Women Rights

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Abstract

The paper examines what factors that are important for targeting potential customers. It is also focused on finding the elements that have significant role in persuading customers. It is important for a business to identify appropriate strategy that is crucial for finding future market for a product and adopting methodology for reaching them. This topic is important because it provides information to the new businesses that are intending to build customer base. The topic is relevant in society because every business is concerned about determining the perceptions of customers. This research will provide information about the demographics and perceptions that are needed for estimating the market for products. The research is based on the assumption that demographic characteristics of customers’ plays significant role in generating future market for a product. The topic fits into the market research because the focus on studying the attitudes of customers that could help firms in expanding customer base.

The bottom line is created based on the expectations of the customers. This stresses on creating building product that fulfill customers expectations. To avoid losses it is also important to consider the preferences of the customers and offer products that satisfy their needs. Another appropriate strategy is to offer different categories of such as affordable products for middle-income groups CITATION Tim152 \l 1033 (Kloppenborg). Quality is another effective strategy for capturing wider customers CITATION Coo14 \l 1033 (Cooper and Schindler). The perceived value of a customer is another goal of business development. It is basically the disparity between the value of the shopper and the price that the shopper is paying for buying that value. Here, the total value implies the benefits that the customer expects from the usage of the product in exchange for the amount paid to get those benefits. The total cost implies the price paid to purchase the company’s product. This strategy of company improves its growth and business CITATION Hil17 \l 1033 (Milnes).

This research can be used by organizations for understanding the need of customers. This is a customer-centered approach that relies on the belief that the success and the profits of the organization depends on the capacity of firm to fulfill customers needs CITATION Coo14 \l 1033 (Cooper and Schindler). The research also provides information about identifying the customers by finding their gender, age, occupation, disposable incomes, education and locations. These are important factors for understanding the desires of customers that also allow firms to compete with rivals. The shopping trends of customers are also analyzed for understanding their buying patterns. This include finding their incomes spent on shopping, number of days they go for shopping and amount spent on shopping annually CITATION Tim152 \l 1033 (Kloppenborg). The research is useful because it uncovers the buying patterns of customers that can be used by firms for finding potential customers and locations where they could earn revenues. Customer behaviors can also be understood by finding the common methods used for shopping such as online, from stores or retail shopping. These factors can also be used for finding the market for products and services. The research is useful for finding the changes needed to be made for addressing customer concerns. The people affected by this research include customers who are surveyed, firms and the marketers. The research also highlights strategies that can be used for marketing the product, based on customer demographics. This will allow firms to find the right customers by determining their age, gender, incomes and locations. The firms can determine what would be right prices for products or services depending on their preferences.

Work Cited

BIBLIOGRAPHY Cooper, Donald.R and Pamela.S Schindler. Business research methods. London: The McGraw-Hill, 2014.

Kloppenborg, Timothy. Contemporary Project Management. South-Western College, 2015.

Milnes, Hilary. The digital strategy driving Gucci’s growth . 2017. 22 04 2019 <https://digiday.com/marketing/digital-strategy-driving-guccis-growth/>.