games are also called electronic games and incorporate the faades of user interface and produce visual responses. Video game visuals can be comprised of two dimensional or three-dimensional video display devices, including virtual reality headset, television, or computer monitor. According to creative and imaginative perspectives, video games are no longer limited to entertainment purposes. The technology is productively utilized in different fields of life specifically, the learning sphere is extracting most advantages out of their technology. Gaming gears and implied technology are presenting outstanding prospects of learning in the most intuitive ways. Throughout deliberately devised learning games, the players learn to comprehend intricate concepts and processes that, in turn, polish up their performances substantially. Different training courses and sessions can be leveraged through the infusion of gaming technology in the learning methodology.

Numerous institutes assert that learning is a tedious and dull process that usually commenced with the classes, leveled up during mid-terms, and concluded at the end of the examination. However, such ideas of learning and skills acquisitions are absurd and hold no validity in the recent epoch of technological advancements and robotics. Acquisitions of skills and specific capabilities are highly associated with real-life scenarios, and therefore without encountering the circumstances in real dimension, anybody cannot be sure about the effectiveness of learning. Therefore here come the video games that allow users to experience real-life stimulation through virtual techniques.

The gaming approach equips learners and trainees with a real-world that is not so real and can easily bear the mistakes of the beginners. Consequently, through fearless practice in the computerized world, learners attain excellence in their subject area of performance. The unreal but realistic setting of computer gaming helps users to actively employ the services of mentors as well as other requisites. However, in order to boost and retain the skills acquisition through video games, they should be designed with ultimate cautiousness by addressing all the complicated matters and interests of human psychology. Take the instance of Space Fortress that was developed by psychologists and implemented as a research device to evaluate the practicality of the approach (Stem et al., 2011). The rudimentary design and unexciting aspects of the Space fortress eradicated its charm, and therefore, it failed to serve its fundamental function. In such cases, it is recommended to inquest human learning and cognitive skills and aptitudes so they could not lose the thrill, and the narrative should be engaging enough to interlace the learners till the achievement of determined objectives.

Along with other training and organizational skills acquisition, video games are also useful in the medical sector as well. Research studies affirm positive interconnectivity between video games and dexterity of operational expertise acquisition both on endovascular and laparoscopic training (Khatri et al., 2014). Similarly, language acquisition researchers and experts ensure the integral role of video gaming in establishing foundations of English language acquisition in non-natives. It is believed and examined through scientific observations that digital games encapsulate the idea of communication and interaction in a foreign language that, in turn, compels learners to fasten their belts to learn a few more (Reinders Wattana, 2011). Moreover, through virtual settings and gestures of fabricated reality, even aviation trainees learn to tackle a plane. In short, it can be concluded that video games are influential and significant in the area of skills acquisition. Medical, educational, and professional factions are hauling out realistic learning advantages from unreal universe of gaming, and the prospect has incredible fruition from a performance standpoint.

References

90 Video Marketing Statistics For 2019 (New Data). (2019).  https//www.wyzowl.com/video-marketing-statistics-2019/.

Rinaldi, J. (2019). Where is Video Marketing Going in 2019 and Beyond Infographic.  https//www.impactbnd.com/blog/video-marketing-in-2019-infographic.

Khatri, C., Sugand, K., Anjum, S., Vivekanantham, S., Akhtar, K., Gupte, C. (2014).  Does video gaming affect orthopaedic skills acquisition A prospective cohort- study. PloS one, 9(10), e110212. doi10.1371/journal.pone.0110212

Reinders, Hayo Wattana, Sorada. (2011). Learn English or die The effects of digital  games on interaction and willingness to communicate in a foreign language.  Digital Culture and Education. 3. 4-28.

Skills development as a benefit of playing video games. (2019).  HYPERLINK https//www.videogames.org.au/skills-development/ https//www.videogames.org.au/skills-development/.

Stern, Y., Blumen, H. M., Rich, L. W., Richards, A., Herzberg, G., Gopher, D. (2011).  Space Fortress game training and executive control in older adults a pilot  intervention. Neuropsychology, development, and cognition. Section B, Aging,  neuropsychology and cognition, 18(6), 653677.  doi10.1080/13825585.2011.613450

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