Group Crowd Funding Proposal And Business Plan

The Market

Australia has a very high rate of pet keeping and ownership as according to a survey, around 62% Australian own pets. Research suggests that 13 % of people in Australia are expected to get a pet in one year. The number of people interested in pets within age limits of 18 to 24 is 73% which is considerably greater than others.

Market targets

AMICA is expected to target 20% of overall 62% of the population that own pets in one year. Sales targets are yearly based and the service will be provided as a mobile application that can be installed in any operating systems.

Environmental/industry analysis

AMICA is a long term requirement for industrial and domestic purposes as pet-keeping is increasing as stated in the market research. The market research also shows that pet-keeping is increasing at a good pace.

Customer demographics

Everyone who owns a pet or pet is a consumer of the product. Besides, organizations and farms that keep pets on large numbers for business purposes and government departments related to veternity and animal care.

Key customers

Key consumers of the product are farms and animal organizations which deal with pets in big number and government departments for pet care are key customers.

Customer management

Customer management is very central and the service follows all the principles of general customer care. A special icon of customer feedback I provided on the application portal which is dedicated to the consumers to put their concerns and issues related to functioning, accuracy, guidance and user interface.

S.W.O.T. analysis

Strengths

Weaknesses

The rapid growth of the market

Preferred use of technology nowadays

Issues related to software management

API development

Opportunities

Threats

Installation of GPS sensor with the pet for tracking.

Security management of the application.

Your competitors

We have planned to do better from our competitors in terms of a number of services including training and feed planner, vaccinations, exercise planning and help from other pet owners while the majority of competitors are focused on one or two services.

Competitor details

Competitor

Established date

Size of the app

Ratings

Value to customers

Strengths

Weaknesses

Pet Cloud

May 2018

8MB

3.5

Arrange meetings by sending private messages before booking

Updates pet’s profile and set reminders about vaccinations at regular intervals

Do not have service to take the guide from other forums.

Soundproof puppy training

Dec 2018

72 MB

4

Easy to use user interface makes it possible for everyone to handle it.

Training mechanisms for dogs for playing and picking things

It is only limited to the dogs

ikibble

March 2016

38.4 MB

4.7

Easy food manuals based on pet’s history and physical health.

Focused on the main aspect of having a pet which is food.

It only focused on food and do not provide any other service.

First aid for app

2016

7.6 M

3.8

Connected to local veternity clinics.

Provide procedural manuals in order to deal with the injury.

Not all the clinics are connected with the application so

iCam Pro

November 2017

42.3 MB

4.5

Remote monitoring of pets using user-friendly UX design.

The app is free and compatible with iOS latest versions.

The service is confined only in providing remote sensing.

Advertising & sales

Planned promotion /advertising type

Expected business improvement

Cost ($)

Target date

Advertising on social media platforms by pinning short videos of the app on top of twitter and facebook.

To attract social media users who own pets to purchase the app.

$5000

6 months

Advertisement on pet care forums

To attract pet owners on a larger scale and also

$7000

6 months

To use smart app banner on websites and blogs.

By projecting app in the blogging community.

Not specified yet

Not specified

yet

Adding app link in the email signature.

Will further catch attention of users.

Not specified

Not specified

Sales & marketing objectives

We are going to adopt advance forums to achieve sales profit by projecting our product to app stores and also will deploy our software with dedicated controls on demand.

Unique selling position

Some of competitor's product is only accessible for android or iOS users but AMICA is supported by both mobile operating systems.

Sales & distribution channels

Channel type

Products/services

Percentage of sales (%)

Advantages

Disadvantages

Google play store

A mobile application AMICA

About 30% of the percentage of sales is expected from the play store.

Due to more popularity and users, the play store is very useful.

Challenge of API development

Apple app store

A mobile application AMICA

About 20% of the sales are intended via the app store.

To reach out to the market of users of IOS.

No apparent disadvantage.

Deployment on special demand for domestic use.

A full working portal.

This is based on demand, so the percentage is not fixed

To give some extra dedicated features, not available in apps.

To deal with issues related to maintenance of the portal.

For government depts. Of pet care

A full working portal.

This is based on demand, so the percentage is not fixed

Will result in more popularity and financial benefits.

Portal management.

Bibliography

ADDIN ZOTERO_BIBL {"uncited":[],"omitted":[],"custom":[]} CSL_BIBLIOGRAPHY Statista. “Australia - Pet Ownership by Age 2016.” Accessed October 30, 2019. https://www.statista.com/statistics/754316/australia-pet-ownership-by-age/.

“Australian Pet Industry Statistics and Trends @ Pets Australia.” Accessed October 30, 2019. https://petsaustralia.org/pet-industries/industry-statistics/.

Clerck, Alexandra De. “ASO in the Apple App Store vs Google Play Store - ASO Blog.” AppTweak. Accessed October 30, 2019. https://www.apptweak.com/aso-blog/apple-app-store-vs-google-play-store-3-major-aso-differences/.

“Figo Pet Cloud - Apps on Google Play.” Accessed October 30, 2019. https://play.google.com/store/apps/details?id=com.figoinsurance.petcloud&hl=en.

“First Aid For Pets - Apps on Google Play.” Accessed October 30, 2019. https://play.google.com/store/apps/details?id=com.boehringer.FirstAidForPets&hl=en.

“How Many Pets Are There in Australia? – RSPCA Knowledgebase.” Accessed October 29, 2019. https://kb.rspca.org.au/knowledge-base/how-many-pets-are-there-in-australia/.

“How to Add Links in Email Signatures on Your IPhone and IPad.” Accessed October 30, 2019. https://www.igeeksblog.com/how-to-add-links-in-email-signatures-on-iphone-ipad/.

App Store. “‎iKibble Free.” Accessed October 30, 2019. https://apps.apple.com/us/app/ikibble-free/id385488145.

“Pro ICam - Apps on Google Play.” Accessed October 30, 2019. https://play.google.com/store/apps/details?id=com.g_zhang.Pro_iCam&hl=en.

“Sound Proof Puppy Training - Apps on Google Play.” Accessed October 30, 2019. https://play.google.com/store/apps/details?id=com.edvantech.soundproofpuppytraining&hl=en.