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3. Marketing myopia is a short-sighted and inward looking technique used by marketers for acting according to the needs of company not the customers. This marketing is focused on short-term goals such as mass production irrespective of having any knowledge of demand. It does not apply equally and thirty years ago because customers were less aware in the past. Today people have access to internet which increased their awareness and knowledge. Today marketing myopia is less likely to be effective compared to thirty years earlier. Companies that display marketing myopia today suffered losses. Such as Nokia irrespective of addressing customer preferences used marketing for fulfilling company’s needs. This caused Nokia to lose its customers and shares to android and IOS. This reflects the marketing myopia does not work in the competitive twenty-first century because customers are looking for the best product. Companies that are adopting customer-centered marketing are enjoying better shares.
6. The key difference between intentional and unintentional learning is concentration and role of will. In intentional learning a person shows a will for learning things while unintentional learning is accidental learning. This indicates that unintentional learning occurs accidently without the will of individual. Example of intentional learning is a student studying a book for passing exam. He is concentrating on the concepts and tries to grasp them. This reflects that a person exhibits control over learning CITATION Bar17 \l 1033 (Babin & Harris, 2017). Example of unintentional learning is when a student looks around the classroom walls that contain some symbols and meanings. Such a symbol is used for representing men and women. This will allow the child to learn the symbols that are use for representing men and women. This is unintentional learning because the learning occurs accidently against the will of the child.
Reference
BIBLIOGRAPHY Babin, B. J., & Harris, E. (2017). CB (with CB Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press) 8th Edition . Cengage Learning.
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