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Your Name (First and Last)
Institution or School name
Goodbye to sadness, Hello to happiness
Coco Heaven is a new developing company that wanted to bring natural comfort to the consumers. The company emerged with the idea of providing consumers with natural drinks for both the seasons. The best thing about the company is that the ingredients used to make the products are all organic. Our efforts to keep our customers happy has always given us a positive response that is the trigger behind the launch of our product. Our product is an energy drink named Coconut Refresher. Unlike other energy drinks, it does not contain caffeine and drugs. Rather it is free from these things it is pure and refreshing as it is said in our tagline Refreshing your day.
We are stepped in the world of business by launching an energy drink as our first product because it is the need of present age. People heavily rely on energy drinks to keep themselves active and healthy. According to our survey, it was concluded that students and the working individuals are in favour of energy drinks, but not the households. This is because they need to be more active, as they have to concentrate on their work every day.
The feedback of customers towards the idea of energy drink encouraged us to launch our product, which is pure and is in two different textures. For winters its texture is a little thick with nuts, whereas, for summers we have a lighter texture.
We believe in quality and maintaining the standard, and we believe in giving our consumers quality products. Coco Heaven has always been that company whose primary focus is on families. The company is looking forward to stepping into the world of energy drinks. The morals are way up, and expectations are quite high because the company is a new entrant.
To provide organic drinks to our customers, optimising resources and delivering maintainable development. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa26tcdoffis,propertiesformattedCitation(Kopaneva Sias, 2015),plainCitation(Kopaneva Sias, 2015),citationItemsid122,urishttp//zotero.org/users/local/zTPHp9Do/items/7IZSMY5W,urihttp//zotero.org/users/local/zTPHp9Do/items/7IZSMY5W,itemDataid122,typearticle-journal,titleLost in translation Employee and organizational constructions of mission and vision,container-titleManagement Communication Quarterly,page358-384,volume29,issue3,authorfamilyKopaneva,givenIrina,familySias,givenPatricia M.,issueddate-parts2015,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Kopaneva Sias, 2015)
Goals and Purpose
To attain a good place in the market by making better products.
Our primary objective is to sustain the confidence of our consumers.
To give our best and maintain our standard and quality
To understand the needs of consumers
To produce healthy and clean products
Our secondary objective is to maximise our profit
To maximise long term return to shareholders.
Our objective is to progress valuable and equally manageable dealings with dealers, stakeholders and customers. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa24e885enr7,propertiesformattedCitation(Gurley, Peters, Collins, Fifolt, 2015),plainCitation(Gurley, Peters, Collins, Fifolt, 2015),citationItemsid123,urishttp//zotero.org/users/local/zTPHp9Do/items/ZYZ23FN6,urihttp//zotero.org/users/local/zTPHp9Do/items/ZYZ23FN6,itemDataid123,typearticle-journal,titleMission, vision, values, and goals An exploration of key organizational statements and daily practice in schools,container-titleJournal of Educational Change,page217-242,volume16,issue2,authorfamilyGurley,givenD. Keith,familyPeters,givenGary B.,familyCollins,givenLoucrecia,familyFifolt,givenMatthew,issueddate-parts2015,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Gurley, Peters, Collins, Fifolt, 2015)
Be a tremendously competent and operative organisation.
To organise a team of fervent and dedicated people, there goals should be intertwined with the company objectives.
A portfolio should be created, which will be responsible to meet the consumers anticipations, through the deliverance of natural and nutritious products.
Cost-effectively provide high-quality products.
Try to be an accountable business entity by assisting to shape maintainable communities.
Develop mutually beneficial partners. ADDIN ZOTERO_ITEM CSL_CITATION citationIDagh0kg9vcq,propertiesformattedCitation(Burlingame, Carr, Gingras, 2018),plainCitation(Burlingame, Carr, Gingras, 2018),citationItemsid126,urishttp//zotero.org/users/local/zTPHp9Do/items/936KRWJB,urihttp//zotero.org/users/local/zTPHp9Do/items/936KRWJB,itemDataid126,typearticle-journal,titleEditorial focus on the current MCP Mission Statement and Scope,container-titleMolecular Cellular Proteomics,page397,volume17,authorfamilyBurlingame,givenAl,familyCarr,givenSteve,familyGingras,givenAnne-Claude,issueddate-parts2018,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Burlingame, Carr, Gingras, 2018)
Try to maximise the stockholder return in the long run, while being morally accountable.
To provide a natural drink which is healthy and gives a refreshing effect.
To let people, enjoy the moments of happiness.
To give a different product. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa1hvafcqenl,propertiesformattedCitation(Gordon, 2017),plainCitation(Gordon, 2017),citationItemsid121,urishttp//zotero.org/users/local/zTPHp9Do/items/QB879IV4,urihttp//zotero.org/users/local/zTPHp9Do/items/QB879IV4,itemDataid121,typechapter,titleCommunication, Vision, and Mission,container-titleLeadership through Trust,publisherSpringer,page63-69,authorfamilyGordon,givenGus,issueddate-parts2017,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Gordon, 2017)
Coconut Refresher and Coconut
Refreshing your day
We are focusing on regular ordinary people, who sometimes like having colour to their taste buds. Looking at our competitors, they are quite strong no doubt. Red Bull and Monster beverage cooperation, they are both intense competitors. Our motto is to impress and attract the common man from around the world, and the focus is not on how heavy their pockets are. The customer can be the CEO of a company or a housewife it wont make a difference in providing what we promised the customer. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa2ik7jsh53h,propertiesformattedCitation(Goffee Scase, 2015),plainCitation(Goffee Scase, 2015),citationItemsid118,urishttp//zotero.org/users/local/zTPHp9Do/items/P7JS92H2,urihttp//zotero.org/users/local/zTPHp9Do/items/P7JS92H2,itemDataid118,typebook,titleCorporate Realities (Routledge Revivals) The Dynamics of Large and Small Organisations,publisherRoutledge,ISBN1-317-49664-7,authorfamilyGoffee,givenRobert,familyScase,givenRichard,issueddate-parts2015,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Goffee Scase, 2015)
Strategies to Maximize Value Creation
What people lately want is an energy drink that tastes good, is healthy, can be availed both in summers and winters, and is affordable. So, we came up with the idea of an affordable coconut drink which is organic, healthy, affordable and is in 2 flavours one for summers, the other for winters. The drink tastes better than the beverages created by competitors, and the best part is that there is no age limit. Usually, people target the youth, but our strategy is to create a drink that is for all age groups. So our basic tactic is giving our consumer a healthy family drink. ADDIN ZOTERO_ITEM CSL_CITATION citationIDaucjvrdjs8,propertiesformattedCitation(Maria, 2018),plainCitation(Maria, 2018),citationItemsid113,urishttp//zotero.org/users/local/zTPHp9Do/items/EU8666UH,urihttp//zotero.org/users/local/zTPHp9Do/items/EU8666UH,itemDataid113,typearticle-journal,titleImplementation of managerial strategies principles at the enterprises from agro-food sector,container-titleTotal quality management,authorfamilyMaria,givenOleiniuc,issueddate-parts2018,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Maria, 2018)
To provide something different which can be availed by the whole family, no boundaries of seasons, can be used in any weather condition, and is affordable for all.
Our methodology is pretty simple and quite effective we have designed every plan regarding our product, concerning the projection of our past analysis and surveys. According to our surveys, it was have discovered, that we need to provide something different which can be availed by the whole family. No limitations of seasons, the product can be used in any weather condition and is affordable for all. So, our methodology is based on our surveys and our observation of different markets and competitors over the years. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa1vntqiajmj,propertiesformattedCitation(Williams Jr, Pieper, Kellermanns, Astrachan, 2018),plainCitation(Williams Jr, Pieper, Kellermanns, Astrachan, 2018),citationItemsid124,urishttp//zotero.org/users/local/zTPHp9Do/items/INDANY75,urihttp//zotero.org/users/local/zTPHp9Do/items/INDANY75,itemDataid124,typearticle-journal,titleFamily firm goals and their effects on strategy, family and organization behavior A review and research agenda,container-titleInternational Journal of Management Reviews,pageS63-S82,volume20,authorfamilyWilliams Jr,givenRalph I.,familyPieper,givenTorsten M.,familyKellermanns,givenFranz W.,familyAstrachan,givenJoseph H.,issueddate-parts2018,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Williams Jr, Pieper, Kellermanns, Astrachan, 2018)
Proposed Segmentation, Target Market and Positioning
Coco Heavens products are not bounded by age or gender.
We are focusing on the group of people who are looking for variety in energy drinks.
Coco heaven is also focusing on the benefits that consumers seek in an energy drink.
We are targeting universities, colleges, and school students. People who work in banks and families. (we can also call Coconut Refresher a family drink)
Anyone can afford it wages, salary or pocket money, its cheap and healthy.
The brand has been positioned as an organic energy drink which is suitable for all ages. The product is placed as instant energy, quenching thirst and a healthy replacement for soft drinks.
Coco heaven is also focusing on the benefits that consumers seek in an energy drink.
The brand has been positioned as a natural energy drink appropriate for all ages. The product is positioned for prompt vigour, satisfying thirstiness and a healthy replacement for all those carbon dioxide based drinks in the market.
Marketing Logistics and Supply chain Management
We have a full proof plan when it comes to our product coco heaven and coconut. Our plan requires that we do proper distribution of our product geographically and in regards to the target market. The company has also kept track of the flow of product, and what its position will be in the market. One of our managers is always keeping track of the raw material that is required to make our product, so the management of the supply of the raw material is organised and very strategic. Affective management is the key to a perfect supply chain.
Branding and Brand Consistent Behavior
Our branding strategy is that we have given our product a different packaging and apart from that we have given it a tropical name Coconut Refresher differentiates it from the rest of the products.
Employees Brand consistent behaviour is highly promoted in the organisation. Managerial strategies play a significant role in instilling brand consistent behaviour in employees. However, some studies suggest that a lot of managerial strategies affects branding behaviour. At Coco heaven, we rely on enable oriented strategies, rather than communication oriented strategies. This step ensures that the employee brand roles are sustained. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa2fld52sd8f,propertiesformattedCitation(Quaratino Mazzei, 2018),plainCitation(Quaratino Mazzei, 2018),citationItemsid112,urishttp//zotero.org/users/local/zTPHp9Do/items/7CVI3FQB,urihttp//zotero.org/users/local/zTPHp9Do/items/7CVI3FQB,itemDataid112,typearticle-journal,titleManagerial strategies to promote employee brand consistent behavior The new frontier for brand building strategies,container-titleEuroMed Journal of Business,authorfamilyQuaratino,givenLuca,familyMazzei,givenAlessandra,issueddate-parts2018,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Quaratino Mazzei, 2018)
At Coco Heaven we give training to the employees and managers to assure maximum quality work from them. 360 degree reviews are given to the employees, so they can work on their weaknesses and strengthen their strengths. We also set Key performance indicators, which can assist in managing employee engagement. This will be further discussed as well.
One of the most important steps to maximise value is engaging the employees in their work. All the above steps can only be done if the employee is working well. For that, the company keeps it very simple. Coco heaven follows Maslows Hierarchy to get the employees motivated to work. By full filling, the safety, physiological, love, esteem and self-actualisation needs, Coco Heaven engages its employees in work. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa10sainpgc6,propertiesformattedCitation(Alcala, 2017),plainCitation(Alcala, 2017),citationItemsid111,urishttp//zotero.org/users/local/zTPHp9Do/items/RNR4QEMF,urihttp//zotero.org/users/local/zTPHp9Do/items/RNR4QEMF,itemDataid111,typearticle-journal,titleManagerial Strategies for Improving Employee Engagement A Single Case Study,authorfamilyAlcala,givenAnn-Marie,issueddate-parts2017,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Alcala, 2017)
The most useful role is played by the leadership for shaping the essentials of the organisation. No matter what the scheme of play is, leadership plays a vital role in almost all parts of our life. Organisations, businesses, governments all revolve around leadership qualities. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa250ha3v8t2,propertiesformattedCitation(Macdonald, Burke, Stewart, 2017),plainCitation(Macdonald, Burke, Stewart, 2017),citationItemsid119,urishttp//zotero.org/users/local/zTPHp9Do/items/UATU3BZV,urihttp//zotero.org/users/local/zTPHp9Do/items/UATU3BZV,itemDataid119,typebook,titleSystems leadership Creating positive organisations,publisherRoutledge,ISBN1-351-89645-8,authorfamilyMacdonald,givenIan,familyBurke,givenCatherine,familyStewart,givenKarl,issueddate-parts2017,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Macdonald, Burke, Stewart, 2017)
Leadership is a capacity which is essential at all dimensions of life, be it any work. At the top brass meetings and gatherings, leadership is imperative to receiving support in the description of arrangements and tactics. In the centre and lower level, it is obligated to clarify things and execute projects and strategies being midst finest management. Authority is practised via direction and supervisory of assistants, so plans and processes can be executed accurately and timely. ADDIN ZOTERO_ITEM CSL_CITATION citationIDamsnqbn835,propertiesformattedCitation(Storey, 2016),plainCitation(Storey, 2016),citationItemsid115,urishttp//zotero.org/users/local/zTPHp9Do/items/AD2EBBT5,urihttp//zotero.org/users/local/zTPHp9Do/items/AD2EBBT5,itemDataid115,typechapter,titleChanging theories of leadership and leadership development,container-titleLeadership in Organizations,publisherRoutledge,page33-58,authorfamilyStorey,givenJohn,issueddate-parts2016,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Storey, 2016)
Through administrative characteristics, a leader assists in helping and combining a workers objectives with the hierarchical motto. A leader is trying to coordinate endeavours of employees to a common motive and then achieve endpoints. This would be conceivable through the occasion that one can influence, and acquire inclined support and longing to achieve targets. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa1chjfj6o3m,propertiesformattedCitation(Higgs Dulewicz, 2016),plainCitation(Higgs Dulewicz, 2016),citationItemsid116,urishttp//zotero.org/users/local/zTPHp9Do/items/8RMI5BH6,urihttp//zotero.org/users/local/zTPHp9Do/items/8RMI5BH6,itemDataid116,typechapter,titleDevelopments in leadership thinking,container-titleLeading with Emotional Intelligence,publisherSpringer,page75-103,authorfamilyHiggs,givenMalcolm,familyDulewicz,givenVictor,issueddate-parts2016,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Higgs Dulewicz, 2016)
Leadership Styles used in Coco Heaven
There is not just one, but two leadership styles used in Coco Heaven Strategic Leadership and Cross-cultural Leadership. These two styles together will make sure that the company is evolving now and then. The basic needs and requirements are met by everyone at the time given. Just as every organisation needs a leader, our organisation will be following a leader who is ready and can take our company to higher grounds. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa2hsvn2v5u,propertiesformattedCitation(Graham, Ziegert, Capitano, 2015),plainCitation(Graham, Ziegert, Capitano, 2015),citationItemsid128,urishttp//zotero.org/users/local/zTPHp9Do/items/S4S8IJZM,urihttp//zotero.org/users/local/zTPHp9Do/items/S4S8IJZM,itemDataid128,typearticle-journal,titleThe effect of leadership style, framing, and promotion regulatory focus on unethical pro-organizational behavior,container-titleJournal of business ethics,page423-436,volume126,issue3,authorfamilyGraham,givenKatrina A.,familyZiegert,givenJonathan C.,familyCapitano,givenJohnna,issueddate-parts2015,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Graham, Ziegert, Capitano, 2015)
At Coco Heaven, strategic leadership will ensure that all goals are met. However, strategic leadership is not restricted to the top management alone. It spreads itself in a broader platform, with many spectators. These people are present at all levels of the organisation and work on improving the performance of the organisation as a whole, as teams, and as singular people as well. The fact that Coco Heaven is a company that needs to work on its strategies nonstop to ensure innovation makes this leadership style fit for it. It is a given a lot of strategic thinking will aid to make it work. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa1svefdgrob,propertiesformattedCitationrtf (Renko, El Tarabishy, Carsrud, Bruc0u228nnback, 2015),plainCitation(Renko, El Tarabishy, Carsrud, Brnnback, 2015),citationItemsid127,urishttp//zotero.org/users/local/zTPHp9Do/items/RQHP625M,urihttp//zotero.org/users/local/zTPHp9Do/items/RQHP625M,itemDataid127,typearticle-journal,titleUnderstanding and measuring entrepreneurial leadership style,container-titleJournal of Small Business Management,page54-74,volume53,issue1,authorfamilyRenko,givenMaija,familyEl Tarabishy,givenAyman,familyCarsrud,givenAlan L.,familyBrnnback,givenMalin,issueddate-parts2015,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Renko, El Tarabishy, Carsrud, Brnnback, 2015)
Cross-cultural leadership is the need of Coco Heaven. Both the leadership styles are required to run the company. People from different ethnicities work in the company. It is crucial that they are communicated and dealt with in accordance with their likings. One can never offend a worker. Majority of the companies in America follow cross-cultural leadership style. This leadership style does not just help within the company but also proves to be essential externally. It helps the company understand the opponents and come up with a more innovative way to tackle them in light of their cultural values. ADDIN ZOTERO_ITEM CSL_CITATION citationIDaksmetdbmh,propertiesformattedCitation(Anderson Sun, 2017),plainCitation(Anderson Sun, 2017),citationItemsid114,urishttp//zotero.org/users/local/zTPHp9Do/items/UBCHVC3V,urihttp//zotero.org/users/local/zTPHp9Do/items/UBCHVC3V,itemDataid114,typearticle-journal,titleReviewing leadership styles Overlaps and the need for a new full rangetheory,container-titleInternational Journal of Management Reviews,page76-96,volume19,issue1,authorfamilyAnderson,givenMarc H.,familySun,givenPeter YT,issueddate-parts2017,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Anderson Sun, 2017)
Leadership and Management
The two terms are considered the same, i.e. leadership and management. It is easily understood administration is a rudimentary part of power management. By way of a pivotal segment of the management, powerful and starter conducts emphasises later constructing a situation through which single representative surpasses and generates prospects. On the other hand, leadership is characterized as a notion which can influence and initiate shared activities linking to the accomplishment of goals. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa21om9d6kaq,propertiesformattedCitation(Bolden, 2016),plainCitation(Bolden, 2016),citationItemsid117,urishttp//zotero.org/users/local/zTPHp9Do/items/IIYS2RY7,urihttp//zotero.org/users/local/zTPHp9Do/items/IIYS2RY7,itemDataid117,typechapter,titleLeadership, management and organisational development,container-titleGower handbook of leadership and management development,publisherRoutledge,page143-158,authorfamilyBolden,givenRichard,issueddate-parts2016,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Bolden, 2016)
Leadership and management will have different roles in our company
The structural working and managing of authority will be practised by the management, leaders, however, will influence the workers of our company to move forward and achieve the goals the company has set for them.
Management will be handling the company by arranging, sorting out, staffing, coordinating and controlling. Leaders will be centring around tuning in, building connections, cooperation, rousing, propelling and influencing the supporters workers and everyone else who is a part of our company.
The workforce will be following the leader if they have full confidence and trust over him and that is what our company will be looking forward to as to how well will employees will react to the actions taken by the leader.
The managerial role follows the rules it is basic and standard. Managerial roles are not unique as managers are following the steps defined by the company. Contrary to that, leaders apply the power of thinking and make decision derived from their instincts.
Managers will be making it possible that the workflow is smooth and sound. The overall burden of the work is very well divided and that each worker has a sense of comfort in the company during working hours. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa2phlk2mq3u,propertiesformattedCitation(Hou, Gao, Nicholson, 2018),plainCitation(Hou, Gao, Nicholson, 2018),citationItemsid125,urishttp//zotero.org/users/local/zTPHp9Do/items/RTYGM737,urihttp//zotero.org/users/local/zTPHp9Do/items/RTYGM737,itemDataid125,typearticle-journal,titleUnderstanding organisational responses to regulative pressures in information security management The case of a Chinese hospital,container-titleTechnological Forecasting and Social Change,page64-75,volume126,authorfamilyHou,givenYe,familyGao,givenPing,familyNicholson,givenBrian,issueddate-parts2018,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Hou, Gao, Nicholson, 2018)
Administration and management will be assessing workers or employees by their work, data and different evaluations. While leadership must know the potential of the workforce and make sure that everyone performs according to the potential they have.
Leadership will be responsible for regular and proper communication with the company employees and listen to their needs and problems if they are facing any. ADDIN ZOTERO_ITEM CSL_CITATION citationIDaq9vj09d9s,propertiesformattedCitation(Amabile Pratt, 2016),plainCitation(Amabile Pratt, 2016),citationItemsid130,urishttp//zotero.org/users/local/zTPHp9Do/items/9AB7DGYJ,urihttp//zotero.org/users/local/zTPHp9Do/items/9AB7DGYJ,itemDataid130,typearticle-journal,titleThe dynamic componential model of creativity and innovation in organizations Making progress, making meaning,container-titleResearch in Organizational Behavior,page157-183,volume36,authorfamilyAmabile,givenTeresa M.,familyPratt,givenMichael G.,issueddate-parts2016,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Amabile Pratt, 2016)
Strong leadership will allow the working of our company to its maximum. The evolution and new ideas are always welcomed by strong and positive leadership. Many minds are working for a specific company, and their voices and ideas should be given importance. If the workforce is strong and happy then through a positive leadership which is giving can lead our company to more innovations and evolutions. As we all know Sky Is The Limit, so we will be aiming for the sky. Some proper meetings and gatherings of leadership with employees every month will sustain innovation and may cause the company to take some new innovative steps. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa16oq5cc4ml,propertiesformattedCitation(Holten Brenner, 2015),plainCitation(Holten Brenner, 2015),citationItemsid129,urishttp//zotero.org/users/local/zTPHp9Do/items/2DTH4LGB,urihttp//zotero.org/users/local/zTPHp9Do/items/2DTH4LGB,itemDataid129,typearticle-journal,titleLeadership style and the process of organizational change,container-titleLeadership Organization Development Journal,page2-16,volume36,issue1,authorfamilyHolten,givenAnn-Louise,familyBrenner,givenSten Olof,issueddate-parts2015,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Holten Brenner, 2015)
Cultural Needs of Organization
Organisations work under specific rules and terms, shaping the needs and goals, organisations follow them to reach their end goal or to achieve their tasks. This unique and specific type of working by the organisations is termed as a culture. Employees act accordingly to the culture of the organisation. The behaviour of the employees and the actions taken by the employees against a particular scenario is all controlled by the culture of the organisation. Without a specified culture, workers cannot perform correctly at their workplace, and this can lead to some severe consequences for the workers and also for the organisation.
Our company is based on simple rules and principles. Making the culture complex will ultimately cause the working of our company complex and difficult as well. Our company is fairly a new one. The simpler and easier the work environment is, the happier and more satisfied our workers will be. So, we will be following the approach of simplicity and friendly. The basic concept of respect will be made important for all. Only the concept of respect will make our company culturally strong.
A strong culture means that employees will work according to their full potential and that they will enjoy the environment of the workplace and work with a positive attitude.
A weak culture means that employees will work without any interest and there will be negative feedback from the workforce and from the organisation as well. Employees will only work under pressure and will not be able to perform their duties well.
We as a company will strive for making the general public informed about our policies and principles as this will impact the companys working capability positively. Making the general public happy and satisfying them according to their demands is the ultimate goal of our company and this can only be achieved if our company is culturally strong. ADDIN ZOTERO_ITEM CSL_CITATION citationIDa2dflrpm5a2,propertiesformattedCitationrtf (Vuc0u228yrynen, 2018),plainCitation(Vyrynen, 2018),citationItemsid120,urishttp//zotero.org/users/local/zTPHp9Do/items/YAU6TF6U,urihttp//zotero.org/users/local/zTPHp9Do/items/YAU6TF6U,itemDataid120,typearticle-journal,titleCulture and international conflict resolution A critical analysis of the work of John Burton,authorfamilyVyrynen,givenTarja,issueddate-parts2018,schemahttps//github.com/citation-style-language/schema/raw/master/csl-citation.json (Vyrynen, 2018)
Alcala, A. M. (2017). Managerial Strategies for Improving Employee Engagement A Single Case Study.
Quaratino, L., Mazzei, A. (2018). Managerial strategies to promote employee brand consistent behavior The new frontier for brand building strategies.EuroMed Journal of Business.
Maria, O. (2018). Implementation of managerial strategies principles at the enterprises from the agro-food sector. Total quality management.
Anderson, M. H., Sun, P. Y. (2017). Reviewing leadership styles Overlaps and the need for a new full range theory.International Journal of Management Reviews,19(1), 76-96.
Storey, J. (2016). Changing theories of leadership and leadership development. InLeadership in Organizations(pp. 33-58). Routledge.
Higgs, M., Dulewicz, V. (2016). Developments in leadership thinking. InLeading with Emotional Intelligence(pp. 75-103). Palgrave Macmillan, Cham.
Bolden, R. (2016). Leadership, management, and organizational development. In Gower handbook of leadership and management development(pp. 143-158). Routledge.
Goffee, R., Scase, R. (2015).Corporate Realities (Routledge Revivals) The Dynamics of Large and Small Organisations. Routledge.
Macdonald, I., Burke, C., Stewart, K. (2017).Systems leadership Creating positive organizations. Routledge.
Vyrynen, T. (2018). Culture and international conflict resolution A critical analysis of the work of John Burton.
Gordon, G. (2017). Communication, Vision, and Mission. InLeadership through Trust(pp. 63-69). Palgrave Macmillan, Cham.
Kopaneva, I., Sias, P. M. (2015). Lost in translation Employee and organizational constructions of mission and vision.Management Communication Quarterly,29(3), 358-384.
Gurley, D. K., Peters, G. B., Collins, L., Fifolt, M. (2015). Mission, vision, values, and goals An exploration of key organizational statements and daily practice in schools.Journal of Educational Change,16(2), 217-242.
Williams Jr, R. I., Pieper, T. M., Kellermanns, F. W., Astrachan, J. H. (2018). Family firm goals and their effects on strategy, family and organization behavior A review and research agenda.International Journal of Management Reviews,20, S63-S82.
Hou, Y., Gao, P., Nicholson, B. (2018). Understanding organizational responses to regulative pressures in information security management The case of a Chinese hospital. Technological Forecasting and Social Change,126, 64-75.
Burlingame, A., Carr, S., Gingras, A. C. (2018). Editorial focus on the current MCP Mission Statement and Scope.Molecular Cellular Proteomics,17, 397.
Renko, M., El Tarabishy, A., Carsrud, A. L., Brnnback, M. (2015). Understanding and measuring entrepreneurial leadership style.Journal of Small Business Management,53(1), 54-74.
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Amabile, T. M., Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations Making progress, making meaning.Research in Organizational Behavior,36, 157-183.
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