DQ 1

DQ 1

[Name of the Writer]

[Name of the Institution]

DQ 1

Why is intercultural literacy needed in today's world?

In the modern world, intercultural literacy is highly important due to the advancement in globalization. It enables a person to participate effectively in a cross-cultural setting by offering the ability to deal across different cultures (Martin & Nakayama, 2013). Intercultural literacy is important for business purposes as it encourages healthy communication among workers from different cultural backgrounds.

What does it mean to take a contextual approach to studying intercultural communication?

A contextual approach enables a person to learn something and associate that learning with a real-world situation. The contextual approach for studying intercultural communication refers to understand a specific setting that is available in the given time. By using contextual approach, a person can easily understand different scenarios and cases regarding intercultural communication in an effective manner (Neuliep, 2017).

What is the relationship between macro-culture, micro-culture, and power?

Microculture is a specific group of people that is marked by specific ethos, rules and language. However, microculture is referred to as a collection of related microcultures. It is a dominant culture in society (Neuliep, 2017). The ability to influence the perceptions and attitudes of a group of people is considered as power, which is highly important to influence individuals with different microcultures in order to establish a significant microculture.

How does communication between micro-culture add to the notion that culture is dynamic and heterogeneous?

Communication between different microcultures demonstrates the concept that culture is heterogeneous and dynamic. It adds to the notion that culture has completely unique cultural features, therefore, it gives rise to a new language (Neuliep, 2017). It also presents an idea that some aspects of the main culture are being borrowed by microculture.

Where do stereotypes come from? What are some examples of Christian stereotypes present in U.S. media?

Stereotypes usually come from traditions and local culture. It is important to mention that stereotypes are cognitive representations of a specific group of people for another group (Scollon, Scollon, & Jones, 2011). A critical examination of the US social media indicates various stereotypes against Christians. These stereotypes perceive Christians as judgmental and hypocritic.

References

Martin, J. N., & Nakayama, T. K. (2013). Intercultural communication in contexts. New York, NY: McGraw-Hill.

Neuliep, J. W. (2017). Intercultural communication: A contextual approach. Sage Publications.

Scollon, R., Scollon, S. W., & Jones, R. H. (2011). Intercultural communication: A discourse approach. John Wiley & Sons.