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Web Presence
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Web Presence
Web Presence is defined as a set of web files that refers to a particular subject; it is a platform where a business, organization or an entity is represented. The aim and use of the website determine what is required of a web presence. (Nanda, et, al. 2019, pp. 3-22). A website is not the only web presence that a company should have, taking into account that web presence has its specific function that is determined by the analysis of market aims. Other Web presence platforms include facebook, twitter, LinkedIn and Pinterest. All these fields are the paradigms of web presence, introducing audience to the subject aim. Web presence is just a reflection of the aim of an organization, ultimately describing the objectives. (Nanda, et, al. 2019, pp. 3-22). An organization needs to be clear about customer’s expectations and its agendas in order to create a web presence. The objective of web presence is to get more traffic, empower team both in terms of technology and social charter. Managing traffic includes demographics, taking into account that it is not just one way mode of communication, but it infers the analysis of facts and figures by responding to the problems as soon as they are encountered. (Nanda, et, al. 2019, pp. 3-22). As traffic reflects the ratio of consumers so, knowing customer’s expectations and bringing changes as per consumer is a fact that can increase traffic, not only to a limited paradigm but in terms of life span. One of the most significant risks in web presence is security. A web presence has both aspects, risks, and benefits. (Nanda, et, al. 2019, pp. 3-22). Adhering to security strategies such as keeping a check on fraud, public relation obstacles, and disruptions are a tool to act as a barrier against potential threats to web presence.
References
https://www.youtube.com/watch?v=Nl54bl8JBlI&feature=youtu.be
Nanda, P., Patnaik, S., & Patnaik, S. (2019). Towards Algorithmic Business: A Paradigm Shift in Digital Business. In Digital Business (pp. 3-22). Springer, Cham.
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