Stratgic Marketing

Strategic Management

LaTara Smith

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Strategic Management

The following paper aims to respond to bullet two, which includes the importance of monitoring by the marketers, the process of identification and measurement of trends by the information system, and designing a marketing information system for mobile phones.

Marketers are the source to measure the marketing developments and paradigms of buying products in any competitive market. For the marketers, monitoring the current trends in marketing is important to identify consumer behavior and their changing demands. Moreover, this helps to understand the varying trends by the other competitors in the market. Measurement of the current trends is also important to set goals and objectives by using the information provided by the marketers ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"ixE2WRuc","properties":{"formattedCitation":"(Goldsmith, 2004)","plainCitation":"(Goldsmith, 2004)","noteIndex":0},"citationItems":[{"id":1726,"uris":["http://zotero.org/users/local/F0XOCTdk/items/GYD94JHA"],"uri":["http://zotero.org/users/local/F0XOCTdk/items/GYD94JHA"],"itemData":{"id":1726,"type":"article-journal","title":"Current and Future Trends in Marketing and Their Implications for the Discipline","container-title":"Journal of Marketing Theory and Practice","page":"10-17","volume":"12","source":"ResearchGate","abstract":"This essay offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. Four major topics are described: globalization, technology, personalization, and integration. How these forces are influencing three areas in marketing, marketing management, marketing research, and marketing theory, is discussed. A major argument is that the effects of globalization, technology, and personalization are not independent, but that they interact to influence the way marketing will be practiced and taught in coming decades. The essay concludes that the impacts of these changes increase the speed and scope of marketing decision making as well as the amount of information used. It argues that academic marketers should incorporate knowledge of these trends into their teaching and research.","DOI":"10.1080/10696679.2004.11658527","journalAbbreviation":"Journal of Marketing Theory and Practice","author":[{"family":"Goldsmith","given":"Ronald"}],"issued":{"date-parts":[["2004",10,1]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Goldsmith, 2004).

The marketing information system helps in the collection and storage of data. This data is gathered with the help of internal and external sources ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"OBgS585m","properties":{"formattedCitation":"(Lima\\uc0\\u324{}ski et al., 2018)","plainCitation":"(Limański et al., 2018)","noteIndex":0},"citationItems":[{"id":1730,"uris":["http://zotero.org/users/local/F0XOCTdk/items/YDAC886B"],"uri":["http://zotero.org/users/local/F0XOCTdk/items/YDAC886B"],"itemData":{"id":1730,"type":"article-journal","title":"Marketing information system and risk reduction in managing a company on foreign markets","author":[{"family":"Limański","given":"Andrzej"},{"family":"Popławska","given":"Żanna"},{"family":"Drabik","given":"Ireneusz"}],"issued":{"date-parts":[["2018"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Limański et al., 2018). Furthermore, these external and internal sources include market intelligence, operating data, and information libraries. The measurement of trends is carried out with the help of processes of development, product quality, and customer satisfaction.

The marketing information system design process for an android phone is as follows:

The initial requirement is the analysis of the company or organizational internal recordings. This information can be acquired from the sales and finance departments. Internal analysis is important for the identification of demand by the consumers in the market ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"v8qSlMaw","properties":{"formattedCitation":"(Haider et al., 2017)","plainCitation":"(Haider et al., 2017)","noteIndex":0},"citationItems":[{"id":1731,"uris":["http://zotero.org/users/local/F0XOCTdk/items/FJCV7QEH"],"uri":["http://zotero.org/users/local/F0XOCTdk/items/FJCV7QEH"],"itemData":{"id":1731,"type":"article-journal","title":"Marketing Management","container-title":"Head, B","page":"22","author":[{"family":"Haider","given":"Ahmad Ali"},{"family":"Zafar","given":"Ahmad"},{"family":"Khalid","given":"Asad"},{"family":"Majid","given":"Ayesha"},{"family":"Abdullah","given":"Muhammad Ameen"},{"family":"Sarwar","given":"Muhammad Bilal"}],"issued":{"date-parts":[["2017"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Haider et al., 2017).

Carrying out market research would be the second step in the design for an android phone. This would help analyze the competitors in the existing market and their strategies, consumer behaviors, market development, and quality processes by the company in the past.

Third design stage includes devising solutions regarding android phone marketing that include advertisements and understanding consumer behaviors. Solving marketing problems will help make a connection with the marketing segments.

After market analysis and solving problems, the final step would be the implementation of strategies regarding the android phone.

References

ADDIN ZOTERO_BIBL {"uncited":[],"omitted":[],"custom":[]} CSL_BIBLIOGRAPHY Goldsmith, R. (2004). Current and Future Trends in Marketing and Their Implications for the Discipline. Journal of Marketing Theory and Practice, 12, 10–17. https://doi.org/10.1080/10696679.2004.11658527

Haider, A. A., Zafar, A., Khalid, A., Majid, A., Abdullah, M. A., & Sarwar, M. B. (2017). Marketing Management. Head, B, 22.

Limański, A., Popławska, Ż., & Drabik, I. (2018). Marketing information system and risk reduction in managing a company on foreign markets.