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Ethical business and marketing practices are extremely important for the successful running of a business. There are multiple benefits of running an ethically sound and stable business that is perfectly in co-incidence with the environment and society. The first and foremost concern for the business is that there are certain social and ethical responsibilities of a business towards its environment in which it is operating. Moreover, an environmentally sound and stable business helps to preserve the natural resources of the environment (Schaltegger, & Wagner, 2017). This can be achieved by adopting healthy practices, for the production and marketing of the products, like using recycled products. In addition to all this, Companies can regularly keep doing healthy and such activities that bring an improvement in society like planting trees and providing awareness lectures about cleanliness.
Communication also plays an important role in the smooth and successful running of a business. Effective communication can take the business to heights and ensure that all the departments are working in coordination with each other (Shockley-Zalabak, 2014). There are some issues that might arise while working and communicating in an organization, like racial discrimination and language barriers. Sometimes multiple age issues may also arise between the senior and the junior employees which may end up in the unethical treatment of the fellow employees. Ethical issues in communication mostly arise where there is more power distance and age gap between the employees. Moreover, such issues also arise in places where there is a prevalence of diversity (Ferri, 2014). Diverse workplaces face many ethical issues in such respect as compared to the organizations that stick to a limited number of employees. Every organization has certain responsibilities towards the population it is serving especially to such a population which is vulnerable to manipulation, intimidation and/or other types of influence.
Ferri, G. (2014). Ethical communication and intercultural responsibility: A philosophical perspective. Language and Intercultural Communication, 14(1), 7-23.
Schaltegger, S., & Wagner, M. (2017). Managing the business case for sustainability: The integration of social, environmental and economic performance. Routledge.
Shockley-Zalabak, P. (2014). Fundamentals of organizational communication. Upper Saddle River, NJ: Pearson.
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