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Carnival Cruise Line
[Name of the Writer]
[Name of the Institution]
Carnival Cruise Line
Introduction:
My workplace is the carnival cruise line. It is the world's most famous Cruise Line. It was founded in 1972. The basic objective of the company is to provide fun vacations at sea and ashore. The company has twenty-six ships that operate three to twenty-four days voyages. The carnival cruise line features entertainment for day and night through dance parties, casinos, deck parties, musical shows and many more. The company provides best services and make their customers most comfortable with excellent management, comfy staterooms, gathering places both outdoor and indoor, decent bars, elegant and casual dining, and quick but attentive service. People from different places contact the company through different sources include official website of the company, accounts on Instagram and Facebook, and from contact through the call ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"XjrG9QTq","properties":{"formattedCitation":"(Line, n.d.)","plainCitation":"(Line, n.d.)","noteIndex":0},"citationItems":[{"id":303,"uris":["http://zotero.org/users/local/rVaVAHaF/items/M4ZTP3AQ"],"uri":["http://zotero.org/users/local/rVaVAHaF/items/M4ZTP3AQ"],"itemData":{"id":303,"type":"webpage","title":"About Us","container-title":"Carnival Cruise Line","abstract":"Get to know us! We offer a wide array of quality cruises and pride ourselves on delivering memorable vacations to our guests. Learn about our awards and more.","URL":"https://www.carnival.com/about-carnival/about-us.aspx","language":"en","author":[{"family":"Line","given":"Carnival Cruise"}],"accessed":{"date-parts":[["2019",3,10]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Line, n.d.). The company expanded its service into different countries including The Bahamas, Hawaii, Europe, Mexico, Far East, and Alaska. Three ships in Australia is currently offering ships to New Zealand and Singapore from Melbourne and Sydney.
Competition:
Carnival Cruise Lines is successfully maintaining its position in the market. It is the leading company in the industry. The company is working in the monopolistic competitive market, therefore cannot change the price for personal benefit. The major competitors of the company include Royal Caribbean Cruises, Celebrity Cruises, and Holland America Line. The competition did not reduce the costs of the service; the main reason behind this is the loyalty of the customers. CCL is the company which is continuously making the records of new customer number. The strengths of the CCL make it largest cruiser service. The strength of the CCL includes its branding, capacity levels, costs in comparison to other vacation's options, activities variety, their efficiency, and frugal nature. All these strengths helped the company to own the ninety-five percent of the market shares. With this much higher number of market shares, there are no such threats can develop for the CCL that they feel need to reduce the costs due to competition ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"I4hTRn0v","properties":{"formattedCitation":"(\\uc0\\u8220{}Assessment of carnival cruise lines competitive position,\\uc0\\u8221{} n.d.)","plainCitation":"(“Assessment of carnival cruise lines competitive position,” n.d.)","noteIndex":0},"citationItems":[{"id":304,"uris":["http://zotero.org/users/local/rVaVAHaF/items/XLH86KXU"],"uri":["http://zotero.org/users/local/rVaVAHaF/items/XLH86KXU"],"itemData":{"id":304,"type":"webpage","title":"Assessment of carnival cruise lines competitive position","abstract":"Carnival Cruise Lines is certainly the leader of their industry. They are the industry standard for quality, have massive revenues, and the ...","URL":"https://www.ukessays.com/essays/information-technology/assessment-of-carnival-cruise-lines-competitive-position-information-technology-essay.php","language":"en","accessed":{"date-parts":[["2019",3,10]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (“Assessment of carnival cruise lines competitive position,” n.d.).
Regulatory pressures:
With the advancement of technology and the introduction of the concept of tourism sustainability, regulatory pressure has been increased over the company. The concept of green building and healthy indoor environment are making the customers well aware of the health and nature concerns. CCL is facing the problem of poor air quality on Ship decks. Also regulatory pressure is coming from the senator's proposal which regulate the rights of the customers like right to full refund, presence of professionals for medications, right to disembark a docked ship, right to get updates over itinerary changes in no time, and also in case of generator failure customer would have right to backup power. Various cruiser companies are opposing the proposal, but CCL have regulatory pressure from the government, and the company has to show favor for the Senator's proposal. Senator's proposal has a strong position that if cruiser industry does not support it, still it will be successful. Therefore regulatory pressure on CCL cannot be decreased without effective strategies to maintain the quality of their service.
Labor Division:
CCL is a diverse organization with excellent labor division. Every company has its uniqueness based on the headquarter location, customer loyalty, and employee diversity. A diverse workforce is one of the strengths of the CCL. The company has almost 82,200 crew members for the ninety-nine ships. Most of the labor work for the company on hourly wages. The most likely salary for the labors is in between $1200 to $1500 per month. Employees on the higher post have an average $2500 monthly salary. Labor is divided into different categories like customer service includes customer service representative, guest service agent, support specialist. Bartender and servers come in food preparation and service. Then there are other crew members and labor within other popular jobs like planner and technician. Labor diversity is one of the reason through which company is promoting and running effectively.
Executive Pay:
The president and CEO of Carnival cruise line is Arnold Donald. Through total compensations, he earns $13,046,075. He made this much money through salary which is $1500000, a bonus of about $4,3777,000, then stocks give him $6,821,713, and lastly $347,362 is earned through other compensation. The total salary with all the bonuses and compensation make annual earning of CEO which is quite high and impressive, which shows the revenue and profit level of the company. The other compensation does not include the amount of pension value and nonqualified postponed payment. The salary of CEO of CCL is quite high than the CEO’s of other cruiser companies. This is because of the high productivity and higher market shares.
Productivity, efficiency, and output:
The productivity of Carnival Cruise Line is impressively high. It can be noticed through its market shares. CCL owns about 95% percent of the shares which make it industry's largest company. The total output or estimated annual revenue of CCL is 878.8 million dollars with approximately eleven thousands employees. High productivity and revenue made the company a leading one in the whole industry. The primary effeciency of the CCL is to provide excellent service to their customers. The increasing number of new customers and high customer loyalty indicate the efficiency of the company. CCL is expanding by increasing the number of ships and exploring a new destination for their customer. It will help to enhance the efficiency and output in the future.
Policies:
The pricing policy of the Carnival Cruise Line is very flexible. Although CCL is enjoying the profit of monopolistic competitive profit in the market, where they cannot increase or decrease the price. CCL policies depend on low pricing. They provide their service with a lower price which help them to gain customer’s loyalty and high demand. The production policy includes the division of labor and working hours, the efficient service, and promotion strategies are included in the production policies. The inventory policies are not much effective in case of CCL. As production through funding is zero. The policies related to new destinations, the advancement of technology are the strength of the company. The policies of the company are cleared and effective that is why making it the world largest cruise company ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"X21luEGL","properties":{"formattedCitation":"(Haq, n.d.)","plainCitation":"(Haq, n.d.)","noteIndex":0},"citationItems":[{"id":307,"uris":["http://zotero.org/users/local/rVaVAHaF/items/4CNUDXWF"],"uri":["http://zotero.org/users/local/rVaVAHaF/items/4CNUDXWF"],"itemData":{"id":307,"type":"webpage","title":"Does the cruise industry need regulation?","abstract":"In light of recent cruise ship accidents, a New York senator is pushing for a passenger bill of rights to protect US cruise customers in the case of emergency.","URL":"http://www.bbc.com/travel/story/20130403-does-the-cruise-industry-need-regulation","language":"en","author":[{"family":"Haq","given":"Husna"}],"accessed":{"date-parts":[["2019",3,10]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Haq, n.d.).
Trends:
Record productivity in 2018 by CCL with capacity growth, advancement in technology, expedition ships, and guest's benefits are the trend of the company. The company recently focused on expanding the business by increasing the number of ships and the labor force. The other trend of the CCL is the growth through branding. The company is investing in the promotion of the brand on media and social media. Social sites are playing an important role in increasing demand. Advertisement and investing in different sports created the multichannel strategy for the company which is favorable. The advancement in technology, for instance, green practice decreasing the regularity pressure and trend of health tourism is promoting.
Information Technology:
Technology is making our lives easier. Lack of efficient technology especially information technology can create a problem for the business. In past issue of internet connectivity was the big concern of the customer, CCL improve its information technology efficiency in no time. Best internet service, improvement in the payment system, i.e. by PayPal or other online banking, development of the new app for the customer company interaction, and online representative are some of the information technology eternities. It is the strength of the CCL to identify the issues of the customers and weakness of the company due to current policies and strategies. Information technology is, therefore, playing a positive role in the production of the Carnival Cruise Line ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"LlZamEMJ","properties":{"formattedCitation":"(Orwoll, 2018)","plainCitation":"(Orwoll, 2018)","noteIndex":0},"citationItems":[{"id":309,"uris":["http://zotero.org/users/local/rVaVAHaF/items/KUL38D8R"],"uri":["http://zotero.org/users/local/rVaVAHaF/items/KUL38D8R"],"itemData":{"id":309,"type":"webpage","title":"High-tech cruising: This is the future of cruising","container-title":"Traveller","abstract":"The cruise industry has not been one to snooze when it comes to keeping up with technology - and the biggest winners are passengers.","URL":"http://www.traveller.com.au/best-technological-innovations-on-cruise-ships-hightech-cruising-for-the-21st-century-h0w0s0","shortTitle":"High-tech cruising","language":"en-au","author":[{"family":"Orwoll","given":"Mark"}],"issued":{"date-parts":[["2018",2,14]]},"accessed":{"date-parts":[["2019",3,10]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Orwoll, 2018).
Global Experience:
Carnival Cruise Line has an excellent global experience. The company is working for more than one country. It provides tourism and vacation's destination in different countries. Different countries where CCL is working include The Bahamas, Hawaii, Europe, Mexico, Far East, and Alaska. Three ships in Australia is currently offering ships to New Zealand and Singapore from Melbourne and Sydney. The company is focusing on expanding its business in more countries as it has a positive impact on the revenue. Various options for the customers are leading to an increase in the demand for service.
New products:
According to the three year projects Carnival Cruise Line is looking forward to launching more ships. In 2018 Carnival Cruise Line launched second and fourth new cruise ships. Besides strategies for three years projects, CCL is planning for the year 2023. CCL is looking forward to adding eighteen new ships until 2023 to fulfill customer expectation and to increase the demand for cruise vacations. During 2017 CCL had launced three new cruiser ships.
New Business Development:
Carnival Cruise Line is always ready to review their strategies and policies. New business development for Carnival Cruise Line includes the creation of high demand through measured and limited capacity. CCL will continue to measure all possible opportunities to increase the product and services with proper cost structure. The investment will be increased for customer segmentation for decision making about the marketing opportunities.
References
ADDIN ZOTERO_BIBL {"uncited":[],"omitted":[],"custom":[]} CSL_BIBLIOGRAPHY Assessment of carnival cruise lines competitive position. (n.d.).
Haq, H. (n.d.). Does the cruise industry need regulation? Retrieved March 10, 2019, from http://www.bbc.com/travel/story/20130403-does-the-cruise-industry-need-regulation
Line, C. C. (n.d.). About Us. Retrieved March 10, 2019, from https://www.carnival.com/about-carnival/about-us.aspx
Orwoll, M. (2018, February 14). High-tech cruising: This is the future of cruising. Retrieved March 10, 2019, from http://www.traveller.com.au/best-technological-innovations-on-cruise-ships-hightech-cruising-for-the-21st-century-h0w0s0
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