Telstra is the leading Australian telecommunication and information services company. In the telecom sector, it is providing 2.8 million broadband, 7 million fixed voice and 15 million mobile services. The corporation is among the leading business enterprise with expanded networks in China and Hong Kong. It is also operating in other parts of the world. The internal and external environment of the organisation along with the future strategic direction unfolded the fact that the company is going through a transformation and trying to achieve a maximum level of growth. Through the application of advanced technology and other instruments, it is connecting and changing the approach of encouraging a typical member of Australian society. The retention of top quality talent and the team-based atmosphere inside the company can also contribute to increase business. The assessment recommended that sustainability, smooth political environment and the collaborative efforts among various internal sections can contribute to a progressive business of Telstra Corporation.
Introduction
The assessment of Telstra unfolded that there are certain internal and external factors which are affecting the business of a company in one or the other way. The impact of the macro environment ensures the smooth running of business is important despite influence of legal, environmental, technological, social, and economic and political factors. It also shows that there are other players and services associated with the company which are also influenced by these factors. Countering the competitive landscape and shaping strategy according to the change dynamics are the challenges faced by the company. Any industry if it has highly profitable growth with substantial margins of expanding business will not be fit for Telstra because it is not supported by the state, environment and other factors. Favoured trading partners, intellectual property protection and the incentives in taxations can boost and strengthen the effective policies and practices of business in Telstra.
Description
The success and the profit made by Telstra has not come overnight instead, it is the result of those winning strategies which ensure for a better outcome than its competitors. The approach also placed the company as the most critical business enterprise because of its positive come back to the market in 2014. Here the internal environment supported a lot for making a business profitable and to generate more services. David Thodey was the leader of a company who manages to work out a successful plan for making the various branches of the company as fruitful. More sales and quality services for the customer resulted in enhanced business. The corporation announced an allocation of 1 billion for a fighting fund to gain a market level of 2010 and money is used in reformation of weak internal sections. Critical areas of the market were also investing in progressing results.
Further, the company gives serious attention to the queries and grievances of customers who supported its tested plan. While following these guidelines and strategic initiatives it has recorded strong sales momentum through the customer service recovery. A research was conducted by telecommunication industry about the client issues and concerns which provides that Telstra has a few complaints from their clients. Through the merger and acquisition, the company can has a maximum market gain. During the last year, it has finalised a deal with industry based in Philippine for the possible mergers of telecom ventures. The company maintained a particular focus on the internal environment during the negotiation. There were massive effects of merging where the company gain more profit from the market. There was favouring conditions for running a business smoothly and positively. Similarly, the assessment requires that a PESTLE analysis for the Telstra maintained that there should be an agreeable legal, environmental, technological, social, economic and political atmosphere for the growth and progress of the company.
Since the company is operating in more than dozens of countries and expose itself to various political environments, it should diversify its plan and strategies. Economic risks are associated with ups and downs in social setting and trends that changed after due course of time. Fortunately, Telstra is well prepared for tackling these issues and preferred for stable countries. By providing mandatory benefits to the employees and wage legislation in the telecommunication services, it can effectively be supported. Economic cycles, foreign exchange rates, the determination of aggregate demand and investment are the core areas that can enhance the growth rate of Telstra. It is up to the economic system of particular state that how consumers and market forces perceive them. The prosperity, recession and recovery are the critical aspects that underlined how the strategy of the company would work in the designated environments.
The technical skills and demographics of regions like Australia provide a healthy place of work with the well-distributed power structure in society. These are the social factors Telstra can invest and earn a lot. However one of the significant factors is the education and the advancement of communities which accept new brands and standards set by the management of the company. Broader nature and entrepreneur spirit contain the same requirement of installing a new industry in a particular region. Among the significant factors that have positive or negative impacts on the Telstra, technological innovation is contributing a lot for the fast transformation. It is providing a chance to established players and instrument for postmodern society. Recent technological developments, product offering, a structure of cost in the telecommunication service industry, value chain services and the diffusion in technology are the impacts of external forces on Telstra.
The environmental impacts are the same as the innovations in technology because it considers the attitude towards support and development of renewable energy instrument. Green or the eco-friendly products along with waste management in the telecom sector regulated the recycling of services in the industry. Climate change is not the new term at world stage same like legal factors which implies institutions to protect the property rights rigorously. Telstra needs to be careful in evaluating such markets to gain an overall edge in the business. For example anti-trust law in telecom services along with discrimination law, intellectual property law and the data protection law are impacting the business of Telstra.
Conclusion
To conclude the internal and external assessment of Telstra reflected that the company needs to follow PESTLE and SWOT guidelines for prospering the business in the global competitive market. The strategic directions ensure that the corporation must maintain regulated and sustainable political environment at the external front along with diverse options of establishing a business in particular regions. At the internal stages, there is a requirement of client retention through the recruitment of top talent and support for collaborative services of various sections. These steps will have a positive and progressive impact on the entire system and business of the Telstra.
Book Report PAGE 3
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