Business Communication

Title page

Business communications

Credibility forms a basis of persuasion because people are inclined to evaluate speaker’s competence. They are interested in finding the credibility of the speaker that is based on their experience, skills and expertise. People are less likely to listen someone who lacks credibility. This also minimizes their possibilities of accepting their viewpoints. It is also apparent that a person exhibits high willingness of accepting the viewpoints of a person who has credibility. Credibility is developed on the basis of person’s experiences and affiliations. Therefore a person is always interested in finding the past experiences. Credibility plays significant role in building trust among people. Listeners exhibit high trust for the speaker who is credible CITATION Pet17 \l 1033 (Cardon, 2017). Compared to that when they listen to a non-credible speaker they will not be convinced with his arguments or claims. It is always important for a speaker to built his credibility. When audience trust speaker they are more likely to accept his claims.

Tone and style of speaker has great role in building feelings of persuasion in listeners. By choosing right style and tone the speaker manages to build a close association with the listeners. A persuasive tone is important for transmitting the message in appropriate manner. This means that whatever that a speaker says must be clear and audible to the listeners. A person must avoid negative impressions or expression during debates that include seriousness, lack of humor and anger. If a speaker appears too serious the audience will not be interested in listening them CITATION Pet17 \l 1033 (Cardon, 2017). The speaker who makes proper use of body gesture gives a positive message and build acceptance in the audience.

Personal touch is equally important for building a close link with the audience. This is important because personal touch develops positive feelings and encourages listeners to remain attentive throughout the debate. Personal touch is developed by making audience feel that the speaker understand them by emphasizing on real-life issues. Tone and facial expressions can also be used for building personal touch. The expressions of smile, softness and compassion plays positive role in evoking the audience. Without personal touch the speaker might fail in convincing the audience to understand his viewpoint. The possibilities of persuading the listeners are also removed. Another element required for persuading the audience is confidence of the speaker. The speaker must display confidence because it gives the impression to the audience that he possess expertise on the topic. If a speaker lacks confidence the listeners will not be willing to accept his viewpoints or listen him. The choice of diction, language and rhythm are also important tools that could help speaker to convince listeners. The speaker must be able to make use of right words and avoid using complex terms that are difficult to understand. The best debate realize that the focus is on persuading audience so choosing appropriate language is essential. Rhythm can be maintained by managing breathing effectively. The speaker can do this by slowing speed. He must be able to pronounce each word clearly that removes the ambiguity. Diction and structure of speech also helps in building a positive interaction with the audience. Positivity is also an important aspects of a speech. A speaker must be able to speak positively for promoting feelings of trust in the listeners. This is important for generating positive energy and evoking feelings of the audience. These characteristics makes the speaking interesting for the listeners.

Reference

BIBLIOGRAPHY Cardon, P. (2017). Business Communication: Developing Leaders for a Networked World. McGraw-Hill Higher Education;.