Order Now Order Now
Login / SignUp
Order Now

Home Free Essays

>>

All Subjects

>>

Business And Management

>>

Push And Pull Decisions

Push And Pull Decisions

Download

Push and Pull Decisions

[Name of the Writer]

[Name of the Institution]

Push and Pull Decisions

Push and pull strategies were originally initiated for the purpose of use in logistics and supply chain management but are now being widely used in the area of marketing. Both strategies are used in the area of advertising but both have different meanings.

Push Strategy

As the name suggests, push strategy refers to that type of promotional strategy to the type of strategy in which the manufacturer pushes its product through various tactics like product placement, shelf placement and allocated stores (Fratzscher, 2012).

Pull Strategy

The "pull" strategy of marketing refers to attracting customers through various tactics like commercials, brochures, flyers, etc.

Example of the Applied Strategy

The organization that I have chosen to analyze for the application of push or push advertising or marketing strategy is Apple Inc. Apple Inc. is a hugely popular organization that specializes in producing technological gadgets, primarily like smartphones, tablets, iPad, iPod, and laptops. The most popular product produced and sold by Apple Inc. is Apple iPhone. As per estimates, almost 216.76 million copies of iPhone in 2017.

Apple Inc. uses a mix of push and pull strategies. Most of the times, the marketing or advertising strategy that is used by Apple Inc. is the pull strategy. The reason behind this intelligent planning and strategy making is that Apple has been a constant quality provider in the market. Apple has proven itself to be one of the finest and elite brands of the global market and it has created stable global goodwill, which is why it has a large customer base and huge customer loyalty. The only marketing that is done by Apple is that it holds a big event once or twice a year to launch its products worldwide, which proves to be a great marketing pitch and a reason for hike in its sales.

References

Fratzscher, M. (2012). Capital flows, push versus pull factors and the global financial crisis. Journal of International Economics, 88(2), 341-356.

More Subjects

Education

(5614)

English

(2294)

Business And Management

(1760)

Healthcare And Nursing

(1684)

Psychology

(929)

History And Anthropology

(743)

Sociology

(572)

IT

(446)

Education

(429)

Finance, Accounting And Banking

(419)

Philosophy

(347)

Political Science

(310)

Law And International Law

(308)

HRM

(300)

Economics

(288)

Biology And Life Sciences

(267)

Literature

(249)

Marketing And PR

(238)

Culture

(140)

Environmental Science

(109)

Geography

(92)

Statistics

(64)

Maths

(53)

International Relations

(44)

Physics

(30)

Chemistry

(25)

Capstone

(8)

Project Management

(8)

Reflective Thinking

(7)

Critical Review

(3)

Linguistics

(3)

Critical Appraisal

(2)

BUS 2090

(2)

English 12 Drama

(1)

Business Information Technology

(1)

Operational Plan

(1)

Corporate Finance

(1)

L2 Photography And Design

(1)

Food Nutrition

(1)

Leadership

(1)

Nursing

(1)

MBA

(1)

Social Enterprise Project

(1)

Government

(1)

Our tools

Essay typer Grammar Checker Plagiarism Checker Citation Generator

Useful Links

Free Essays About Blog

Contact me

info@freeessaywriter.net

If you have any queries please write to us

Join our mailing list

Invalid Email Address!
Thank you for joining our mailing list

Please note that some of the content on our website is generated using AI and it is thoroughly reviewed and verified by our team of experienced editors. The essays and papers we provide are intended for learning purposes only and should not be submitted as original work.

@ All Rights Reserved 2023 info@freeessaywriter.net

Privacy Policy Terms of Service Use Contact
Back to top