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ERP and CRM in Business
The solutions of Customer Relationship Management (CRM) are important in streamlining various processes within the company and also increasing the profitability of the firm. Enterprise Resource Planning (EERP) combines the Human resource, finance manufacturing, distribution with among other business departments (Gronwald 2017). These two are important to the company due to the advantages associated. They include improved sales processes, increased accuracy when it comes to product forecasting as well as storage of relevant data in one location. For these reasons ,most manufacturers and sales people are now seeing the advantages of integrating CRM and EPR systems, in order to improve the general functionality of their businesses.
There are various challenges which are accompanied by setting these different kind of systems in a company. One of them is cost. For instance the cost of purchasing the ERP and CRM systems are higher, especialy if there is need of purchasing modern systems, which are even more efficient. Their complexity when it comes to using them is also another disadvantage (Olson et al 2018). Because of this it is essential to have members of various department especially from IT to take time to understand the functionality of the systems and how they should be handled. At some point systems also fail to work especially when overloaded leading to slowing various processes of the firm.
Customers at some point are also affected directly by these systems. For instance, ERP systems enables the company to deliver goods to the customer at a faster rate. The productivity of the company also improves which is advantageous to the customers since they receive all the needs. CRM on the other hand enables the managers to well understand the needs of the customers. This is important in giving them a better opportunity to provide various products which would well satisfy the needs of the consumers (Manthou et al 2016). The customer data are also well managed through these systems making it easier to cooperate.
Refernces
Gronwald, K. D. (2017). Integrated Business Information Systems: A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data. Springer.
Olson, D. L., Johansson, B., & De Carvalho, R. A. (2018). Open source ERP business model framework. Robotics and Computer-Integrated Manufacturing, 50, 30-36.
Manthou, V., Stefanou, C. J., & Tigka, K. (2016). The Evaluation of Business Performance in ERP Environments. In Automated Enterprise Systems for Maximizing Business Performance (pp. 88-96). IGI Global.
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