Market Research

SUR bjbjmm .8KRRR8,42_4a4a4a4a4a4a46hz8488844XXX8p_4X8_4XX12RxR/2_4404C299(2293L6X,44X48888

MARKET RESEARCH REPORT FOR SMOOTHIE BUSINESS

Students Name

University

MARKET RESEARCH REPORT FOR SMOOTHIE BUSINESS

The Product

Type of product Freshly processed, health-oriented smoothies

Functional ingredients Banana, Strawberry, Banana, various types of Vitamin B, Coconut water.

Market Definition

Smoothies are the nutritious beverages that are extracted by mixing and blending different fresh and raw vegetables and fruits along with other approved nutrients. Smoothies are active sources of antioxidants and allure customers because of underlying health pros. Associated health advantages and unique and natural tastes are establishing the smoothies market all around the planet.

Target Customer-Base for Smoothies

Target markets and customers are selected by analyzing and comprehending different behaviors, psychographic, and demographic attributes (Kotler, 2019). However, such research areas are laden with people of unique opts and differentiation. Smoothies are an innovative beverage that encapsulates the notion of health, fitness, and freshness, and in this regard, the primary target consumers of the products are

Millennial

Educated and well-aware faction that believes that preservatives, processed food, and added sugar are adverse for humans health to an exacerbated manner.

Students

Athletes and fitness freaks

Potential Competitors

Several entrepreneurs are adopting the concept behind organic and natural foods and beverages on both local and global levels. Consequently, the American smoothies market already laden with an array of rivals some majors are as follow.

Jamba Juice

Smoothie King

Booster Juice

Tropical Smoothie Caf

Maui Wowi

Juice it Up

A smoothie business is suggested to add a myriad of variety of ingredients to gain competitive advantages. Moreover, a thorough assessment of the place, promotion, and the price are also indispensable to mark the extraordinary presence of the product.

Industry Segmentation for Smoothies

By product, the smoothies industry and market segmentation can be segregated into two main categories i.e., dairy-based smoothies and fruit-based smoothies.

Smoothies Distributional Channels

Several particular facilities operate as productive and profitable smoothies distributional channels. Some settings are restaurants, convenience stores, shopping malls, smoothie bars, and supermarkets.

Market Segmentation Analysis for Smoothies

Comparatively, fruit-based smoothies are considered as the rapidly expanding sector and promise thriving outcomes. The demanding trend for healthy and nutrient beverages elevates the market efficacy of the product to a great extent.

Quantitative Survey

In order to elevate the further scope and interrelated aspects regarding smoothie business, an exclusively developed survey can be conducted. The survey should be observed by including the sample from target consumers and demographics. A well-devised questionnaire proffers an in-depth insight into market feasibility and serves as a pillar in creating demand model.

Summary of Key Findings

Smoothies (specifically fruit-based smoothies) are booming radiantly not only in America but all across the world.

The recent era is establishing peoples knowledge and awareness about health and fitness issues that, in turn, improving their food consciousness. In due course, the educated faction is selecting smoothies as a natural source of gaining nutrition.

Athletes and students are also loyal customer-base for smoothies, as quickly-made natural beverage allows them to recharge their vibrancy in a jiffy, without much hassle.

The market of smoothies features accelerated competition because of augmenting trends and changing habits. However, a combination of different natural ingredients such as seeds along with the purity of taste can help a smoothie business to gain competitive advantages over rivals.

Multiple distributional channels allow the business to disseminate its operations in wider dimensions through the commencement of various outlets.

Quantitative data can be collected and analyzed on specific demographic or faction basis to identify the strengths and weaknesses of the smoothie market.

Smoothies have a substantial market prospect and depict fruition if persuaded effectively.

While establishing smoothie business, the management should concern 4ps of marketing to evade the peril of any perceived flaw in the marketing plan.

Reference

Chatter, F. (2018, December 29). The 25 Best Smoothie and Juice Bar Franchises of  2019. https//www.franchisechatter.com/2017/12/28/15-best-smoothie-juice- franchises-2017-2018/.

Kotler, P., Kotler, P., Keller, K. L., Goodman, M., Brady, M., Hansen, T. (2019).  Marketing management. Harlow Pearson Education Limited.

Smoothie Market Trend 2018 Global Industry Analysis and Business Opportunity and  Forecast 2018 to 2023. (2018, November 28).  https//www.marketwatch.com/press-release/smoothie-market-trend-2018-global- industry-analysis-and-business-opportunity-and-forecast-2018-to-2023-2018-11- 28.

MARKET RESEARCH REPORT FOR SMOOTHIE BUSINESS

9@Yr J L _ rfWKh@O0J5Bphhh3Q0J5Bphh3Q0J5BphhWb0J5Bphh3Qh@O0J5BphhQ0JBphh@OhQ0JBphh@OhQh@Ohb5h@OhQGh@OhQG5h@Ohb55 h-5h@Oh5h@OhQ5hh1h1hh15h82h15 h15 

@OZ_agd1KabcdefghijklmnopqrL dagd@O dagdb5gdb5agdQL _ E

N

j

ox_d-DM agdd-DM agdM Fd-DM agdMhd-DM hagd7d-DM agdd-DM agd3Qdh-DM gdQ j

s

nozxiQEQ9Q9hZB0J5Bphh0J5Bphh0J5Bphh0J5Bphhh0J5BphhM0JBphh0JBphhh0JBphh70J5BphhM0J5Bphh7h70J5Bphh70J5Bph)h7h70J5Bph)h0JBphhMhM0JBphhMh0JBphowud-DM agdCud-DM agd8dd-DM agdd-DM agdbd-DM agd Fd-DM agdwmSD7h-h-0JBphhh0J5Bph)h

(h-0JBphh

(h

(0JBphhUhU0J5Bph)hCuhCu0JBphh8d0JBphh8dh8d0JBphhh0J5Bphhh0J5Bph)hb0JBphhC_thC_t0JBphhC_thb0JBphhh0J5Bphhh0J5Bph)(@Zhd-DM hagd3p Fd-DM agdNjTd-DM agdd-DM agd-d-DM agdU

(@YZswfjznbVbJ2VhaA0J5Bphh70J5Bphh3p0J5Bphhl0J5Bphh/0J5BphhMhM0J5BphhMhM0J5Bph)h2h20J5Bphh2h20J5Bph)hMhM0J5BphhMhM0J5Bph)hh0J5Bphhh0J5Bph)hNjThNjT0J5Bphh-0JBphz6DJXm8FJKLNOQRTUWwsh Lh1h LCJaJh)jh)Uhk9hfxhk96hh6hhhhfxhGw6hfxhQ6hQhGwhGwhQ5hhT0J5BphhThh-hNjT0JBphh h70J5BphJKMNPQSTVW dhagd dhagdGwgdQagdGwd-DM agd,1h/ @@@1NormalCJ_HaJmH sH tH N@NQ Heading 2dd@5CJaJDA@DDefault Paragraph FontRi@RTable Normal4 l4a(k@(No List4@41Header

4 @41Footer

W@QStrong5OQ tt-cursor8 

@OZ_abcdefghijklmnopqrL_ENjow (

@ZJKMNPQSTVW00000000000000000000000000000000000000000000000000000000 0 0 0 000 0 0 0 0 0 00000000000 0 0 0 0 0 0 0 00000000000000@000@000@000@000@0@000@OZpqrL_Ew (

@ZJ@0@0@0@0@0@0@0@0@0@00 0,0 00 000W00000000000000,0000 000000000000

00

00000000000000000000000000000000000/00PA0/00/0000 0@000  zL o8@0( B S 041--yyEBurnschemas-microsoft-comofficesmarttagscountry-region9urnschemas-microsoft-comofficesmarttagsplaceotKKMMNNPQSTVWKKMMNNPQSTVW33333@Ebio(KKMMNNPQSTVWKKMMNNPQSTVW VBdA FQAuAKvfi wCJOJQJo(CJOJQJo(opppCJOJQJo(@@@CJOJQJo(CJOJQJo(CJOJQJo(CJOJQJo(CJOJQJo(PPPCJOJQJo(CJOJQJo(CJOJQJo(opppCJOJQJo(@@@CJOJQJo(CJOJQJo(CJOJQJo(CJOJQJo(CJOJQJo(PPPCJOJQJo(hpppOJQJo(hHh@@@OJQJJo(hHohOJQJo(hHhOJQJo(hHhOJQJJo(hHohOJQJo(hHhPPPOJQJo(hHh OJQJJo(hHohOJQJo(hHhOJQJo(hHhpppOJQJJo(hHoh@@@OJQJo(hHhOJQJo(hHhOJQJJo(hHohOJQJo(hHhOJQJo(hHhPPPOJQJJo(hHoh OJQJo(hHhOJQJo(hHhOJQJJo(hHohpppOJQJo(hHh@@@OJQJo(hHhOJQJJo(hHohOJQJo(hHhOJQJo(hHhOJQJJo(hHohPPPOJQJo(hHCJOJQJo(CJOJQJo(opppCJOJQJo(@@@CJOJQJo(CJOJQJo(CJOJQJo(CJOJQJo(CJOJQJo(PPPCJOJQJo(hOJQJo(hHhOJQJJo(hHohpppOJQJo(hHh@@@OJQJo(hHhOJQJJo(hHohOJQJo(hHhOJQJo(hHhOJQJJo(hHohPPPOJQJo(hH uAKvAi wA

m,LH-0CCWP03PCU21aAehk9z

(

-/b5QG L@O3QNjTU8d3pC_tCuGwfxQ-l)b9ZBWb712MMMT7 @XX @UnknownGx Times New Roman5Symbol3x Arial5 Cx Courier NewWingdings1hyyD D 4AA2QHP 12,MARKET RESEARCH REPORT FOR SMOOTHIE BUSINESSadminadmin(Oh0 0 P

ht0MARKET RESEARCH REPORT FOR SMOOTHIE BUSINESSadminNormaladmin43Microsoft Office Word@@Hx@xD.,0hp

HOANG KHIEN A-MARKET RESEARCH REPORT FOR SMOOTHIE BUSINESSTitle 

(),-./0123456789@ACDEFGHIKLMNOPQTRoot Entry FVcxVData 1Table89WordDocument.8SummaryInformation(BDocumentSummaryInformation8JCompObjq FMicrosoft Office Word Document MSWordDocWord.Document.89q