Discussion And Responses

Discussion and Responses

Your Name (First M. Last)

Date

Discussion and Responses

Discussion for Question 1

Starbucks is recognized as the one significant brand when it comes to the adoption of the concept of localization in its true prospect. Different strategies of localization are effectively considered by the management of Starbucks to increase the demand for the product in the local market. This particular organization is keen to give prominent localization look to its stores around the globe to attract more customers ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"8S9hEmnQ","properties":{"formattedCitation":"(Gupta, Nagpal, & Malik, 2018)","plainCitation":"(Gupta, Nagpal, & Malik, 2018)","noteIndex":0},"citationItems":[{"id":1683,"uris":["http://zotero.org/users/local/lMSdZ3dY/items/YV9LYJXA"],"uri":["http://zotero.org/users/local/lMSdZ3dY/items/YV9LYJXA"],"itemData":{"id":1683,"type":"article-journal","title":"Starbucks: global brand in emerging markets","container-title":"Emerald Emerging Markets Case Studies","page":"1-22","volume":"8","issue":"4","author":[{"family":"Gupta","given":"Praveen"},{"family":"Nagpal","given":"Ankita"},{"family":"Malik","given":"Diksha"}],"issued":{"date-parts":[["2018"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Gupta, Nagpal, & Malik, 2018) The focus is to design the shops according to the local facet of consideration.

Different structures and images are considered by the company as the option to effectively connect the product with the customers. The main feature of concern behind the innovative strategy is to enhance the approach of localization through the overall image and projection of the coffee product to the customers.

Response to Student 1: Naaba

The selection of the company in the form of Coca-Cola is very suitable to discuss the concept of localization.

Response to Student 2: Jackson

Identification of the specific business campaign relevant to the main concept of localization is one great approach.

Discussion for Question 2

Various in-country reviews are ranked as an important feature of consideration to assess the overall performance of the business. It is utmost crucial for the business organizations to adopt different comprehensive strategies to timely assess the in-country review and effectively respond to the concerns of the clients ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"d4FieKIU","properties":{"formattedCitation":"(Ghauri, Wang, Elg, & Rosendo-R\\uc0\\u237{}os, 2016)","plainCitation":"(Ghauri, Wang, Elg, & Rosendo-Ríos, 2016)","noteIndex":0},"citationItems":[{"id":1682,"uris":["http://zotero.org/users/local/lMSdZ3dY/items/U9PSKSBA"],"uri":["http://zotero.org/users/local/lMSdZ3dY/items/U9PSKSBA"],"itemData":{"id":1682,"type":"article-journal","title":"Market driving strategies: Beyond localization","container-title":"Journal of Business Research","page":"5682-5693","volume":"69","issue":"12","author":[{"family":"Ghauri","given":"Pervez"},{"family":"Wang","given":"Fatima"},{"family":"Elg","given":"Ulf"},{"family":"Rosendo-Ríos","given":"Veronica"}],"issued":{"date-parts":[["2016"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Ghauri, Wang, Elg, & Rosendo-Ríos, 2016). Undoubtedly, there are many different challenges associated with this particular facet of concern. Evolution of these reviews is necessary for the organizations to assess the actual approach of the business.

The in-country review is one troublesome procedure for the companies that involves different challenges. Companies need to invest an immense amount of time and financial resources to achieve the adequate form of the response of the market in the form of in-country reviews. The vast perspective of in-country review is another challenging aspect for the business entities.

Response to Student 1 Post: Georges

The concerns or challenges relevant to the idea of in-country reviews effectively identify and illustrated. Undoubtedly, the idea of comprises different aspects of concern.

Response to Student 2: Naaba

It is significant to explore that the idea of localization can never effectively achieve without in-country reviews.

References

ADDIN ZOTERO_BIBL {"uncited":[],"omitted":[],"custom":[]} CSL_BIBLIOGRAPHY Ghauri, P., Wang, F., Elg, U., & Rosendo-Ríos, V. (2016). Market driving strategies: Beyond localization. Journal of Business Research, 69(12), 5682–5693.

Gupta, P., Nagpal, A., & Malik, D. (2018). Starbucks: global brand in emerging markets. Emerald Emerging Markets Case Studies, 8(4), 1–22.