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How social media channel be applied in the marketing campaigns

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How social media channel be applied in the marketing campaigns

Social media is a powerful tool that businesses can utilize to promote their marketing campaigns. Social media brings a myriad of benefits when integrated adequately as part of a marketing plan. Some of its benefits include the ability of the business to reach a broader market by having direct communication with the targeted audience through popular platforms such as Twitter, Facebook, and Instagram (Paquette, 2013). Through social media, a business can send and receive direct feedback from the customers and directly respond to the customers needs.

Successful integration of social media in marketing campaigns depends on aspects such as the nature of the target audience, the product marketed, and what the business is intending to achieve through the campaign (Bajpai, Pandey, Shriwas, 2012). Among the first steps that a business must undertake in strategizing its social media campaign is to choose a social media tool. With many social media platforms available, a business can consider the effective platform able to deliver a large audience. It is prudent to choose a social media channel that can enable a business to meet most of its target audience.

After choosing a marketing platform, a business can create valuable and appealing content useful to the target audience. The content should be informative and provide relevant knowledge to the customers. Importantly, the information on social media should be regularly updated to appear fresh and active. It is also prudent to include links about the main website in the content. The targeted customers can click on the link and visit the main website. This will increase website traffic. Besides, it essential to build a strong brand in social media because it creates customer loyalty and satisfaction. While each social media platform provides uniqueness, the core mandate of business is to build an image-based in trustworthy and consistency.

Reference

Bajpai, V., Pandey, S., Shriwas, S. (2012). Social media marketing Strategies its impact.International Journal of Social Science Interdisciplinary Research,1(7), 214-223.

Paquette, H. (2013). Social media as a marketing tool a literature review. Retrieved from HYPERLINK http//digitalcommons.uri.edu/cgi/viewcontent.cgiarticle1001contexttmd_major_papers http//digitalcommons.uri.edu/cgi/viewcontent.cgiarticle1001contexttmd_major_papers

Running head Social Media marketing

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