Tylenol Murders

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Tylenol Murders

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Answer to 4.13

Yes, I think John and Jonson made a wise decision of launching Tylenol, though because of the deaths 61 of people refused to reuse this product but still for saving it a brand name and regaining the trust of its users, this company thought to re-introduce Tylenol. This fact cannot be denied that Johnson and Johnson had to make some extra expenses on new triple-safety-seal and tamper-resistant packaging but for dragging its users back on its own side, this company took a great step of re-launching Tylenol. Its consumers accepted this product with the same acceptance with which it was accepted before being tampered (Sheehan, 2019). Considering the whole situation, I would say, I second companys decision as wise for re-launching Tylenol as if it would have to discard one of its most controversial product, it would have lost its consumers who showed more trust for this brand as they re-launched tampered product.

Answer to 4.17

Making a website that would guide its users regarding Tylenol shows the concerns of this company for its consumers. It has given its customers an opportunity to ask anything they want which depicts its great concerns for those who are the user of this product. In order to control the panic, it was important for Johnson and Johnson to provide a website through which it could directly hear the concerns of its users (Coombs et al, 2019). It was really important for this company to have direct communication with its customers so that it could be made realized that Johnson and Johnson are aware of its responsibilities and are trying best to guide and answer all the quires of its users. On its website, it has given the product information, symptoms in which it could be used and treatment that it offers, how much is to be used for infants and children and frequently asked questions all the main sections are being provided on the website for helping its customers.

References

Coombs, W. T., Holladay, S. J., Tachkova, E. (2019). Crisis Communication, Risk Communication, and Issues Management.Public Relations Theory Application and Understanding, 31.

Sheehan, C. (2019). Risk and Crisis Management.Contemporary HRM Issues in the 21st Century, Emerald Publishing Limited, 89-101.

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