Case Study

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Case Study

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TABLE OF CONTENTS

TOC o 1-3 h z u HYPERLINK l _Toc30045878 Introduction PAGEREF _Toc30045878 h 3

HYPERLINK l _Toc30045879 Historical Development of Tourism for Goa PAGEREF _Toc30045879 h 3

HYPERLINK l _Toc30045880 International Tourism Visitation to Goa, India PAGEREF _Toc30045880 h 4

HYPERLINK l _Toc30045881 Tourists Visit India Each Year PAGEREF _Toc30045881 h 5

HYPERLINK l _Toc30045882 Arrivals of International Tourists by Month PAGEREF _Toc30045882 h 5

HYPERLINK l _Toc30045883 Goa Attraction to Tourists PAGEREF _Toc30045883 h 6

HYPERLINK l _Toc30045884 Fort Aguada PAGEREF _Toc30045884 h 6

HYPERLINK l _Toc30045885 Calangute Beach PAGEREF _Toc30045885 h 6

HYPERLINK l _Toc30045886 Chapora Fort PAGEREF _Toc30045886 h 7

HYPERLINK l _Toc30045887 Impacts of Tourism on Goa, India PAGEREF _Toc30045887 h 7

HYPERLINK l _Toc30045888 Economic Impacts PAGEREF _Toc30045888 h 7

HYPERLINK l _Toc30045889 Social Impacts PAGEREF _Toc30045889 h 8

HYPERLINK l _Toc30045890 Cultural Impacts PAGEREF _Toc30045890 h 8

HYPERLINK l _Toc30045891 Key Destination Development Issues PAGEREF _Toc30045891 h 9

HYPERLINK l _Toc30045892 Enabling Infrastructure PAGEREF _Toc30045892 h 9

HYPERLINK l _Toc30045893 Shortage of Required Skills PAGEREF _Toc30045893 h 10

HYPERLINK l _Toc30045894 Tourism Policy Issue for Goa, India PAGEREF _Toc30045894 h 10

HYPERLINK l _Toc30045895 Untargeted Government Funding PAGEREF _Toc30045895 h 11

HYPERLINK l _Toc30045896 Conclusion PAGEREF _Toc30045896 h 11

HYPERLINK l _Toc30045897 References PAGEREF _Toc30045897 h 13

Case Study

Introduction

In India, the state of Goa, is a famous location or area for its beautiful beaches, nightlife party, safety hospitality, and carnival. Goa has more than seventy beaches at the moment. Baga beaches are the standard and popular beach of Goa. It is one of the best beaches in Goa. In Goa, one can enjoy a lot when travelled or visited. The dominant point of Goa is its dynamic location as it is situated on a worlds stunningly beautiful harbours.

Briefly, the main themes that would be covered in this case and report include an overview of the historical developments and analysis of international tourism visitation in Goa. Points of attraction of Goa to tourists is also a part of the case. Furthermore, analysis and explanation of impacts from tourism activity on Goa, current development issues, and a policy issue for Goa would be discussed in the case study.

Historical Development of Tourism for Goa

There are many reasons behind such a strong success of tourism in Goa. But the one and major is the historical development of tourism for Goa. Many initiatives and activities have been taken to improve tourism in this region of India.

First of all, the development of the railway in the region was a good step taken. The railway enhanced tourism as people started to travel for pleasure and get their early destinations. The first railway had been officially opened by an Indian Agriculture Company. This encouraged travelling for purpose and pleasure by connecting the place that enables people to have more fun when travelling (DMello, et.al, 2016).

After that, travel and tourist bureaux had been introduced. Here the main purpose was to provide the rail booking facilities and convenience which was the principle mean of travelling for tourists. While, other developmental steps of that time also brought a large number of tourists to the region through immigration who added their own cultural influences.

Proceeding further, the other historical development for Goa include Mauryan Empire, and the Bhojas. In the time when Silharas took control in 1086, the improved and new methods of transportation and better living standards has been empowered which developed the travelling and living for international tourists. Moreover, the development of historical building were also credible contributions to the development of tourism in this region (DMello, et.al, 2016). These historical developments specifically played and still playing a huge role in the success of tourism in Goa as well as in entire India. After that, the contribution of mega and international events can also be found highly significant (Pearce, 2001). It is so because this event added a lot to the enhancement of tourism almost in every region of India including Goa.

International Tourism Visitation to Goa, India

As Goa is a highly attractive location for tourists around the world. In other words, Goa has been found a highly beautiful and attractive location for people or tourists around the world. In addition to this, the attraction and beauty of the region catch the interest of a large number of tourists to visit. Based on such fact about the regions, the number of visitors (tourists) come to see increasing almost with a strong pace and continuously. Millions of tourists visit Goa and India every year from different countries around the globe (DMello, et.al, 2016). Additionally, this increasing visits of tourists increase the percentage from 7.3 per cent in 2017 to 6.4 million in 2019.

Some of the statistics and information about the number of tourists visiting Goa, India each year.

In the year 2019, more than 6.5 million international tourists visited for tourism.

Around 35 billion dollars was the spending of international visitors to Goa and India.

7.5 million international tourists nights in India

Roundabout 20550 individuals come to India each day

Tourists Visit India Each Year

Arrivals of International Tourists by Month

In short, tourism is Indias large service export industry. While the part and role played by the state of Goa is highly crucial and significant. The historical developments and current upgrading by the government and hospitality industry making it more progressive and growing. In addition to this, the high living standards, natural assets, transportation means make it a more desirable location.

Goa Attraction to Tourists

More than a single factor and features of Goa and even entire India make the region a highly attractive location to the tourists from different regions of the world. Hence, some main factors that play most of the role or highest and importance role in making the destination attractive to tourists are as follows.

Fort Aguada

Fort Aguada is one of the main sources that make Goa an attractive location to tourists. This place encompasses different beautiful things. This also led to communicate history. Tourists are allowed to join other tourists and do photography (Nayal, and Nayol, 2016). In terms of theories, the visits are mostly done because of one motivation to have visited this house, and satisfy their social gathering wants/needs.

Calangute Beach

Goa is highly famous for its fabulous beaches. Beaches are also the sources that lead to make Goa an attractive location to tourists. A positive point here is that the most of the beaches in Goa are close to cities such as Calangute Beach is on few minutes drives from the city while being highly attractive locations (Nayal, and Nayol, 2016).

Chapora Fort

This Fort also plays enough role in making Goa attractive to tourists. This is known as the best landmark prior to some other places. This Fort is a base and history of the museum. Tourists climb it throughout the day and end up night climb. This climbing of tourists can be taken under consideration of satisfaction theory as it satisfies one willingness when he/she climbs (Nayal, and Nayol, 2016).

Beyond above, other buildings and locations etc. that makes Goa attractive to tourists are

Deltin Royale Casino

Basilica of Bom Jesus

Pandava Caves and Arvalem Waterfall

Mangeshi Temple

Ashwem Arossim Beach

Naval Aviation Museum

Impacts of Tourism on Goa, India

The impacts of tourism on the Goa and entire India are very varying. It means that the impacts of tourism on the region include both positive and credible and negative and critical impacts. In short, the impacts of tourism on the host community (Goa and India) and there analysis and details are as follows.

Economic Impacts

The economic impacts of tourism on the Goa and community of entire India is very credible and positive. It means that tourism has contributed a lot to the economic development and growth of this community. The evidence is that tourism has ensured the contribution of almost 56 million dollars every day to the economy of the region.

Furthermore, the other tourism positive impacts of tourism on the host community include the increase in employee of the public or people, enhanced working opportunities for hospitality works and professionals, development of rural areas and regions, and increased business opportunities such as opening hotels, coffee chains, travel agencies, and clubs etc. (Mir, 2014).

Social Impacts

The social impacts of tourism on Goa and India is also very crucial. In this way, tourism showcases and encourages future tourism and provide jobs and more businesses to the community as it even overcrowded the region with travellers from the outside world.

Further, tourism also led to increasing demand for facilities and attraction and to meet the diverse demographic of tourists (Kamat, et.al, 2016). In addition to it, tourism also enhanced the resident pride and empowered the natural environment of the region.

Cultural Impacts

The cultural impacts of tourism are also huge. In this tourism increased to the growth of the restaurant industry. This increase was ensured because of the large number of travellers to the region from different countries. Tourism also enabled the host community to have strong cultural interaction and provided additional value and excitement of tourists for the people of Goa and India (Kamat, et.al, 2016).

Beyond above, there are other impacts of tourism on the host community (Goa) as well which are related to environment and health. These impacts are also very beneficial but the health-related impacts maybe a bit inverse (up to an extent).

Key Destination Development Issues

It is a fact that issues exist almost everywhere. Hence same is the case with the tourism of/in Goa and India. It means that there are also some issues that exist in the tourism of the region in the current time. In short, there are many issues to be witnessed or seen in the region that are associated with tourism but the main and highly critical ones (two) are as follows.

Enabling Infrastructure

Shortage of Required Skills

Enabling Infrastructure

In the India n region especially in the Goa, there is a positive image of tourism or tourism industry. But it cannot be denied that are always the existence of areas of improvement. In terms of infrastructure, the issues are not only limited to the roads. While this covers both developmental infrastructure (roads etc.) and digital access.

In this era, there are different serious public policy roadblocks that influence the way that is used to get the infrastructure funded, approved, and rolled out in the required and timely manner. The process used to roll out the NSA into the regions of tourism is getting slower and even weaker than it has been predicted. As well as the activation is also plagued with teething problems. In the current time, the tourism in India, especially in Goa, is impacted almost inversely by these problems. It is so because tourism has been impacted in a way that it has been made unable to efficiently market and communicate with potential customers and business partners (Chand, 2010). Furthermore, the inflight traffic into Goa is also becoming constrained which impacts the international market and growth.

Shortage of Required Skills

Out of many, a critical issue that currently exists in tourism in the region is a shortage of required skills and human competencies. In many tourism regions of India including Goa, there is a critical shortage of human resource to assist and support the vesting communities or travellers. For the purpose to develop and maintain tourism in the region and keep it the tourism industry competitive in the region, the host community is in a need that they required potential human resource and key skills to cover up the action plan (Chand, 2010). Apart from this, the issue of financial trouble also exists in the region. Here the funding is mostly covered from the portfolio of Regional Development Industry. This includes funding requirements for different activities such as development, governance, management, and many other important practices.

Tourism Policy Issue for Goa, India

It is an undeniable fact and reality that Goa is one of the most beautiful regions in the world for tourism. In other words, Goa has been gifted with a beautiful location and looks. With such beautiful locations, almost every individual prefers and want to have a least a visit to this region. In addition to it, almost every individual including common people and tourists want to visit Goa (one of the beautiful areas of the world) and explore the region. For the purpose to do so, tourists and people travel the region and that is why the tourism industry of Goa is so growing and successful.

In such a growing industry and tourism in the region, there are some policies and rules are required to be designed or developed for covering or meeting some concerns. Hence several policies are there that have been developed by the concerned entity such as government and particular state. These policies are highly effective and lead to ensure the growth and success of tourism and its industry in the region. But every coin has two sides. Means that there are some issues with tourism policies. But it also good to prioritize things based on their significance. Hence, one of the most significant and critical tourism policy issues for Goa is Untargeted Government Funding

Untargeted Government Funding

Like other regions, tourism in the Goa regions is a recipient of funding from the government for different purposes such as environmental development and infrastructure. But there is an issue, which is that this funding is coordinated rarely across the government of the state and is very untargeted and specific to tourism in the region (Baken, and Bhagavatula, 2010). While this funding and the policy covers more areas than tourism.

Due to this issue in the tourism policy of the government, tourism can be seen leading to face a failure in maximizing the return on the investment of public and private sectors. Hence, for the purpose to ensure support to the tourism of the region, whole-of-government funding policy and approach is required so that the required developments may be done (Baken, and Bhagavatula, 2010). This issue is considered as one of the most critical issues because the funding provided by the government is spent on the strategic initiatives such as developments, enhancing tourism quality, the sustainability of tourism in the region, and enhanced practices and to ensure greater experiences to tourists come to Goa from the world.

Conclusion

After an in-depth analysis of every possible aspect of tourism in Goa and main concerns of this case, it has come to conclude that Goa has massive importance when it comes to tourism. It is so because the historical developments are huge and the number of tourists travels to Goa, India is high and consistently increasing. As well as Goa, India is a highly attractive region of tourism because of some mentioned earlier. Furthermore, the impacts of tourism on the host community of the state and country are also positive. But it is important to note that there is also the existence of some issues such as Infrastructure concerns, shortage of skills, and untargeted funds allocation by the government body which is needed to be covered to ensure success up to the possible highest extent.

References

Pearce, D.G., 2001. An integrative framework for urban tourism research. Annals of tourism research, 28(4), pp.926-946.

Chand, M., 2010. Measuring the service quality of Indian tourism destinations an application of SERVQUAL model. International Journal of Services Technology and Management, 13(3-4), pp.218-233.

Baken, R. and Bhagavatula, S., 2010. Some reflections on tourism and tourism policy in India. IIM Bangalore Research Paper, (320).

Kamat, S.B., 2011. Village Tourism as a Key to Meet the Challenge of Sustaining Tourism in Goa. Prabandhan Indian Journal of Management, 4(6), pp.19-25. (Kamat, 2011)

Mir, L.A., 2014. An economic evaluation of Indian tourism industry. International research journal, 4.

Nayal, K. and Nayol, K. 2016. Best Places to Visit in Goa- Goa Tourism, Tour My India. Available at https//www.tourmyindia.com/blog/top-places-must-visit-goa/ (Accessed 16 January 2020).

DMello, C., Chang, L.-C., Pillai, S.K.B., Kamat, K., Zimmermann, F.M., Weiermair, K., 2016. Comparison of Multi-Stakeholder Perception of Tourism Sustainability in Goa. Int. J. Hosp. Tour. Syst. 9.

Kamat, K., Scaglione, M., Pillai, S.K.B., Chen, R.F., 2016. The socio, economic, and environmental impacts of casino tourism in Goa. Rev. Lat.-Am. Tur. 2, 4454.

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