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Annotated Bibliography
Taoxanh
[Institutional Affiliation(s)]
Author Note
Use of Vlogs for customer engagement in Apple Air Pods 2
Customer and Apple AirPods 2
In these times, the use of social media has eliminated the barriers in the way of freedom of expression and free speech. Several social media platforms such as Twitter, Facebook, Instagram, WhatsApp, and countless others, are used to influence the minds of the consumer and subsequently promote one goods or services directly amongst the target customers. First, these promotions were done via Blogs. Now, these promotions are done via Video Blogs, Or Vlogs for short, to decrease the effort of reading and to engage the customers in an often-visual presentation that is pleasing to one's eyes and ears. Among these platforms is YouTube, a platform that was launched in 2006 that has more than a billion users. During the last few years, we have seen a lot of Fortune 500 companies that give free samples to famous Vloggers before the actual product is available in the market. This makes sure that the public is aware of the features of the products, which in turn boosts the business of the company and sales of the products from the first day of its launch.
Thesis Statement
This research paper aims to discover the role of social media, especially YouTube in the promotion of Apple AirPods 2.
Annotated Bibliography
BIBLIOGRAPHY AirPods - Technical Specifications (2019). [Motion Picture]. Retrieved from https://support.apple.com/kb/SP750?viewlocale=en_US&locale=zh_CN
This video is necessary to give an overall introduction to the product that needs to be discussed. This article will be used to open the discussion on the thesis statement.
Chen, Z. B. (2016). How the content acquisition method affects word of mouth. Journal of Consumer Research, 43(1), 86-102. DOI:10.1093/jcr/ucw001
This reference is used to give a proper introduction to the "Word of Mouth" marketing strategies that are often employed in the vlogging posts.
Han, B. O. (2011). User's willingness to pay on social network sites. Journal of computer information systems, 51(4), 31-40. DOI:10.1080/08874417.2011.11645499
This article is about the practices that are employed while inciting customers to pay for products that they are not normally interested in.
Horai, J. N. (1974). The effects of expertise and physical attractiveness upon opinion agreement and liking. Sociometry, 601-606. DOI:10.1080/10.2307/2786431
This article tells us about how business techniques emphasize the attractiveness of a product.
Hovland, C. I. (1953). Communication and persuasion.
This book tells us about the general art of communication and persuasion that one often employs in stating one's case.
Hsu, H. Y. (2011). Understanding customer experiences in online blog environments. International Journal of Information Management, 31(6), 510-523. DOI:10.1016/j.ijinfomgt.2011.05.003
This article talks about the general relations between customers and blog promotions and how it affects the business output of a product.
Johnston, M. (2015, June 23). Smartphones Are Changing Advertising & Marketing. Retrieved from Investopedia: https://www.investopedia.com/articles/personal-finance/062315/how-smartphones-are-changing-advertising-marketing.asp
This article discusses the emerging cellphone business and its supplementary role in the enhancement of any other business practice in terms of advertising and marketing.
Maddux, J. E. (1980). Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: A case of brains over beauty. Journal of personality and social psychology, 39(2), 235. DOI:10.1037/0022-3514.39.2.235
The article discusses the role of beauty in a product and how it affects the minds of customers and excites them into buying a product.
Swani, K. M. (2013). Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies. Journal of Research in Interactive Marketing, 7(4), 269-294. DOI:10.1108/JRIM-05-2013-0026
This article discusses the innovative practices used by the Fortune 500 companies in promoting their businesses with the use of Vlogs. This article is very important to understand the innovative practices of Apple.
Winsor, J. (2004). Beyond the brand: why engaging the right customers is essential to. Dearborn Trade Publishing.
This article talks about targeting the right clientele for selling a product. It talks about the use of methods that discovers the right audience of a product and how this audience can be engaged.
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