Colors are an essential part of life and may have the potential to influence our thoughts, behaviors, and actions in more ways than we think. The aim of our study is to explore the effect priming with a specific color has on anagram performance. There are two studies used in this research . The first study is conducted by Elliot et al. (2007), in which participants completed an anagram task after priming for a specific color. And the second study is by Petty and Cacioppo (1977), examined the effects that forewarning about the content of a message had on resisting persuasion. The dependent variable of first study is the number of correct anagrams the participants solved, and independent variable is anagram task. And second study, analyzed the interaction between ink color and forewarning. The results of study one also revealed that participants were unaware of the effect ink color had on their performance. In the case of study two, forewarning of the negative effect of the color red may have led participants to ignore the color red while completing the anagram task. The present study found that the color red unconsciously impaired performance on an anagram test.
Key words: Color priming, forewarning, anagram performance
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