Apple In The News



Apple in the News

Your Name (First M. Last)

School or Institution Name (University at Place or Town, State)

Apple in the News

Introduction:

Apple Inc. is a multinational company that produces computer software, electronics, and online services. It is US Technology Company whose headquarter located in California. It is well known due to the size and revenue ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a1s0uvrat2a","properties":{"formattedCitation":"{\\rtf (\\uc0\\u8220{}Apple,\\uc0\\u8221{} n.d.)}","plainCitation":"(“Apple,” n.d.)"},"citationItems":[{"id":1179,"uris":["http://zotero.org/users/local/ccgWoSRn/items/K48I6U4L"],"uri":["http://zotero.org/users/local/ccgWoSRn/items/K48I6U4L"],"itemData":{"id":1179,"type":"webpage","title":"Apple","URL":"https://www.apple.com/","accessed":{"date-parts":[["2019",1,19]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (“Apple,” n.d.). High and profitable production made apple world largest IT Company. Apple was losing its market value and stocks due to some serious issues like Brexit and US-China trade war. Apple is once again in the news as the stock is witnessing momentum. The news article published on January 2019 shows that positive development of Apple through the different graph and analytical data ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a2c26lcudnn","properties":{"formattedCitation":"{\\rtf (\\uc0\\u8220{}A Top-Down Analysis Of Apple\\uc0\\u8217{}s Next Big Opportunity - Apple Inc. (NASDAQ:AAPL) | Seeking Alpha,\\uc0\\u8221{} n.d.)}","plainCitation":"(“A Top-Down Analysis Of Apple’s Next Big Opportunity - Apple Inc. (NASDAQ:AAPL) | Seeking Alpha,” n.d.)"},"citationItems":[{"id":1177,"uris":["http://zotero.org/users/local/ccgWoSRn/items/7KTB8YFY"],"uri":["http://zotero.org/users/local/ccgWoSRn/items/7KTB8YFY"],"itemData":{"id":1177,"type":"webpage","title":"A Top-Down Analysis Of Apple's Next Big Opportunity - Apple Inc. (NASDAQ:AAPL) | Seeking Alpha","URL":"https://seekingalpha.com/article/4234332-top-analysis-apples-next-big-opportunity","accessed":{"date-parts":[["2019",1,19]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (“A Top-Down Analysis Of Apple’s Next Big Opportunity - Apple Inc. (NASDAQ:AAPL) | Seeking Alpha,” n.d.). Some crucial details about the company are as follows:

Competitive Intelligence:

Complete competitive intelligence of Apple includes:

Industry: Apple is a multinational technology company. It's work for more than one industry that are consumer electronics, semiconductors, computer hardware and software, online services, digital distribution, and corporate venture capital.

Competitors: The main competitors are Samsung, PayPal, Amazon, Dell, and Sony.

Products: Famous products of Apple are iPhone, IPad, iPod, Apple watch, tvOS, Logic Pro, Macintosh, etc.

Employees: More than one lakh

Revenue: 265.595 billion US dollars.

Net Income: 59.531 billion US dollars.

Demographics:

Apple demographics if divided into two, i.e., market demographics and workforce demographics.

Market Demographics: Purchasing ratio man vs. women is 2:1 where the average age of consumer is 35-44. Age demographics of age between 18-34 25% consumers show interest only in Apple product during the period of six months. Apple consumers are more affluent than other users that use devices on a regular basis.

Workforce Demographics: Workforce demographics shows that Apple company staff consist of seventy percent male and thirty percent female workers. The disparity with the technology-related designation is about eighty percent male and twenty percent female.

Porter's 5 Forces:

New entry threats: Apple has a strong market where existing companies are unable to compete. The supply chain is the great defense by the company to the new entries.

Substitution threats: It is not necessary that the competitors produce the same product, but the product that offered the product with the same features can be a threat to the company.

Supplier power: It is determined through the uniqueness of products. Apple reduced the power of chip makers, manufacturers, and distributors.

Competitive rivalry: Apple always avoids price-based competition. They focus on the production of superior goods with a quality check and a unique ecosystem.

Buyer power: Buyer power is not much in Apple case due to a large number of customers.

Value chain analysis:

Apple operation:It is divided into the following segments:

America

Europe

China

Japan

Australia and Asia.

Marketing and sales:

Salesforce

Wholesale

Online stores

Retailers

Value-added resellers

Resource-Based View:

The resource-based view is the model which analyzes the company sources related to its competitive advantage. Apple has a competitive advantage because it is costly to copy the apple products as well as other firms unable to exploit apple’s opportunities. Three main factors strengthen the resource-based view of the company it includes:

Brand Reputation

The advantage of being the first mover

Customer loyalty

Balanced Scorecard:

Apple balanced scorecard helps to elevate the company to increase the performance by supporting the leader in making decisions. Apple uses 5 main performance indicators.

Core competencies

Value of shareholders

Satisfaction of customer

Market share

Commitment of employee

Human Capital:

Apple Company is now focusing on the new ways to handle the difficulties without withdrawing from the initial goals. Apple confronts the social, economic changes and environmental risks.

Social Capital:

Social capital includes non-economic resources. Apple uses advertisement and social media to enhance their productivity. All the knowledge and skills are making Apple product more famous, and market share of the company is going up.

References

ADDIN ZOTERO_BIBL {"custom":[]} CSL_BIBLIOGRAPHY A Top-Down Analysis Of Apple’s Next Big Opportunity - Apple Inc. (NASDAQ:AAPL) | Seeking Alpha. (n.d.). Retrieved January 19, 2019, from https://seekingalpha.com/article/4234332-top-analysis-apples-next-big-opportunity

Apple. (n.d.). Retrieved January 19, 2019, from https://www.apple.com/