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Communication in Organisation
Name of the writer
Name of the institution
Communication in Organisation
Contents
TOC o 1-3 h z u HYPERLINK l _Toc19051529 Executive Summary PAGEREF _Toc19051529 h 2
HYPERLINK l _Toc19051530 Introduction PAGEREF _Toc19051530 h 2
HYPERLINK l _Toc19051531 Discussion PAGEREF _Toc19051531 h 3
HYPERLINK l _Toc19051532 Approaches to communication in an organisation PAGEREF _Toc19051532 h 4
HYPERLINK l _Toc19051533 Interdependence PAGEREF _Toc19051533 h 4
HYPERLINK l _Toc19051534 Holistic framework PAGEREF _Toc19051534 h 5
HYPERLINK l _Toc19051535 Goal seeking PAGEREF _Toc19051535 h 5
HYPERLINK l _Toc19051536 Inputs and Outputs PAGEREF _Toc19051536 h 6
HYPERLINK l _Toc19051537 Flow of communication PAGEREF _Toc19051537 h 7
HYPERLINK l _Toc19051538 Downward flow of communication PAGEREF _Toc19051538 h 7
HYPERLINK l _Toc19051539 Upwards flow of communication PAGEREF _Toc19051539 h 7
HYPERLINK l _Toc19051540 Lateral/ horizontal communication PAGEREF _Toc19051540 h 8
HYPERLINK l _Toc19051541 Diagonal communication PAGEREF _Toc19051541 h 8
HYPERLINK l _Toc19051542 External communication PAGEREF _Toc19051542 h 8
HYPERLINK l _Toc19051543 Importance of communication PAGEREF _Toc19051543 h 9
HYPERLINK l _Toc19051544 Motivation PAGEREF _Toc19051544 h 9
HYPERLINK l _Toc19051545 Information sharing PAGEREF _Toc19051545 h 9
HYPERLINK l _Toc19051546 Altering attitudes PAGEREF _Toc19051546 h 10
HYPERLINK l _Toc19051547 Socialising PAGEREF _Toc19051547 h 10
HYPERLINK l _Toc19051548 Controlling PAGEREF _Toc19051548 h 10
HYPERLINK l _Toc19051549 Problem Solving PAGEREF _Toc19051549 h 11
HYPERLINK l _Toc19051550 Leadership attributes PAGEREF _Toc19051550 h 11
HYPERLINK l _Toc19051551 Conflict Management PAGEREF _Toc19051551 h 12
HYPERLINK l _Toc19051552 Rationalizing PAGEREF _Toc19051552 h 12
HYPERLINK l _Toc19051553 Collaboration PAGEREF _Toc19051553 h 12
HYPERLINK l _Toc19051554 Clarity of ideas PAGEREF _Toc19051554 h 13
HYPERLINK l _Toc19051555 Conclusion PAGEREF _Toc19051555 h 13
HYPERLINK l _Toc19051556 References PAGEREF _Toc19051556 h 15
Executive Summary
Communication is defined as a process of sending or receiving information but today, it is the code of conduct of successful organisations. Communication is more like a tool that can help an organisation to grow and reach global dimensions. On the same board, communication is a gap that has led organisations to face failure in the walk of global achievements. Organisations should give special significance to communication as it is one of the major strategy for business management.
Introduction
Communication is defined as a process of sending and receiving messages. It is just a simple and common understanding of communication. Within an organisation, communication must adhere to organisational communication that is termed as the sending and receiving of messages among some interrelated individuals in a particular environment. However, the aim of communication is to pass on the required or actual content by sender that would adhere to the culture and it would be content-oriented (Conrad, et al. 2018. pp.33-49). On the receiver side, an individual within an organisation has to transmit the messages by any of the means that could be face to face written or any of the mediated channels (Conrad, et al. 2018. pp.33-49). It is asserted that communication within an organisation has to be effective because it is the only way that the employee and employer expectations can be met. There are various organisations that are achieving heights of success because of strong adherence to the tools of communication and a great deal of significance to positive and flexible communication that can help both employers as well as employees to express their talents and intentions. (Conrad, et al. 2018. pp.33-49).
Discussion
Communication is central to any organisation because it is the only way that an organisation can be successful by mitigating the barriers within the areas of success. An organisation is all and all dependent on communication because without communication employers are not able to convey what they want the employees to do (Mumby, et al. 2018).
There are different aims behind organisational communication. It tends to accomplish the task in adherence to which, employees are assigned different roles and responsibilities such as production, services, management and sales. Communication helps to accelerate and acclimate the changes they are required within an organisation by using the creativity of an employee and the ability of an organisation to adapt that creativity. Communication also aims at directing employees to complete the enquired tasks by adhering to organisational code of conduct that assert maintenance of legal and political framework introduced for the company, management of the supply and management along with continuity of operations(Gherardi, et al. 2019. pp.112-116). Communication help employers and employees to develop a relationship where human messages are directed to people within the organisation so as to attain their attention, satisfaction, and expectations. It also helps to coordinate, play and control different operations of the organisation by managing them through critical thinking (Lewis, et al. 2019). Organisational communication also reflects how an organisation present, represent and constitute the climate and culture of an organisation along with the management of values attitudes and goals that can categories the members of an organisation. Organisational communication also focuses on the building of relationship and the interaction of employees with the external organisations and those who are interested in global affairs.
Approaches to communication in an organisation
There are different approaches of communication in an organisation because an organisation is largely built on the focus that could keep the member of organisation within contact and integration with each other (Lewis, et al. 2019). The study of organisational communication shows that an organisation is highly dependent on the essence of efficient communication and the skills of communication between different members. It is identified that effective written and oral communitarian is meant for the smooth running of an organisation. In accordance with the literature framework supported by different business managers, it is highlighted that communication competency is one of the most vital and major skill that is necessary for the workforce of 21 centuries (Lewis, et al. 2019). It is asserted that communication is not confined to the realms of paperwork and oral means. Today, communication is the product of the features that an individual can use without hustle and a great number of expertise such as social media, internet-based accessories and dealing with software and hardware. However, a compact understanding of communication in terms of system approach is as follows
Interdependence
System approach to communication highlights that there is a different form of communication, both inside and outside an organisation which are intertwined (Gherardi, et al. 2019. pp.112-116). Consequently, they are also interdependent on each other. A common example of this fact is the communication from the CEO of the company to someone who is at companywide meeting, taking into account that it may result in the publishing of an organisational newsletter, any kind of post in the interest of the company and even in the form of an interview by the local media. However, in recognition of this interdependence, organisation have the option that they can plan and structure their communication in a way that can help them build and plan potential channels. A common example of this ideology can be a company that is planning to schedule its communication with the international audiences and then with the customer audience taking into account that the customer audience would be dealt in general (Gherardi, et al. 2019. pp.112-116).
Holistic framework
Holism is defined as one of the most effective approaches to communication. It looks at the product or some of the activities in total (Suzuki, et al. 2019 pp.71-85). It would not be wrong to say that holism addresses the contribution of an individual as one of the major attribute that can support the individual elements. Holism is widely practical in advertising world were different marketers register message that they are trying to send through a single channel should have a diverse impact and it should be connected to multiple audiences. It includes the idea that an organisation should adhere to the system approach that could support to corporate communication, highlighting a single message should have a collective and diverse effect (Suzuki, et al. 2019 pp.71-85).
Goal seeking
In accordance with the system approach to communication, it is highlighted that there are some basic and intended outcomes that are associated with the success of communication. Here, the purpose of communication within an organisation is to get the desired outcome that could directly or indirectly support to connect to the set goal and achieve it. Three are some sub-concepts associated with it, such as customer attraction, increase employee attention, getting positive feedback, and an increase in the awareness towards the positive and negative aspects of communication (Herhausen, et al. 2019). In the context of system communication, the underlying desires of the audience are defined as an outcome and then organisational goals are designed in a way that can help to support and achieve those outcomes. It also includes the example of a company that is trying to increase preference for assets that are divided in relation to the competitors by chasing a gap that exists between these companies by a certain amount. However, the communication activities are all designed in a way that can indicate either the goals are achieved or not (Herhausen, et al. 2019).
Inputs and Outputs
Inputs and Outputs are designed in some particular categories under the ideology of effective communication. It is highlighted that the effective system is always open, it is not close. However, the approaches towards systems and organisational communication infer that the communication would involve both output as well as inputs (Kramer, et al. 2019. pp.304-325). There are a number of the organisation that communicates by using some particular platforms and channels. These channels are not only guided by the idea of sending messages to the client but it also adheres to the receiving of messages from different audiences, where attention regarding some future actions can be given and these indications can serve as a guideline for future. It may include the example of social media channel that is giving wide variety of opportunities, side by side promoting two-way communication (Kramer, et al. 2019. pp.304-325).
All these platforms belong to the system communication approaches taking into account a reflection of how communication in business occurs and what are some general propositions that can address organisational communication (Mumby, et al. 2018).
Flow of communication
The flow of communication is one of the most significant aspects of an organisation taking into account that communication flows in five major directions
Downward Communication
Upward Communication
Lateral Communication
Diagonal Communication
External Communication
Downward flow of communication
It refers to the communication that flows for a higher authority to the lower level in an organisation. In a simplified form, communication from the senior authorities is transferred to the people and employees in the lower level of the organisation. This flow of information is followed by the managers taking into account the fact that the managers are made to transmit information related to work into the other sectors so that the requirement of job can be met (Cooren, et al. 2016).
Upwards flow of communication
It is the flow of information from the lower level of an organisation to that of the upper level. It refers to the feedbacks and the report of the functionality of an organisation. Here, subordinates are given the power to achieve what they want to the upwards authorities. It may include the problems that the employees are facing and their will in decision making. The upward flow of communication is an opportunity to decipher how much has the employees understood over the course of time what are their responsibilities and what are they forced to do (Cooren, et al. 2016).
Lateral/ horizontal communication
It is the type of communication that takes place at the same levels of the hierarchy of an organisation. It is also called communication between peers, employees and managers who are at the same level. There are several aims to assess this type of communication, it allow employees to get in touch with each other. It is timesaving for employees, it facilitates the cooperation between different members of the team. It plays a major role in social and emotional assistance for the employees, moreover, it is one of the opportunities that can help to resolve the conflict between different employees (Karanges, et al. 2015. pp.129-131).
Diagonal communication
It is defined as sharing of information among different structural levels of an organisation within a particular business. It allows employees to take part in communication. This type of communication processes allows coping within the increased engagement of employees, advances in the technology that can enhance communication and a flattened structure of the organisation that can bring a motion to the economy of the company. It encourages employees to take part in the hierarchy of the business (Karanges, et al. 2015. pp.129-131).
External communication
It is defined as the type of communication that can promote the transmission of information between a business and an entity who is the part of the external environment of business. It covers all the content that originates within a company and used by those who are outside the company. In a simplified form, external communication is the information that is distributed by the company to the parties who are external to the company such as public, or the products and service providers. This communication promotes an increase in revenue and a boost to the marketing plan (Koschmann, et al. 2015. pp.229-256).
Importance of communication
Communication is termed as one of the major necessities with the organisation because without adequate communication there would hardly be an existence of the organisation. A general understanding highlights that communication is meant for keeping objectives and goals intact whereby managers can maintain the function of management such as leading, planning, controlling and organising. All the tasks that are mandatory to an organisation cannot be done without proper communication. It would not be wrong to say that it is not possible to position an organisation to the heights of success without communication (Susskind, et al. 2018). some key aspects associated with communication are a follow
Motivation
Communication is one of the major tools that can help to motivate employees. It promotes motivation by clarifying and informing employees about the task they have done so far and what is the grading of the task. It is found that those organisations are more successful in which employees are given continues feedback rather than those with no feedback, it asserts that communication is the tool that is used to motivate employees by check, balance and appreciation (Koschmann, et al. 2015. pp.229-256).
Information sharing
Information sharing is one of the major priorities of an organisation. There would be no progress of an organisation without adequate sharing of information, so, it is asserted that communication facilitates sharing of information with the members for an organisation ultimately empowering the decision-making process that can help to identify and assess the alternative course of actions (Koschmann, et al. 2015. pp.229-256).
Altering attitudes
Communications play a critical and crucial role in altering the attitude of individuals. Usually, gaps within an organisation occur when employees are not informed about the dos and donts Even research has highlighted that those originations are more successful which give due significance to quick sharing of information between employees and where there are numerous ways used to share information. A well-informed employee will automatically play his role in a far better way as compared to the one who is not informed and educated at all. Different journals organisational magazines and meetings can be used as tools that can help to promote communication and inform employees so that their attitude can be moulded as per requirements (Chan, et al. 2017. pp.214-223).
Socialising
Barriers to cultural diversity are termed as one of the major complications within an organisation. It is highlighted that communication plays a major role in socialising employees because all innovation is the product of the sharing of information and ideas that is only possible with adequate sharing of information. Moreover, in todays world, communication is a necessity because it is not possible for an individual to survive without communication (Chan, et al. 2017. pp.214-223).
Controlling
Communication plays a major role in assisting the controlling process. It facilitates the control of organisational members and the behaviour of organisational members in a number of ways. Control process refers to the maintenance of hierarchy that can help to incorporate the principles and guidelines that can be used by employees to perform the set jobs and to keep a check and balance on the activities of the employees. Control process highlights that an employee has to perform his duties while staying adhered to the organisational policies, facilitating the efficiency of job role and communicate about problems of workplace along with the grievance to those who belong to the upper section or the superiors (Susskind, et al. 2018).
Problem Solving
Communication plays a major role in problem-solving taking into account that there are many problems that are just an abstraction and there are no real grounds associated with it. In case of such problems, communication is the only tool that can be used to address the issues. In the same case, there are a lot of problems that continue to increase and expand because of the lack of communication because communication helps to overcome issues by proposing major and strong management tactics. Communication is significant to problem-solving because there are a lot of organisation in which employees cannot perform well because of lack of approach to the management of problem (Susskind, et al. 2018).
Leadership attributes
Communication is also associated to leadership attributes, taking into account the significance of the function of organisation. There are five major functions of an organisation named as, rationalizing, conflict management, compliance, problem solving accompanied by communication as a leadership tool. All these platforms and departments that are included in the context of leading are directly linked with a positive approach to communication. Leadership attributes help to enable management by addressing issues in a clearer and specific manner that can allow workers to follow a set pattern without difficulty (Susskind, et al. 2018).
Conflict Management
Conflict refers to, mismanagement or miscommunication between different groups. Conflict is termed as one of the major drawbacks or negative aspects that can compromise the success of an organisation and lead to mismanagement. It is asserted that conflicts can be both said and unsaid. Here, expressed conflicts refer to the verbal conflicts that are the product of some misunderstood ideologies, while nonverbal conflict may be because of a narrowed approach towards each other and co-workers. Both the conflicts can be managed by communication because communication helps to visualize a conflict from different perspectives and solve it by maintaining a positive approach towards an organisation (Nicotera, et al. 2019).
Rationalizing
Rationalizing refers to management that can help to explain the reasons for giving some specific instructions, where the reasons can be understood well by any worker. This aspect refers to the significance of downward communication that can help to circulate the information from some higher authorities to a lower one. Here, rationalizing is termed as one of the approaches that can help and enable workers to get attention of management to potent issues by using upwards communication. Rationalizing is actually a problem-solving approach that facilitates employees and employers to think about a solution to some particular problem (Nicotera, et al. 2019).
Collaboration
Collaboration is defined as an approach that can help employees to make productive team overall. It is obvious that there would not be any kind of possibility of making a team without communication because communication facilitates the synchronization of different viewpoints that can be used to address and work on some particular issue or point. Communication can ensure collaboration in a highly positive way because a team would work on shared expectations and strive to achieve the underlying goal. It would not only help to address some major objective but it would be much supportive in meeting the set goals and ambitions (Conrad, et al. 2018. pp.33-49).
Clarity of ideas
It is defined as an approach or an underlying aspect that is necessary to reconcile ambitions with that of objectives. Taking into account the role of communication as an approach that can help to bring all employees the same board, clarity act as an incentive that can facilitate goal achievement. It is asserted that there would be more positive and productive approach to the accomplishment of goals with positive communication rather than gaps in communication that would lead to unclear aims and ideologies (Conrad, et al. 2018. pp.33-49).
Conclusion
Communication is more like a necessity in management and organisations in a global environment because all the task of this world are guided by communication. An organisation would not be able to communicate with other organisation or the employees of the same or other organisation without communication. Moreover, inadequate and ineffective communications also have its own negative impacts that highlight that employees and employers are not on the same board themselves so, how can they contribute to global approach to business(Conrad, et al. 2018. pp.33-49). Communication is a source of empowerment to almost all the paradigms of the world because an origanisation cannot fulfil its own objectives and goals without communication so it is hard to imagine that the organisation would be addressing and reaching out to global dimensions. In a nutshell, it is asserted that communication is one of the basic tools without which an origanisation cannot fulfil its goals and objective, accompanied by gaps in employee management and reinforcement of positive work environment that can help to retain talent (Conrad, et al. 2018. pp.33-49).
References
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Gherardi, S., 2019. Organisational communication in practice Does it really workManagement Communication Quarterly,33(1), pp.112-116.
Suzuki, M., Ando, N. and Nishikawa, H., 2019. Intra-organisational communication and its consequences.Management Decision,57(1), pp.71-85.
Herhausen, D., Henkel, S. and Kipfelsberger, P., 2019. One size doesnt fit all How construal fit determines the effectiveness of organisational brand communication.BRQ Business Research Quarterly.
Kramer, M.W., Lee, S.K. and Guo, Y., 2019. Using communication technology to manage uncertainty during organisational assimilation information-seeking and information-giving.Western Journal of Communication,83(3), pp.304-325.
Mumby, D.K. and Kuhn, T.R., 2018.Organisational Communication A Critical Introduction. Sage Publications.
Conrad, C. and Cheney, G., 2018. Organisational Communication and Organisational Rhetoric II The Theme of Division.The Handbook of Organisational Rhetoric and Communication, pp.33-49.
Nicotera, A.M., 2019. 1 Organizing the Study of Organisational Communication.Origins and Traditions of Organisational Communication A Comprehensive Introduction to the Field.
Susskind, A.M., Moore, O.A. and Kacmar, K.M., 2018. Organisational Downsizing How Communication Networks Connect with Employee Performance.
Chan, S.H.J. and Lai, H.Y.I., 2017. Understanding the link between communication satisfaction, perceived justice and organisational citizenship behavior.Journal of business research,70, pp.214-223.
Koschmann, M.A. and McDonald, J., 2015. Organisational rituals, communication, and the question of agency.Management Communication Quarterly,29(2), pp.229-256.
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