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Book Critique
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Book Critique
Subject
The subject of book, “The Art of Social Media” by Guy Kawasaki and Peg Fitzpatrick affirms that effective use of social media to promote anything such as business is an art and it is a collection of skills. This book is a set of tips that can teach optimization and the benefits of integration of social media with a blog.
Creating platforms
The baseline of art of marketing is “adequate profile”. Art of start act as a predecessor of art of social media, inferring the "optimization of profile." It includes different features such as the use of images and biographies to URL. (Kelly Schuknech, 2016). Creating profile is more like an analysis of the "idea of crafting a mantra," adhering to few words that can act as a bio or the purpose of existence. Author demonstrated and inferred his mantra, "I empower people," highlighting an evidence that can act as a guide for others. (The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick, et, al., 2014).
Content
Guy and Peg brought into limelight a prime step, i.e., "content curation”, in contrast to content creation. It inferred that one should curate content. The book depict an in-depth analysis of system that can reach out to plan, find, create and calendar posts and material on social media. An important aspect to note is that the book acts as an instructor to the aggregation and curation services such as Feedly, Altop, Reddit and Buffer. “The art of social media” a tool to narrate groups and communities that can help to find out "what's new" such as Gooogle+ communities and LinkedIn Groups. (The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick, et, al., 2014).
Perfecting posts
In the third step, authors argued the major section of perfection, negating tradition and typical ways that were used to make social media posts perfect and more attractive , adhering to the use of, "content master" in an adequate way.
Commenting and socializing events
Authors addressed the central issue of "commenting and sharing” by arguing psychological stance of glass half full approach in the determination of benefit of socializing by using specific techniques such as sharing buttons on blog posts, using slide shares and pinning posts on Pinterest, starting an email list and adding hyperlinks. Authors inferred a unique strategy of socializing an event, including empowering live video chats on different apps and use of equipment such as event pages and trailers. (Kelly Schuknech, 2016). Using hash tags to support and energize sharing of posts and materials and twitter chats is another main idea given by authors, highlighting that twitter chats can speed up marketing.
Optimization of platforms
Authors highlight that platforms should be optimized in terms of social media platforms and content by using strategies such as Facebook insights and Facebook pages, Google+ to analyze posts, comments, and polls, using replies to attract audience and text formatting to make it more attractive. LinkedIn and Pinterest can be used to specify choices and categories along with descriptions to share pins with other social network platforms. (Lim, et, al. 2019).
Aim
The book aimed at the analysis of tricks, insights, and tips that can help readers to inculcate arts efficient enough to promote a business. The book is focused on “content curation," i.e., “finding and sharing other’s content:” as compared to the self-creation or imparting theoretical instance to an idea or a fact. It would not be wrong to say that the book aimed at a practical and detailed explanation of system of “manipulating and using social media” with certain concerns. The book aims at the provision of complete insight that is necessary to facilitate individual in becoming an efficient businessman by adhering and fulfilling all the desired requirements of innovation. It would not be wrong to say that "innovation" and "interactivity" are the catchwords of this book, taking into account that there are certain concepts that were only treated as a word of mouth rather than the practical implication of said initiatives.
Scope
The book has a diverse scope that infers future pathways of using social media taking into account certain examples that are given in the book. “The art of social media” act as a guide for students to incorporate their business goals in practice by using certain techniques and tips, an account regarding each tip and its applicability is also given. The book opens avenues of innovation and concreteness of goals by adhering the integration of blogs and social media. One can find a full-fledged guide that can guide an overwhelmed social media user to use social media as a competent tool to promote business. (Kelly Schuknech, 2016). Collection of 123 tips can be used by an individual to give positive enforcement to business and use of social media by negating the traditional and old tips of ensuring efficiency through words and understandings such as "swearing," moreover the incorporation of practical examples can guide a reader to adequate performance.
Thesis
“The art of social media” is a reflection of bottom-up strategy focusing ideas and tips that can be used to lay down the foundation of social media as optimization of the business profile as well as a source to attract more followers by integrating blogging and social media." Art of Social Media” is a hallmark of more than a hundred tips that can treat social media as business enforcement by using a bottom-up approach to attract people towards business brand and product.
Bias
An in-depth analysis infers that the book is concerned with highlighting the facts and figures that can impart and enhance productivity in business in an active way; however, the writing is biased in terms of traditional marketing practices. There is no actualization of practical implication of offline strategies, taking into account that online strategies can also be used in offline marketing actions. (Kawasaki, et, al. 2014). Too many options have bound the readers to the realms of "confusion," and all the options are confined to online practicality rather than doing something that can involve human efforts physically.
Main contentions
“The art of social media” is all about the analysis of effective use of media in order to promote a business for which the authors have presented several tips. Written by two authors, the book is a detailed account of the practical ideas, efficient enough to empower the experience of content marketing and social media. It would not be wrong to say that the authors argued the place of social media in marketing in contradiction with the traditional paradigms. (Kawasaki, et, al. 2014). However, there are several arguments that are addressed such as, ‘privacy concerns” taking into account that there is a detailed account of analysis of facts and figure related to cybercrimes and bullying. Moreover, one can find an exegetical analysis of step by step procedures that are usually negated in terms of marketing, considering trends and styles as only aspect of attraction. Authors argued the use of apps and services that were only limited to entertainment and the analysis of the integration of services that can act as a tool to enhance marketing. The set pattern of social media use is negating taking into account a platform that can be business oriented.
Strengths
Major strengths of the book include realistic and detailed examples. Everything mentioned in the book is quite understandable and interactive, accompanied by motivation. Major Cyber concerns and catering to such problems is being mentioned by the authors. It is also important to note that the book highlights everything from using social media for casual purposes to the use of social media for marketing and business proceedings. There are more than a hundred tips that can guide an individual to undergo analysis and suitability of a particular option. It is also important to note that the aspect of “self-reflection” and “practical examples” has brought readers to a better understanding of reading. (Kelly Schuknech, 2016). Step by step analysis reveals a clear depiction of tips, how can such tactics be used to achieve the required goals. The use of pictures and illustrations added to the narration of the theory that can impact success and practicality.
Weaknesses
One of the major weaknesses of book is, "less feasibility of reading because of e-book version." Although a lot of effort has been made to let readers know the basics of online marketing, still too much versatility confuse readers regarding the choice of options. Side by side, the book is not a complete guide for people who are new to social media; however, this book enlists all the tips and tactics that can infer and empower someone who is already using social media for marketing purposes. (Kelly Schuknech, 2016). There are several topics that can be covered such as, "a recap for professionals and marketing aspirants," such as strategies that can act as a shield against barriers. It would be more effective if problems much like cyber concerns can be included from real life rather than a theoretical account of all happenings. As already mentioned, an account on the offline marketing strategies relevant to online marketing through social media can also be used because although online marketing is prevalent still, there are certain tradition-bound entities that believe in the implication of traditional procedure of marketing.
Survey
The addition of hyperlinks has eradicated the need for references, taking into account that all the illustrations are covered adequately. Side by side there is no index; instead, there is a list of apps and services that can be used to get a better understanding of a text. However there are certain topics that are not yet covered such as relevancy of online and offline marketing strategy, adequate implication of “specific suitable choices” as per professional classification.
References
Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media: Power tips for power users. Penguin.
Lim, W. (2019). [Review] The Art Of Social Media | Young Upstarts. Youngupstarts.com. Retrieved from http://www.youngupstarts.com/2015/10/16/review-the-art-of-social-media-2/
The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick, My Key Takeaways. (2015). Vickie Siculiano | Say WOW Marketing | Online Marketing Coach. Retrieved from http://saywowmarketing.com/070-book-review-art-social-media-guy-kawasaki-peg-fitzpatrick-key-takeaways/
The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. (2014). Live to Write-Write to Live. Retrieved, from https://nhwn.wordpress.com/2014/12/18/book-review-the-art-of-social-media-by-guy-kawasaki-and-peg-fitzpatrick/
The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. (2016). Kelly Schuknecht. Retrieved from, from https://kellyschuknecht.com/2016/04/20/book-review-the-art-of-social-media-by-guy-kawasaki-and-peg-fitzpatrick/
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