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Unit 1 - Discussion Board 2
[Name of the Writer]
[Name of the Institution]
Unit 1 - Discussion Board 2
Challenges when Combining Offline and Online Marketing Methods
Some of the most crucial and common challenges that businesses face when they attempt to combine offline and online marketing methods are as follows.
A huge need for inspiring offline engagement and engagers to engage with social media and other digital platforms.
Lack of necessary resources needed for both of the marketing methods (online and offline)
Tracking campaigns both offline and online.
Needs for effective marketing methods (online and offline) while combining them.
Keeping up with the trends of both marketing methods and fulfilling technology requirements (Riquelme, Román, & Iacobucci, 2016).
Possible Solutions
The possible solutions for overcoming and manage the above challenges can be;
The business needs to categorize its segments based on the psychological needs and marketing preference of customers
They need to use the results of online engagement to drive the offline campaigns
Combine marketing methods but should not ignore customers’ natures. E.g. reach to customers who are engaged with social and digital media through online methods while targeting others through offline (Riquelme, Román, & Iacobucci, 2016).
Allocate budget as per the hugeness and provision of outcomes.
Impact of Digital Media on E-Business Marketing Efforts
The impacts of digital media in the marketing efforts of e-businesses are highly credible and positive. Hence some of the most crucial and highly positive impacts are;
It enables e-businesses to lower the budget of their marketing operations while improving marketing efforts and performance as well.
Provides access to more variety of new and innovative marketing platforms and resources
It helps to engage customers in a more efficient way than ever before.
Enables e-businesses and their marketing efforts to gain a better understanding of the target audiences (Luxton, Reid, & Mavondo, 2015).
Enables marketing and marketers to access the potential audience more easily than through offline marketing methods.
Ideas for Integrating Marketing Efforts
Integrating marketing efforts can be improved through the use of the below-listed ideas.
Businesses should identify potential campaign goals.
Define the target audience before proceeding
Understand competition in the market and identify its strengths before setting some objectives and steps to be taken.
In terms of effectiveness, these ideas can be effective because they would provide benefits like’ identification of campaign goals would allow marketers what they are going accomplish so they would take actions accordingly. While the other two 1) defining audience will assist to know who are audiences and 2) what is our key strengths and competition we have. So, with these clarifications, they would be able to develop strategies that are unique and better than competitors as well as more productive than the normal ones (Luxton, Reid, & Mavondo, 2015).
References
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated Marketing Communication Capability and Brand Performance. Journal of Advertising, 44(1), 37-46.
Riquelme, I. P., Román, S., & Iacobucci, D. (2016). Consumers' Perceptions of Online and Offline Retailer Deception: a Moderated Mediation Analysis. Journal of Interactive Marketing, 35, 16-26.
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