Unit 4 DB
Unit 4 DB
[Name of the Writer]
[Name of the Institution]
Unit 4 DB
Due to globalization, every organization or the company tends to expand its market exterior to the local business and into international platforms. This ultimately changes the vicinity of the business along with its cultural and ethnic factors. Thus, for adapting to the new culture and place, the company is required to have cultural considerations. Cultural differences are fundamentally crucial while running a business across the border of one's own country. The first strategy is to act global, which means to embrace and accept the local culture of the place where the company is built. This involves the aspect in which a company is to still act foreign even while acting global.
Moreover, the adjustability of norms and customs in the company is done according to the culture of the place where the company exists. Flexibility and willingness to accept the diversification is the best strategy while considering the culture of an organization. This also involves changing the internal procedures and policies. The marketing depends on the acceptance of the society according to their norms and cultures (Deresky, 2017). The other most significant strategy is to know and have full command on the native language, as it gives the basics of understanding the culture in that country or place.
Impact on Current Strategy
The impact of these cultural considerations will positively not negatively impact current strategy. As the consideration regarding knowing the cultural diversification and adjusting to it would bring significant revenue for the company and will benefit it in expanding the business without any obstacle or hurdle. But acting global and not acting local, this shows that the company is not invading the place or country. Instead, it is just adjusting to the locality according to their norms and culture and giving preference to their way of life rather their native ways of life (St Amant, 2016). In marketing, the partners see through the company which imitates the other partner or place and has no original values or customs. In fact, they respect the companies who embrace the language and culture of the country where they are doing their business.
The broad mindset, flexibility, and willingness attract many foreign partners, as they see a scope of getting a strong chance at investing their business into the company which has just been adapted to their culture. For instance, it will attract the local partners and business strategist to work along with the company. This will also help in the interpretation of progressing challenges related to communication across various cultures.
Effect on Approach
Our approach is somewhat similar to these considerations, so it will not change the already determined set of rules for our company. The significance of cultural differences is inevitable in any organization, whether it is on-shore or off-shore. The companies which embrace the cultural differences and act accordingly always succeed (Jogaratnam, 2017). This is the reason our company and its marketing strategies have never compromised on distinguishing between the personnel on the bases of their ethnicity or culture.
This will definitely enhance the company's strategies and policies regarding the expansion of the market globally because if cultural differences are met, it will not stop the company from globalizing. The considerations regarding customs and norms are very much genuine when it comes to employee satisfaction, retention and motivation. The employee, either it is on the picturesque grounds or native, and it will never be satisfied with the job and the company if there is no recognition given to his culture and even if there is any discrimination. Hence, catering to cultural differences is important while running a business in international markets.
Deresky, H. (2017). International management: Managing across borders and cultures. Pearson Education India.
Jogaratnam, G. (2017). How organizational culture influences market orientation and business performance in the restaurant industry. Journal of Hospitality and Tourism Management, 31, 211-219.
St Amant, K. (2016). Introduction to the special issue: Cultural considerations for communication design: integrating ideas of culture, communication, and context into user experience design. Communication Design Quarterly Review, 4(1), 6-22.
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