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Food Delivery by Drones? Zomato Successfully Tests Its Drone Technology

Summary

The article discusses the implications of drone technology used for food delivery. A renowned Indian company named Zomato advances to conduct a successful experiment of food delivery via drone to enhance the business ventures. The CEO of the company claims the drone technology will revolutionize the business patterns and processes in the future. He claims, “We have been working towards building sustainable and safe delivery technology and with our first successful test, food delivery by drones is no longer just a pipe dream. While regulatory hurdles are not trivial, and the government’s concerns need to be looked at from various (valid) points of view, the tech is ready to fly and I am confident that drone delivery will be commonplace sooner rather than later” ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"f60M9uip","properties":{"formattedCitation":"(\\uc0\\u8220{}Food Delivery by Drones?\\uc0\\u8221{})","plainCitation":"(“Food Delivery by Drones?”)","noteIndex":0},"citationItems":[{"id":584,"uris":["http://zotero.org/users/local/yvjivw9i/items/YMJR6VUZ"],"uri":["http://zotero.org/users/local/yvjivw9i/items/YMJR6VUZ"],"itemData":{"id":584,"type":"webpage","title":"Food delivery by drones? Zomato successfully tests its drone technology","container-title":"The News Minute","abstract":"In what could be the beginning of a future of aerial food delivery in India, Zomato has successfully tested its maiden drone delivery tech. This comes months after Zomato acquired TechEagle to develop a hub to hub delivery network powered by hybrid multi-rotor drones. According to a statement from Zomato, the test was conducted using a hybrid drone, with a fusion of rotary wing and fixed wings on a single drone. It was successfully and seamlessly able to cover a distance of 5 kms, in about 10 minutes, with a peak speed of 80 kmph, carrying a payload of 5 kgs.","URL":"https://www.thenewsminute.com/article/food-delivery-drones-zomato-successfully-tests-its-drone-technology-103489","title-short":"Food delivery by drones?","issued":{"date-parts":[["2019",6,12]]},"accessed":{"date-parts":[["2019",6,14]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (“Food Delivery by Drones?”). The congestion and urbanization call for changing business models toward eco-friendly methods. The drone is equipped with the latest technology to deliver food in half an hour while other delivery methods consume time and manpower. However, regulations pertinent to drone technology surface several challenges which are unclear.

SignificanceThe chosen article discusses the implication for future business trends because of the tremendous advancement in technology. Since business is affected by several macro and microeconomic factors, it is critical to take into account the changing marketing trends to keep up with the market needs and accomplishing a competitive edge over other organizations. A critical appraisal of the drone technology in business reveals it casts a significant impact on community and societies. For instance, the contemporary state of affairs is governed by the threat of climate change. The business trends, irrefutably, are inclined toward generating profit at the cost of the environment. It is the fundamental responsibility of stakeholders to encourage and sustain the advent of such trends in business to enhance business process, generate further profits and sustain a green energy business plan. Amazon is an explicit illustration of utilizing drones for delivery systems and they have emerged as the pioneers of the market. Since business models need to imitate profound practices and strategic decision making of competitors, it is imperative for organizations to consider the utilization of drone technology to enhance the business process.

However, there exists a disadvantage of integrating drone technology in business which is offering means of a potential replacement of the workforce. In the presence of these drones, human work is replaced by robots and thus adverse impacts are cast on the economy. The concern has been raised by several concepts but at present organizations are seeking to strengthen and maximize profits from the utilization of drone technology which is in initial stages. Primarily, the most pivotal advantage of the inclusion of drone technology in businesses is sustaining the environment and combating climate change through positive changes in business models. Similar thoughts are expressed in the chosen article by the CEO of the company who endeavors to harness maximum benefit from drone technology and eliminate hurdles and complexities caused in the business process otherwise.

Vocabulary

The consortium is a word used at the end of the article which required searching to comprehend the meaning in true letter and spirits. It indicates an association of two or more companies, individuals, governments or organizations with a common objective of participating or pooling resources to accomplish a common goal. The second word that sounded intriguing was iteration. It highlights the repetition of a process. The chosen article incorporated simple and professional vocabulary which was easy to comprehend and therefore difficult words were not encountered.

Works Cited

ADDIN ZOTERO_BIBL {"uncited":[],"omitted":[],"custom":[]} CSL_BIBLIOGRAPHY “Food Delivery by Drones? Zomato Successfully Tests Its Drone Technology.” The News Minute, 12 June 2019, https://www.thenewsminute.com/article/food-delivery-drones-zomato-successfully-tests-its-drone-technology-103489.