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Unit 9 Seminar

Unit 9 Seminar

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Unit 9 Seminar

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Unit 9 Seminar

1)The product attribute strategy of Domino’s™ takes cultural differences into an excellent account as a part of their strategy. In order to make their market place along with selling their product well, it is very important for the products to entail attributes that are matching the needs of the consumer (Hill et al., 2017). Hence, in the way of developing and examining the attributes of the product, referring to Domino’s™, cultural differences are regarded very much important. Cultural differences affect the needs of consumer a lot, as preferences, needs, choices, and options for the consumer differs from culture to culture. The major role in the needs is influenced by various aspects of the culture, such as language, tradition, social structures, religion, and education. It becomes a reason for taking into account the differentiated needs with the product attributes by the Domino's ™, to meet the consumers varied needs. Cultural differences are also significant in the Domino’s™ strategy, because the type of product it offers as well as, where its products are offered differs considering the needs and culture.

2)Taking into consideration the Domino’s™ product attribute strategy as well as their product, it is very critical for them to determine, that which attributes of their product are to be changed and which ones to retain, also how the product will entail the brand specific originality in the attributes. All of these important aspects are kept into notice whenever the product is to be placed in a new country by Domino’s™. This determination of the correct attribute is of utmost importance, as based on the tradition and religion (Hill et al., 2017) some of the attributes of the product might become controversial. Based on the country where the product is going to be placed, it is important to determine the needs and preferences considering their religion, climate and traditions, because around the globe their exist a versatile trend. Moreover, determining this process and choosing the attributes for Domino’s™ product, it is critical because it requires a lot of cultural information as well as a deep understanding and then matching the product and needs.

References

Hill, C., Hult, T., Wickramasekera, R., Liesch, P., & MacKenzie, K. (2017). Global Business Today Asia-Pacific Perspective. McGraw-Hill Education.

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