Paul Longmore, "Heaven's Special Child: The Making of Poster Children
A thought-provoking essay by Longmore presented a whole issue related to disability and discrimination. Longmore, tells his readers that selecting a child for a poster is an art. And the masterminds know this art to sell the disability of poster child. Does he also argue that why mostly selected poster children are girls? According to him, these posters are not just used in telethons, but these are tools of marketing that people/ organizations use all year round. Disability communication is one of the key issues in disability policy, how to communicate disability and its importance in improving the quality of life, well-being, inclusion, dignity, and other vital factors of people with disabilities. Is it worthwhile to discuss disability or leave it to the minimum, irrelevant side?
The Equality Act is based on the idea that in all situations of life, only the qualities that work can be brought up. Invoking inappropriate features is immoral or illegal. As not all life situations (work, education, housing, mobility, etc.) are at an ideal level, the media play an essential role in ensuring equality. However, justice is not the only thing that communication can or does want to influence.
The mainstream of disability policy is directed against all forms of discrimination and segregation. From the perspective of communication and publicity, this leads to the question of how to "conceal" a disability? Or very casual treatment affects the full acceptance of people with disabilities in all areas of social interaction.
People with disabilities are also discriminated against concerning the right to access to information, as many media are still not accessible to people with various types of disabilities. However, the number of mediums offering available services is increasing, at least as far as public broadcasters in the Member States are concerned. A media inequality of disabilities and people with disabilities, with an overrepresentation of people with motor disabilities to eclipse other forms of disability. He explained this situation by the assimilation of the disabled person to the person in a wheelchair in the collective imagination, by the weight of appearances and by the constraints of journalistic work, which makes more complicated a report on the mental handicap, whose realization requires more time, fears loss of audience for aesthetic reasons and requires interviewing the entourage, while a disabled person motor is in full possession of his intellectual capacity and can speak for itself.
Disability is another time or word for a person with a disability. Maybe so far, the community's view of people with disabilities is not right, this has been proven by the attitude of a group of people who are reluctant to get along with someone who has a disability, but the best approach in looking at people those with disabilities are looking at persons with disabilities as they should without looking at the person with disability or disability. Attitudes like this we need to apply at any time, and good in any environment. Someone who has a disability, is not always retarded in various fields, surely someone who lives in this world has advantages and disadvantages of each. Therefore, someone who has a disability does not need to be underestimated, and the best attitude and what we have to do is not discriminate between positions, physical condition, and social status in getting along with anyone.
Longmore, Paul. "‘Heaven’s Special Child’: The Making of Poster Children." The Disability
Studies Reader (2013): 34-41.
The role of disability in a television
Media is the collective name for various media. Media is called the fourth power, but now the role of media is questionable. What role do the media play for people with disabilities? What image do they convey of their realities of life? On which levers act to arouse and accompany the cultural change underpinned by the inclusive perspective, with the mutations that we are, together, challenged to perform? Because it is a matter of culture. Communication has, or ought to have, a purpose, because it is communication between people, and not just "signifying nothing". Influence, and even human interaction, quickly develops into a competition, in part because the interface has that purpose and thus its purpose. Goals compete with other goals and communications with other communications.
Undoubtedly "heroic disabled," the role is perceived to be very conflicting and is believed to turn against its purpose. However, it is often the case that a significant act is recognized because the perpetrator, contrary to public perception, is discriminated against by a group of characteristics that he would not expect to receive such performance. For a very young child, the astonishing skills of counting, music, or painting will give an extra boost of age, as will a 100-year-old marathon. At any point, does the intention consecrate the means?
Due to the highly variable nature of the disability, it may be possible that one set of disability communications rules or policies cannot be built. Communication has so many uses. When attempting to influence, for example, the elimination of inadequacies in social security or health care, it may be necessary to highlight the unique position of persons with disabilities in general and even though specific examples. If, on the other hand, equality and inclusion of people with disabilities are to be pursued, it is most useful to keep the limitation out of the spotlight and the news and leave it to the recipient to point it out in no way. Recently Most Successful Disability Media Event is a description of the music life of mentally disabled men. The mainstream perspective came from
The media is an essential factor in the social adaptation of persons with disabilities; not only determined in many ways their attitude but also influencing the attitude of society towards this category of the population. This actualizes the problem of social adaptation of people with disabilities by information support methods, through mass media technologies. The media often portrays an image of people with disabilities that is only one dimension and arouses a sense of pity, an image forged by myths and misconceptions. Besides, their offer of information and entertainment programs meeting the criteria of full accessibility is still insufficient. They, therefore, have a long way to go to be able to say that they communicate in an accurate and inclusive way. One of the main criticisms of the media is that they do not invest enough to accurately and accurately report on issues that affect people with disabilities and directly affect themselves or their families.
Conversely, the media generally approach the disability from the charity, to arouse a feeling of pity. There is also a tendency to depict these people in a childish or stereotyped way, or even to make them superheroes struggling with everyday life so that the public is inspired by their exploits. When there is a vacuum of information on a particular subject in public discourse, it is the gateway to inaccuracies, stereotypes, and generalizations, that take root and create considerable damage.
Loonam, Tom. "The Disability Studies Reader." (2015): 295-297.
Sharpe, Celeste. They Need You! Disability, Visual Culture, and the Poster Child, 1945-1980.
Ju Gosling's work
Shared experiences in art and culture are essential to everyone. Art is a way to communicate, structure, interpret, and visualize the world and their relationship to the environment-you. Everyone must be able to use and express their creativity. Disability or sign-linguistics should not prevent the acquisition of professional qualifications or artistic qualifications in the field of art, the pursuit of economic activity. The accessibility of art and culture touches everything people of all ages, and the excellent example is JuGosling.
Ju Gosling, aka ju90, is a disabled 50 years old woman. She is a Ph.D. in communication and image studies and a renowned webmaster and multimedia storyteller. She not only worked to disable people men and women but also with LGBT disables. Her essential projects, including; opening door, men in white coats, wheel on fire, transformations, etc. Ju Gosling's "Abnormal: How Britain Became Body Dysphoric" is bestselling boo in the UK and other countries. According to her, the media act as a powerful tool for the formation of mass consciousness about people with disabilities, not only determining the worldview of this social group but also influencing the general attitude of society towards this category of the population. The accessibility of art and culture reflects our community as a whole, in terms of equal opportunities.
Gosling explores the roots of our body dysphoria. She stated in her book, "It's great to see that my disability is not just an obstacle for me, but no one else." Ju Gosling continues this thought by emphasizing the interaction between the text and the personal and cultural experiences of its users, the communication between conventions in the book and conventions experienced and expected by its users. Her idea came to be known with two-stage signification ( two orders of the meaning). The first stage of significance is the relationship between signifier and signified is a sign of external reality. Ju Gosling calls it denotation, which is the most meaning the manifestation of symptoms (actual meaning according to the dictionary) and the connotation i.e., saying that describes the interaction that occurs when signs meet with the reality or emotions of the reader and the values of a culture. Thus, the connotation has a subjective or intersubjective value(how to describe it), while denotation is what is illustrated sign against the subject.
She also stated that the accessibility of art and culture remains often do so because of the culture those who work with it lack practice knowledge. Availability is affected by many of the choices I make in the arts and culture. (Gosling 34). She insisted that websites should be readable as well as both graphical and text-based. The cultural producer's background community's city, the site should be accessible. Visual clarity must be attached attention both on the website and in print the material in the future — access to Online Services.
Moreover, positive aspects (achievements of people with disabilities in work, success in life) are not widely covered, such messages are meager, and they are presented as features of the "struggle with the disease" of an individual, or even something unusual. Attention is focused on what efforts a person spends in overcoming his illness, or on what trauma for relatives becomes the appearance of a disabled person in it. A disabled person appears as a weak and unhappy person or in the form of a hero who stubbornly endures the blows of fate. The regional media consider it their primary task to arouse in the public pity and sympathy for the disabled. Disability is used as an excuse, a kind of field of action by which article authors, depending on their political views, criticize or approve the well-being of people with disabilities in our state, evaluate the success/failure of a social policy system. People with disabilities are rarely represented as professionals in their field who are actively involved in the social life of society. The results of journalistic investigations of unfair treatment of people with physical or mental disabilities in our community are published even less often. Thus, the content analysis revealed the need to revise the general doctrine of the local media on the presentation of the problem of disability and the image of the disabled person as a whole.
Gosling, Ju. “Ju Gosling's Home Page.” Ju Gosling's Home Page, http://www.ju90.co.uk/.
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