Week4_Marketing

Week4_Marketing

[Author Name]

[Name of Institute]

Week4_Marketing

Q 4. Cookies and crackers are usually considered a healthy diet or healthy food. People who are health conscious usually consider eating cookies and certain types of crackers to keep them healthy and fit. Snack, especially cookies, crackers, chips and other foods like this come along with complete nutritional information printed on their packaging, which is a mandatory step for them, implied

All sorts of snacks, especially cookies and crackers, need various sorts of ingredients like emulsifiers, baking soda, yeast, and artificial flavors, etc. that are necessary in order to bring the required taste and volume in the final product. Hence, any pack of crackers or cookies, if says that t is 100% fat-free, is making it up. No manufacturer or marketer can use the terms “100 percent fat-free” or “0 percent fat” on the packaging of their cookies or crackers. This would count as misleading the customer which is morally and ethically incorrect.

Q 6. The consumption situation or consumption pattern refers to the possession of goods and services and how a person uses them. The consumption situation may include the physical context, i.e. the time and place of consumption, and the social context, that how and in what social conditions, the product was used or consumed. The three most important characteristics that govern the consumption patterns of any product or service are Pleasure, Arousal and Dominance ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"S9jimuzo","properties":{"formattedCitation":"(Babin & Harris, 2017)","plainCitation":"(Babin & Harris, 2017)","noteIndex":0},"citationItems":[{"id":89,"uris":["http://zotero.org/users/local/aDSOzgCJ/items/CSNEH68W"],"uri":["http://zotero.org/users/local/aDSOzgCJ/items/CSNEH68W"],"itemData":{"id":89,"type":"book","abstract":"Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB Online allows easy exploration of CB anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!","edition":"8 edition","event-place":"Boston, MA","ISBN":"978-1-305-57724-4","language":"English","number-of-pages":"400","publisher":"Cengage Learning","publisher-place":"Boston, MA","source":"Amazon","title":"CB","author":[{"family":"Babin","given":"Barry J."},{"family":"Harris","given":"Eric"}],"issued":{"date-parts":[["2017",2,2]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Babin & Harris, 2017). These three conditions are also commonly known as PAD.

Pleasure refers to the feeling or the experience that a consumer gets after using the product. Most of the time this refers to the experiences gained after first time usage, however, it may refer to repeated use as well. Arousal refers to the feelings and emotions that a person feels whenever they see the product or even the slightest mention of that product or service. The last characteristic, Dominance is how easily that product or service is available to the consumer or how much access the consumer has to that particular commodity.

References

ADDIN ZOTERO_BIBL {"uncited":[],"omitted":[],"custom":[]} CSL_BIBLIOGRAPHY Babin, B. J., & Harris, E. (2017). CB (8 edition). Cengage Learning.